Monday, April 11, 2011

The CHEEP Way to Connect [Coverage] [The Himalayan Times] 11th April, 2011

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11th April, 2011 : on TheHimalyanTimes

SPARROW SMS LETS USERS SEND MESSAGES AND UPDATE SOCIAL NETWORKING SITES WITH EASE 

After the rage of short message service (SMS) among youths, they are now attracted to mobile e-mail and social networking as a fast and easy form of communication.

Cashing in on this popularity, Janaki Technology Pvt Ltd has introduced Sparrow SMS on March 20 on the occasion of the World Sparrow Day.

Sparrow SMS, which is being promoted under the slogan -SMS to Facebook, SMS to Twitter, SMS to email, your SMS to your world -lets you send messages not only to social networking sites but to any other website also. It is especially a boon to the addicts of social networking, as keeping in touch with one's social networking accounts has never before been so easy in Nepal. With just a normal text message, one can update sites such as Facebook and Twitter.

The users need to simply log in to the page http://fb.sparrowsms.com and follow the steps mentioned in the site to authenticate their mobile number with Facebook account.

A similar status update service is available for Twitter. To connect to Twitter account, one can visit http://twitter.sparrowsms.com and follow instructions mentioned in the site. After users complete procedures mentioned in the instructions, they can type FB, follow it up with the status of their choice, and send it to 34001. Cost per SMS is Re 1 and has no activation charges. The Facebook account's status will also be instantly updated and users can keep in touch with their contacts. Moreover, Sparrow SMS also allows the service of sending SMS to email, which works for both NCell and NTC users.

Amit Agrawal, business development director of Janaki Technology Pvt Ltd says, "SMS is one of the easiest and congestion free methods of communication. It comes in handy even when you can't call someone. We have been doing a lot of research on the power of text and seeing the SMS culture around the world, we thought of bringing this cutting edge technology to Nepali Information and Communication Technology (ICT) industry." It took altogether 10 months for the service to be launched, which included two months of extensive research and eight months for software development.
According to him, Sparrow SMS is the SMS value added service (VAS) brand in Nepal.

Sparrow is one of the most common birds in Nepal and hence, SMS being very common and reachable to everyone, the idea emerged of coining the name Sparrow SMS. Essentially, Sparrow SMS getting extremely comfortable with technology. So, he expects to gather more users in coming days.

Elucidating about the benefits of this SMS, he adds, "Sparrow SMS is not just an SMS service; it's an SMS campaign management platform. We assist in any kind of SMS based solutions. It is marketing, broadcasting, media, and the best is that it is a two-way mode of communication."

Himani Taparia, a college student and user of Sparrow SMS says, "I have been using the service since last four months. I came to know about it through friends and Facebook advertisements." According to her, it is convenient to use and she utilises it to update about her college work.

Suresh Shahi, journalist of ABC television says, "It is exciting to hear about technology developed in Nepal itself. I have been using this service since February. I have to travel frequently within and outside the valley, so it is obvious that I also reach places without any internet connection or GPRS access in mobile phones. In this case, Sparrow SMS is the best option to update my status even from remote areas and I have even updated my Facebook from Bhairawa."

Agrawal adds, "We will now be focusing on the web. We are planning to take Sparrow SMS to all levels of business enterprises." According to him, plans are on to expand SMS culture in Nepal and make it as simple and cheap as possible. There are also plans to integrate SMS with existing systems and industries like social media, health, education, travel, media, tourism and entertainment. He says, "In the near future, we are planning to introduce some other services like aves -a tool to manage social media, danfemall -online shopping, hornbill -barcode system and dovemail -email marketing software.

The software used by Sparrow SMS is SMSFox -also used in countries like New Zealand, Mozambique and USA.

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