Wednesday, February 27, 2013

What Will It Take to End Gender-Based Violence in Nepal?

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Gender Inequality comes in many shapes and (depressing) colors.”- Maria Beatriz Orlando.

Some parts of the world have seen the ugliest and most damaging face of gender based violence, including violence against seniors and babies. Nepal has also long been one of the nations suffering from the epidemic. However things seem to be changing a lot towards the positive side recently, owing to the efforts of several groups worldwide. One among such groups is the World Bank which strongly believes that Gender Equity is one of the priorities for international development and gender equity can not be achieved without addressing gender based violence. Therefore, unlike many others, The World Bank thought this issue definitely makes their business and geared up to fight against it across various regions of the world.

In Nepal, The World Bank is taking public’s ideas & support to tackle with this deep-rooted issue in its latest campaign. The campaign involves seeking answers from all young people aged 18-25 on a simple yet fundamental question: “What will it take to end Gender based Violence in your Country?” 

To inject effectiveness and widespread reach in the campaign, WB is aggressively adopting innovative mobile technologies. This time a Nepalese tech-startup is committing its SMS based value added service(VAS) in gathering opinions of the people from every nook and corner of the country. The procedure of participating is simple: 
  • Reply in no more than 140 characters message to the above question. 
  • SMS your answer to 5455 from any Telecom Carrier
  • Replies should be sent no later than 12:00 a.m. GMT, 15 March, 2013
  • Participants must be in the age group 18-25
  • The cost of the SMS service is the standard cost of Re. 1 plus taxes per message
This campaign is running parallely in 7 other countries (Afghanistan, Bangladesh, Bhutan, India, The Maldives, Pakistan and Sri Lanka) as well with minor technical differences. And a total of 10 best answers from all these nations will be honored with acknowledgement and prizes by the World Bank before the Spring Meetings in April. 

Such use of SMS to collect opinions on issues of public concern reflects on two important efforts of organizations like WB- one being their attempt to reach a larger remote audience and the other being their increasing trust on the value mobile technology can render in the course- both of which were tough until now. This amalgamation of mobile technology and humanitarian efforts definitely points towards a future of well designed campaigns with an unimaginable reach and never-achieved-before effectiveness. And value added SMS based services give that extra mile to these programs in Nepal because of the high penetration of mobile phones in the nation and the ease of use of this service.

Right now, for your part of contribution you can send your opinions to 5455 and meanwhile check this link on how WB is tackling with gender based violence in Nepal.

Monday, February 11, 2013

Sparrow SMS reaches 100000+ celebrities

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Its indeed a matter of great pride and a sense of achievement for us to see the Likes count in Sparrow SMS Fanpage crosses the 100,000 mark. It is definitely a milestone that deserves a salute. Sparrow SMS team would like to take this opportunity to celebrate all the support and interest that you have shown in our services and the team. We also wish your continued support in the future as well.

Thats it ! 100K Likes on our facebook fan page. (

It feels like yesterday when we first reached you through an SMS. Also, it gives us immense to witness the same 160 character SMS touching thousands of lives everyday. Load-shedding schedule and exam results are only a couple of the popular services among others which you have enjoyed so far. But such an appraisal makes it even tougher for us now as we strive to perform beyond your ever rising expectations and delight you. It is an honor for us to be bestowed with such faith and affection

It was a great moment when our team celebrated this milestone during CAN Infotech 2013 held at the Bhrikutimandap. In the presence of senior CAN personnels and amidst our lovely fans, Sparrow SMS team was on cloud nine when the delicious cake was cut.

check the candids from the celebration event @ Midas CAN Infotech 2013

However, sometimes we feel that it’s actually the other way round: we trying to become your fans, as we have often gone crazy to catch your attention hoping that you at least see us once. So that way YOU become the Celebrity and we become your fan. Now this looks good: You are our 100000+ celebrities!

Well, on an ending note, Thanking you once again & looking forward for your continuous supporting our future endeavours also. You can also join us over some bits & bites at our office any day. We would really love to have a coffee with our valued celebrities! Nevertheless, remember that we’re always just an SMS away. Cheers!

Team Sparrow SMS

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