For customers who sign-up for your service and provide their mobile numbers, you may use the information as a communication and marketing channel. For many of the programs that are run by service providers, it is possible to assign keywords along with an appropriate subset of keywords to each customer you have in your database. You can also divide these clients into categories, based on the product or their interest and so on. Contacts can also sign up to receive certain communications from your business. What is SMS? SMS is like the paging method. However, SMS messages do not necessitate for the mobile phone to be in use and within range. They can be stored for several days after the phone is in active use and within the range. SMS messages are transmitted using mobile information via cellular networks starting with 2G for anyone who has roaming capability. Cell phones constantly transmit and receive information from cell towers to receive general information and updates. SMS was born from the realization that text characters could be connected to those “signals” and text messaging is now developed. This is the reason that most SMS definitions refer to communications protocols. A “protocol” is just a set of rules to govern the way two entities communicate. In this light, we can conclude that “Short Messaging Services” (SMS) can be described as a communication protocol that was developed to transmit texts and receive messages through cell towers. On the 3rd of December 1993, English computer engineer Neil Papworth used his computer to send the first text message in short form in a text message to Vodafone Director Richard Jarvis wishing him a Merry Christmas. How Do SMS Messages Work? The phone first converts your message to the GSM alphabet, which is 7 bits. Without getting into too many specifics, this alphabet takes the words from the previous message and converts them into the smallest bits of information that can be sent to a cell phone tower. It also includes the basic information regarding it like its time stamp and the number of the recipient. After the cell tower receives your message, it transmits it to a system known as the Short Message Service Center (SMSC). The SMSC determines who your friend -the recipient is, and then checks to see whether they are within range. If they are in range, the message is delivered to the tower closest to them, and finally, their mobile number. The phone of your friend turns the messages to your phone’s GSM seven-bit alphabet in characters by applying the same algorithm, however in reverse. The particularly interesting thing is that, if the SMSC is unable to locate the phone the message will go around the system until the phone connects after which it instantly sends the message. On modern mobile phones, you’ll be able to see that messages with more than 160 characters – the standard number of characters for SMS-are sent to your mobile and then delivered in one text message. Sparrow SMS is the SMS service provider in Nepal. These messages are called MMS (multimedia messaging service.) The main difference between MMS, as opposed to SMS, is the fact that MMS utilizes a distinct communications protocol that lets people send multimedia content, such as audio, images, or video. MMS messages can accommodate up to 1,600 characters. If you’re looking for a greater understanding of the way SMS functions and how it works, from the variations in voltage that occur when tapping glass on the phone to more detailed details about the SMS mobile network, this in-depth piece on the way to send SMS messages is designed suitable for you.
Let’s look at the reasons to start using Bulk SMS service to communicate with your business. Reliable Mobile phones aren’t usually equipped with a filter for spam or even an actual spam box. Most often, mobile phone text messages and SMS are more secure than emails, which can send various suspicious attachments. Furthermore, delivery happens within 48 hours to prevent phones from being turned off or not in reach of a signal. In the main part, you’re aware that delivery via SMS is a trusted method of inboxing your customers. At worst, you might get your phone number blocked. It’s due to the message you are sending and the audience. Fast delivery In terms of delivery, the speed of delivery is quite fast, and also efficient, taking just seconds to reach a large audience. It’s not often that you can send rapid and efficient personalization of a message to a target audience at this speed. Personal Potential customers are much more likely to send you their email addresses than are to give you their mobile phone numbers Therefore, it is important to maintain an email list also. However, this shows how private most people view the value of their phone number as. When you’ve got a phone number your customers will likely respond more quickly to your message because they’ve invited you in. Cost-effective Text messages are inexpensive, especially when you purchase them in large quantities. The only other method of marketing can offer comparable results for the price, particularly when compared to traditional methods of marketing that include radio, TV, or other printing media. Simple and Easy Because of its ease of use and widespread reach, SMS has become a worldwide embraced communication channel. Everybody knows how to open, read, and text messages. Furthermore, due to the limitations on the length messages are brief clear, simple, and concise. They are straight to the main point. Globally Reach Text messages are intended to reach any person with a reasonably current mobile device and phone signal. Thus, you can connect with millions of people instantly and at any time and anywhere which makes us easy for global connection. There are estimated to be seven billion mobile phones that are in use currently, which makes SMS one of the few technologies that are universally synced across all the world’s mobile phone companies. It’s possible to reach anyone on the globe via text messaging. Direct Delivery SMS is one of the fastest methods of interacting with clients in addition to face-to-face meetings and a straight phone call. Because the other two options are time-consuming, complicated, and costly, it’s obvious who’s in the lead! Precise When you have your target audience separated, you can precisely target customers by using a variety of messages for marketing. Knowing the best practices and what doesn’t can tweak your strategy to increase sales. Efficient The capability to schedule messages via text means you’ll save time designing your campaign. You do not have to compose each message one by one and groups of people can be targeted via text messages that are scheduled to be sent out. This allows you to have an opportunity to concentrate on other areas of your company, or even manage the majority of sales prospects that follow your SMS message delivery shortly after you have sent it. Analytics SMS can be easily tracked and many providers provide delivery reports that can be an excellent source to inquire about your experiences through your SMS delivery and allow you to accurately and accurately evaluate the performance of the campaigns. Then, you can incorporate the lessons learned from the previous campaign.
SMS or Short Message Service (SMS) can be used to send messages from and to mobile phones. The messages can be composed of binary or text. Text can be composed of numbers or words or an alphanumeric mixture. A single message could include more than 160 characters if Latin alphabets are employed and 70 characters if non-Latin alphabets like Arabic or Chinese are employed. The most recent SMS standards issued by ETSI allow you to transmit longer text messages via SMS. This technology is known as Concatenated SMS. An SMS message could also contain binary data. A binary SMS message can contain 140 bytes of information. This user data could be divided into two parts: the user information header, and then the data itself. The user data header could be used to notify mobile phones about specific kinds of messages. This is how SMS can be used to transmit operator logos and ringtones and set up the phone, and push messages from WAP. While the primary goal of the technology of SMS is to transmit and receive text messages from mobile phones but it is possible to exchange messages between a mobile and a computer, too. It can be used to develop automated SMS services, or it can send SMS messages using common desktop programs like Microsoft Excel and Microsoft Outlook. SMS is short a short messaging service. It is a protocol for sending text messages in short lengths over wireless networks. The three types of SMS messaging can enhance your company’s communication. 1-way SMS is a great option to send notifications and updates which only require details to clients or a customer, while transactions that require a single response, like confirming an appointment, may make use of 2-way SMS. Conversational SMS can provide an enhanced personalization of your messages by letting staff members, as well as clients, start and take part in the conversation. The client might have a query that could be quickly answered by someone from your staff and make the experience more intimate and fun. 1-way SMS 1-way SMS is a type of messaging that only goes in one direction, namely from your company to a customer. Customers aren’t able to respond to messages that are sent through 1-way SMS. This type of text message is usually used to send details such as receipts for purchases confirmations of bookings, purchase receipts, and other messages that don’t require a response from the user. A lot of automated notifications and automated marketing utilize 1-way SMS messaging for information delivery to customers. 2-way SMS 2-way SMS is a type of text message that allows customers to respond to automated SMS messages, and also confirm their appointments or waitlist promotions. 2-way SMS is accessible via Message Center. When you join Message Center, your business will be assigned a valid local number. The messages you send out by your business are considered to be genuine text messages. Clients can respond to queries that you send out from your business by having a pre-determined answer like YES to confirm. If your customers respond to the automated SMS message will notify them that they have responded and the system will instantly change their bookings for the session. Conversational SMS Conversational SMS lets your customers respond to messages via text, but it is more than simple pre-set responses. It also lets you have conversations that last for the entire duration between your company and clients. Beginning new conversations with customers and responding to messages from them is controlled by Message Center. Message Center is easy to use and is a reliable method of interacting with your customers and keeping them entertained. Once the feature is enabled your clients will be able to respond to your automated one-way marketing and notification SMS messages.
Transactional SMS means any text message sent by a company to a consumer that offers useful details about their goods, services, or procedures. Transactional SMS differs from marketing messages and promotional SMS campaigns. Transactional SMS is the preferable method of communication because it allows you to build more meaningful relationships with your customers. By adding value with timely and relevant communications, businesses can boost brand loyalty. Transactional text messaging encompasses all forms of automated text messaging and is most commonly automated – reducing the required human resources while delivering a higher level of customer service. How a Business Brand could use Transactional SMS Allow users to reset passwords via a link sent to their phone. Send delivery tracking details, confirmation emails, and customer satisfaction surveys to customer mobile numbers. You could also use transactional SMS to send order confirmations, product recalls, and issue refunds all via text message. Transactional SMS can be used for automated customer service, allowing your customers to discuss issues with your company via text chat at any time of day or night. Takeaway: Understanding how this type of SMS marketing works will help you send more effective texts that boost customer engagement and satisfaction. Difference between Transactional and Promotional SMS Transactional SMS examples include billing & payments, order confirmation, delivery status, OTPs, etc. Promotional SMS includes festival sales, flash sales, sale reminders, product announcements, etc. Benefits of Transactional SMS for a Company 1. Fast and Reliable Transactional SMS has become a very effective way to communicate with customers. In fact, the average open rate of a text message is about 98%, with 97% of messages getting read within 10 minutes of delivery. This makes SMS messaging a great way to reach out to potential customers. 2. Cost Effective Sending transactional messages through SMS is a simple, cost-effective, and highly effective method of communicating with customers. The primary benefit of sending these messages is that they allow businesses to send out promotional or transactional messages at no additional cost. 3. Enables Integration Transactional SMS with a web-based SMS service such as Sparrow SMS provides various advanced features. One can easily integrate Sparrow’s SMS platform into their existing system and build unique campaigns based on the company’s goals using API. 4. 24×7 Service The transactional SMS service runs 24 hours. The real-time transactional SMS is sent to the customers during a transaction or a product delivery. This helps to build trust and authority of the business among the customers. Read this: 8 Important Points Regarding Bulk SMS Transactional SMS is integrating well with businesses across the globe. It is one of the easiest ways to boost your sales and gain customers’ loyalty. Transactional SMS marketing is a great way to get your message out there in the competitive digital world. You are sure to reach a large number of people, in comparison to other internet marketing methods. Sign up for your free Sparrow SMS account now and test transactional SMS with Sparrow’s demo account. If you’d like help setting up transactional SMS for your business, Reach out to our dedicated SMS experts at 9802005007/8. You can follow Sparrow on Facebook, Twitter, Instagram, Tiktok, and Youtube.