SMS Marketing

Why You Should Use SMS as a Business Service Channel.

Let’s look at the reasons to start using Bulk SMS service to communicate with your business. Reliable Mobile phones aren’t usually equipped with a filter for spam or even an actual spam box. Most often, mobile phone text messages and SMS are more secure than emails, which can send various suspicious attachments. Furthermore, delivery happens within 48 hours to prevent phones from being turned off or not in reach of a signal. In the main part, you’re aware that delivery via SMS is a trusted method of inboxing your customers. At worst, you might get your phone number blocked. It’s due to the message you are sending and the audience. Fast delivery In terms of delivery, the speed of delivery is quite fast, and also efficient, taking just seconds to reach a large audience. It’s not often that you can send rapid and efficient personalization of a message to a target audience at this speed. Personal Potential customers are much more likely to send you their email addresses than are to give you their mobile phone numbers Therefore, it is important to maintain an email list also. However, this shows how private most people view the value of their phone number as. When you’ve got a phone number your customers will likely respond more quickly to your message because they’ve invited you in. Cost-effective Text messages are inexpensive, especially when you purchase them in large quantities. The only other method of marketing can offer comparable results for the price, particularly when compared to traditional methods of marketing that include radio, TV, or other printing media. Simple and Easy Because of its ease of use and widespread reach, SMS has become a worldwide embraced communication channel. Everybody knows how to open, read, and text messages. Furthermore, due to the limitations on the length messages are brief clear, simple, and concise. They are straight to the main point. Globally Reach Text messages are intended to reach any person with a reasonably current mobile device and phone signal. Thus, you can connect with millions of people instantly and at any time and anywhere which makes us easy for global connection. There are estimated to be seven billion mobile phones that are in use currently, which makes SMS one of the few technologies that are universally synced across all the world’s mobile phone companies. It’s possible to reach anyone on the globe via text messaging. Direct Delivery SMS is one of the fastest methods of interacting with clients in addition to face-to-face meetings and a straight phone call. Because the other two options are time-consuming, complicated, and costly, it’s obvious who’s in the lead! Precise When you have your target audience separated, you can precisely target customers by using a variety of messages for marketing. Knowing the best practices and what doesn’t can tweak your strategy to increase sales. Efficient The capability to schedule messages via text means you’ll save time designing your campaign. You do not have to compose each message one by one and groups of people can be targeted via text messages that are scheduled to be sent out. This allows you to have an opportunity to concentrate on other areas of your company, or even manage the majority of sales prospects that follow your SMS message delivery shortly after you have sent it. Analytics SMS can be easily tracked and many providers provide delivery reports that can be an excellent source to inquire about your experiences through your SMS delivery and allow you to accurately and accurately evaluate the performance of the campaigns. Then, you can incorporate the lessons learned from the previous campaign.  

SMS marketing

What are the primary benefits of Bulk SMS to hospitals?

Healthcare is now a major part of society. With Bulk SMS, it’s easy and efficient to run hospitals effectively and communicate with patients without difficulty. By using Bulk SMS, the Bulk SMS platform, nearly every hospital is in a position to communicate effectively to their clients. This bulk SMS feature is likely to be used as a means to improve communication between patients and physicians. Information will be swiftly and quickly delivered to patients’ smartphones and doctors who can then read it within a short period of time. A bulk text message is a reliable communication method with hospital staff and patients. Healthcare professionals must maintain good relations with patients even after their recovery. The main advantages are the primary benefits of Bulk SMS for hospitals. A lot of hospitals are using Bulk services for SMS. A lot of hospitals use Bulk SMS to connect with patients and medical specialists. There are many advantages to Bulk SMS alternative options available to medical facilities. Let’s look at the main benefits of Bulk SMS solutions for hospitals. REMINDERS TO SCHEDULE  APPOINTMENTS It is vital to make appointments at hospitals for each of the people who are patients. It’s also more frustrating to see patients miss appointments or have appointments that haven’t been scheduled. You can use Bulk SMS to set up an SMS message or a reminder that can help your patients remember to visit the clinic at a specific time. Utilizing the Bulk SMS service, patients can benefit from the Bulk service for SMS. It is necessary to compose an appropriate text message for the whole week. The message will be sent out automatically on the date that the appointment has been to be scheduled. In the event that an appointment is been canceled for reasons other than those mentioned above, it’s possible to use an SMS that can serve as a method to inform all patients. HEALTH AND DIET TIPS INFORMATION There’s always a shift happening in the field of medicine. Certain medicines that patients have previously used however if they are used today can pose a threat to their health overall. Distribute mass SMS messages to warn the patients. Certain health professionals and hospitals provide weekly, bi-weekly, or even daily health tips for their patients. This can help enhance your health and the well-being of patients. APPRECIATION Many hospitals don’t think about paying clients for their patronage this is an important factor to take into consideration. It’s important to be proactive and differentiate your hospital from other facilities. It’s easy to do this with mass SMS service. This can be accomplished by sending patients thank-you messages in order to show gratitude for their loyalty to loyalty and commitment. INTERNAL COMMUNICATION Bulk SMS could help to effectively notify employees. By using mass SMSs, hospitals can inform employees about shift hours and send reminders to employees about payments, and notify staff of any emergency. Bulk SMS is an effective method of controlling employees and ensuring that you get the best out of your employees. INVITATION TO CONFERENCES OR SEMINARS Seminars are a type of academic instruction offered in an academic institution or through an institution that is professional or commercial. The majority of health-related seminars are scheduled to be distributed to hospital personnel as well as guests and patients via massive SMS. GREETINGS Make sure your customers know that they are in your thoughts regarding them and are thinking about their birthdays. You can do this by sending birthday wishes to them on their birthdays, holidays, or via large-scale text messages. It’s about the relationship between your customers. By using our SMS platform, you will help improve your relationships with your clients. Inform them they’re in good institutions and focusing on their needs.

SMS

2021-The Year Of Transformation For Global SMS Outlook

SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers.  Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand.  Conversion Rates: There is an average of 45% conversion rate.  How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers.  Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are:  Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels:  Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs.  SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message.  Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing.   SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging.   Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in

Bulk-sms-marketing-failed

Why Your Bulk SMS Marketing Campaign Failed? Understand to Avoid

Everyone is saying that  Bulk SMS Marketing is amazing and has helped them increase their business tremendously. They tell you about its advantages, how easy it is to create campaigns and how much more profit you can earn by sending out personalized messages to your customers.  But now you are filled with disappointment because you tried but failed. You’re thinking why it worked for everyone else but not for you? Perhaps the approach you’re using is not correct. Like other marketing tools, SMS Marketing also has some basic rules, which will negatively impact your business if not followed. It’s time for you to evaluate strategy then keep on trying the same thing.  Here are the reasons why your Bulk SMS marketing campaign failed which could be easily avoided: Your Business is Different: Every business is different. Every business has different customers and different needs. The Bulk SMS Service approach for one company may not work for another. You will need to understand your business, customers and market. Understanding your business and customer is very important for designing the perfect Bulk SMS marketing strategy for your business. Creative SMS Marketing Content: Your content for Bulk SMS should be creative and you should be able to think like the audience you will be serving, instead of thinking like a business. Ask yourself what would you like to read as a subscriber, before starting content. You will need to create captivating headlines with brief and to the point content. Call-to-Action: With creative content, your Bulk SMS will also require the inclusion of a call-to-action link or button. The button should be for coupon redemption, customer support, refer a friend, and much more suitable for your business and Bulk SMS marketing strategy. Missing this may lead to failed marketing. Strategies of Bulk SMS Marketing Campaigns: Developing a perfect and specific strategy for each product and service of your business is very important to receive a good conversion from Bulk SMS marketing. Try using personalized SMS for an individual product and different customer groups to update them about new products, service, offers, etc. instead of using generic messages for all products. Avoid Spamming: This is a very essential aspect under Bulk SMS, spamming is bad and customers can easily be irritated. Following a proper timetable like once a week or 2-3 times a month, is more than sufficient. You should also not send the same SMS content repeatedly and stick to the plan you have made. In Nepal, Sparrow SMS is the best Bulk SMS service provider. They have been in business for 11 years and have understood these rules very well. Being the best Bulk SMS service provider, they help design concrete SMS with a unique and dynamic approach.  Wanna know why to use Bulk SMS service for a marketing campaign? Read: 10 reasons to use Bulk SMS services for your marketing campaign   For details, you can call/WhatsApp at 9802005007/08 or email us at marketing.sparrowsms@gmail.com For more updates and offers on Bulk SMS services in Nepal, follow us on Facebook, Twitter & Instagram.