SMS Marketing has been the most effective marketing tool in today’s business scenario. With the growing need for Bulk SMS services, Schools, colleges and other educational institutions are influenced by SMS Marketing in Nepal. Revolution in technology has affected the education sector as it has been constantly developing over the years. In the 21st century, schools and all other educational institutes all are adopting newer techniques for imparting education. Students are always updated with improved curriculum and with new technologies, preparing them for the world. Such changes require a reliable medium of communication to keep up with the pace. As the world is taken over by mobile technology, the education sector is not an exception. This sector has significantly relied upon SMS service for communication especially in Nepal because of its convenience and for the range it covers. SMS messaging service is considered as the cost-effective and fastest interactive mode of communication in the education industry. Never has it been more important to keep parents up to date quickly and efficiently, particularly if an issue needs to be communicated urgently. Using Bulk SMS for schools helps parents feel more involved and can help improve parent relations. Similarly, in today’s dynamic and fast-evolving world, it is important to be able to reach customers anywhere and at any given time. Thus, for giving notifications, flowing important information, updating the lesson plans, connecting with parents, for reminders and for operational and financial uses, SMS service has become one of the most reliable and easiest mediums of communication. Uncalled strikes come as problems to all schools and colleges to reach all their students in no time to convey their information. Hence, bulk SMS has proved to be the most useful tool at such a time period which allows an institution to reach all their students at a time, giving them clear written instructions. Also, making an emergency call could be a headache at times. However, our system solves this problem as it provides the system of contact manager which manages all contacts dividing them in a group as required. In addition to this, Sparrow SMS considers the fact that making phone calls to parents for fee reminders or for any other reminders can be a tedious job. Therefore, it came up with a scheduling feature that solves this problem without any hassle. Furthermore, the reliability of this service is assured by the delivery report that is provided by the system itself. The benefits of SMS make it a useful and essential tool to make the communication process more efficient. Also, read how you can use Bulk SMS Service for Education Sector.
SMS is considered to be a personalized marketing tool. However, the same messages sent in mass fail to trigger the impact on the receivers’ end i.e. same message received by thousands of recipients. Now, with Dynamic SMS, one can cheer up their customers by sending customized SMS. Sparrow SMS has the feature, ‘Dynamic SMS’, to customize messages with unique information contents while sending them in mass at once. Dynamic SMS has taken modern marketing to a higher level which guarantees a higher satisfaction rate. Mass SMS created with our newly built tool is definitely bound to bring higher returns to any organization. Using Dynamic SMS, however, does not require specialization in computers. With just a few basic excel tricks, one is able to compose a valued message which will work for building customer relationship. For instance, an SMS with one’s name addressed on it draws more attention rather than a message without one’s identity being acknowledged which creates lesser value to the customers. Dynamic SMS helps to prioritize customers making them feel special which creates a significant impact on customer valuation. This is what a general SMS marketing fails to do. Therefore, Sparrow SMS worked to develop a new tool named Dynamic SMS, which specializes in customizing messages at once with very little time.
It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.
Finding the right candidate is not an easy task for a company. It requires lots of processes, time, and resources along with effective communication. That’s where business SMS comes in. SMS Messaging can be one of the most reliable and efficient ways for recruitment agencies to attract top talent. Communicating via SMS has been the effective tool as all people are very familiar with texting and it has made easy to reach out the candidates instantly and directly. HR need to find various ways to communicate the applicants disturbing their working schedules. So, SMS can be the best channel to get in touch with the applicants at any point in time. In light of this, we have come up with 6 reasons to give you a clear idea of how business SMS can be a perfect tool to make your recruitment process more effective: Fill vacancies quicker According to researchers, the open rate of email marketing is at around 22% whereas SMS marketing is 90% with a response rate of 32% in 3 minutes of delivery. Looking at this stat, if you are alerting potential candidates for a new job, SMS communication will result much better than an email. As soon as you are notified for a job opening, you can simply send Bulk SMS to your “job seekers” list with a CTA button diverting it to the job description link. This will provide the candidates with all of the information they need to know. Inform jobseekers of new openings Integrating SMS to your website or application, you can notify your applicants of new job openings within minutes. Not only that, with the contact manager feature in our bulk SMS panel, you can segment different groups on the basis of their interest, skills, and profession. This also makes it easier for you to send out customized texts. Send appointment reminders Once you’ve found your candidates, you have to make sure that they are on time for their interviews. A simple automated SMS reminding them about the date and time of their interview will help minimize interviews no-shows and saves your time and energy. You could even reduce the probability of a candidate getting lost by including a link to a business location map and give them instant interview tips. Inform Job-Seekers of an Application Status Candidates appreciate being regularly updated about the status of their application. With Bulk SMS, you can instantly inform your candidates of their application status. You can too add links to the company website or employment status report. This will keep every applicant apprised and engaging. Streamline recruitment process Texting a candidate will allow your recruitment agency to reduce unwanted outbound and inbound calls significantly. You can set- up automated text message for standard job application questions. It makes you easy to filter out unqualified applicants. So, you can use the extra time in other resources and fill positions faster. Being a recruiter, if you have overlooked SMS for your hiring process, then you are wasting your valuable time and resources. SMS for recruitment is a powerful tool for promotion and acquire the right talents for the desired position. To speed up your recruitment process, reach us at 9802005007/08.