Bulk SMS marketing can boost some untouchable numbers when it comes to open and response rates. What makes SMS marketing so great, is that every message you send you can virtually guarantee that it will be read by the recipient within 3 minutes of delivery. Retailers have different options or channels these days to market their businesses. Gone are those days when marketers put an advert in a magazine and hoping for an inflow of purchases. Bulk SMS marketing is the perfect way to reach the target audience easily and effectively. It works together with your digital marketing to boost sales, retain the relationship with customers, improve business communication, and develop your small retail business into a huge worldwide brand. SMS marketing can aid in communicating new product information, offers and discounts, order notification, delivery details and so on. Here are the other ways how retail business can be benefited:   Send promotional offers and sales   Do you regularly have sales and offers on? Then text message will work wonders! With SMS marketing you can add a link to your website or specific sales page, and with a stirring message or offer, you can get your customers clicking and purchasing straight away. Also, let them know that you have a sale on, when it finishes, how they can take advantage of it and most importantly how much they can save. “Hi Sam, just thought we would let you know we have 30% off today in-store and online- visit us now www.link.com”   New ranges or products You want as many as your customers to know about your products especially when you have a new product or range in your store. SMS Marketing helps to keep your customers updated of your new ranges or products.  The best way is to send them a link or get them to come to the store. “Hi Sam, just to let you know we have just had our brand new collection land in store and online. Please have a look and see what you think. www.link.com”   Delivery and order notifications Thanking customer after every purchase helps to retain customers for the long term. Thank you messages can be sent with the delivery details. Its great way to make them feel like they are in safe hands and this customer service always pays off. “Hi Sam, thank you for your order! Your item will be with you shortly. We hope you love it!”   Get more store visits Getting your customers through the door is the toughest task. This can be simplified by sending text messages with an offer that encourage your customers to visit the store. “Hi Sam, just to let you know we have an exclusive offer running this weekend, 40% off but only in-store! So make sure you pop in 34 High Street 5GHT”   SMS loyalty programs Customers like them to treat special, and by sending them exclusive offers by text message – you will certainly make them feel special. “Hi Sam, as you are a special customer and part of our exclusive loyalty program you can get 25% off in-store and online this week – offer ends midnight Sunday – enjoy! www.link.com”   SMS surveys  Feedback is as important as your sales. Collecting feedback from your existing customers is a great way to find out what you are good at and where you can improve. So after every purchase, you can ask for feedback from your customers and see what they think of your product or service. “Is there anything else you would like to see in our stock here at text marketer retail shop?”    These are just some of the great ways retailers are using Bulk SMS Service to boost their sales and grow their customer base. So if you are a retailer or have an online website, give SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits. Sign up today with a Free Trial of SMS for Your Retail Store and start to see how SMS can help your business.    

Every marketing channel carries a bit of trial and error. You have to try new things and experiment to check if it works or not. Every business confronts a lot of mistakes and wrong moves while trying and experimenting with new marketing channels. Mistakes happen. But they can be reduced if you can help it as sometimes it can be very costly. SMS Marketing has been the most effective and reliable channel for marketing and business communication. The main reason why SMS marketing is so successful, responsive and effective is that it is on such a personal device. So here are 5 common marketing mistakes that you should avoid to get your Bulk SMS marketing campaigns on track.   1. Forget to say who you are Most the marketers forget to mention their business identity while texting their customers. Message from the stranger is not worthy at all. You will be sending 160 marketing words to deliver your message and offers to your customers without any logo or graphics. You have to tell your customers from whom they are getting the message. The best way to do this is to set your business name as your Sender ID. You can get 11-digit alphabetic sender ID in Ncell. Also, read: Looking to Promote Your Business? What’s Best than a Text SMS   2. Put too much info in: Sending long messages with lots of information will only confuse your customers. The best practice is to keep your messages short, sweet and to the point. You should conclude your message short and concisely with the use of catchy words and phrases like a heavy discount, sizzling deals, Sale, etc. Also, read: 7 Sizzling Phrases for Summer SMS Marketing Campaign   3. Include a call to action: If you are sending any information, offers, discounts or any promotional messages, it’s better to add a simple call to action that your customers can go straight from a text message. You can add a website link, Google forms, Social media links or a phone number which they can simply click to take an action. This helps to increase your conversion rate.   4. Send at the wrong time: Timing is the key when it comes to SMS marketing. Whether it’s promotional SMS or transactional SMS, the message should be delivered at the correct timing. If you are running an incoming SMS campaign for any voting or result, the autoreply should be sent right away. The same thing is applicable to banking institutions and software vendors. But if you are sending a bulk SMS for any promotional purpose, you have to analyze the market and niche and schedule the message as per your requirement.   5. Test, test, and test again: Experimenting the new marketing strategies and improving it with its continuous feedbacks is what all marketing managers should do. In the case of SMS marketing, you can try sending different messages to a different niche with a different call to actions at different timings. Also, make sure you test and double check spelling and all links. You can first send to yourself to check everything is correct and working. So, before starting any marketing campaign you should try not making these common mistakes to have a very successful SMS marketing experience. Or, you can take help from our SMS experts, Call or Whatsapp 9802005007/8. We are always more than happy to assist you.