SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers. Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand. Conversion Rates: There is an average of 45% conversion rate. How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers. Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are: Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels: Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs. SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message. Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing. SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging. Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in
On March 20, 2020, Sparrow SMS has completed a decade long journey as the leading SMS provider in Nepal. On this occasion, I am delighted to share my personal and professional advancement with Janaki technology. After completion of my MBA, I was working in a multinational company for 2+ years and at the same time, longing to become a part of an innovative start-up firm and to contribute to the company growth was growing in me. Naturally, joining the SPARROW SMS was the best bet for me. It just took a few days to realize that I have joined the very welcoming, extremely-talented and super-enthusiastic team. With baby steps, I have completed 3 years in this organization, and not only have I grown as a professional but also as an individual. In these three years, under the guidance of charismatic leaders, I have grown to a business development manager from Client Service officer, made many friends, lead a team of 12 + employees, led multiple departments of SPARROW SMS– sales and operations, program account, and customer support. My mantra in my life is to learn, unlearn and relearn and Janaki technology has shown faith in me and afforded me many opportunities to go through many pieces of training, deal with our clients directly, represent our company in many tech festivals, seminars, and events. I am very happy to be a part of such an organization whose sole purpose is to enhance many lives with the power of technological advancements. Our tagline “Power of text” itself is so strong that it is providing easy access to information every corner of Nepal. Our team at Dakshinkali Village Resort Fun Games during our outing I and my team are dedicatedly focused on client-first service, quality service-driven approach, and reliability of our products in the realm of delivering SMS with reliable connectivity. I am so lucky and proud to say that SPARROW SMS has been the leader and preferred choice of customers in SMS service for ten years now. Sparrow Team Creating Kites for Dashain Celebration On the occasion of 10th SPARROW day, on behalf of the entire Sparrow Family, I would like to thank all the customers, users, well-wishers and supporters for their continuous support and trust. Thank you all for being a valued Customer of Janaki Technology – SPARROW SMS! We always welcome your comments, feedback, and suggestions. We expect your continuous support in our future endeavors. Thank you! RITU JOSHI MANAGER – BUSINESS
Nowadays, every marketing trend has been changing with the changes in technology. No business needs to visit prospects and customers in person and influence them to engage with your industry. All thanks to SMS short codes that have made setting up an SMS campaign in just a few clicks. SMS quiz contest is a very quiz and engaging SMS campaign to grab the attendance of your customers and visitors. Setting up or running an SMS quiz contest is just a matter of five minutes. All you need is a keyword to run a contest. Let’s check out the steps to create SMS Quiz Contest so simply: Step1: Just register yourself in our SMS service clicking: sparrowsms.com Step2: Talk to our representatives to activate your account and payment procedures. Step3: Now, go to Incoming option and select Campaign. Step4: Then select Create Campaign. First, give a name to the campaign. Add a new keyword to your account like QUIZ Then add sub-keywords as A, B, C, D. Select the module (auto-responder) provided to you. Step5: Click Advanced Option. Add Start Date from when the campaign has to be run. It is a compulsory option. Also, add End Date to set an end date to the campaign. However, it is optional. You can set an auto-reply to thank your participates. Step6: That’s it! Now publish your keyword and short code number to your viewers. e.g. “When was Sparrow SMS initiated? A-2015, B- 2010, C- 2009 or D-2013. SMS QUIZ <space> <Your option such as A/B/C/D> and send it to 35001” Step7: Now it’s the result time. Once the contest is finished, go to Reports and check all your incoming messages. Step8: Click on Export and results are there in your hand with the mobile numbers and answers. That’s it. If you are also thinking of setting SMS quiz contest, Call us now, 9802005007/08.
A day after the World Startup Report event at King’s College, another remarkable event was organized by Sparrow SMS in collaboration with Biruwa Ventures. The event organized on 28thof April at Baber Mahal Revisited was aimed at bringing the people from tech world in Nepal at a single venue for the exchange of knowledge and information and also to present an overall picture of tech culture in Nepal. For everyone who wondered what the IT scene in Kathmandu looks like, this first Tech Mashup showed that there are many more players in the arena than one would assume and there is much more innovation coming up than one would expect. The first Tech Mashup introduced 15 start-up ventures and developer communities to a crowd of about 300 youngsters. Most of the guests were surprised and inspired by seeing these many like-minded tech enthusiasts ready to contribute their knowledge and skills in a sector that is often underestimated in Nepal. Companies like Grepsr.com, f1 soft and cloud factory showed that building a successful IT-based business is indeed possible here. The communities like Google Developers, Wikimedia, and the Open Source developers attracted bulks of potential supporters to their stalls as did Karkhana with their prototype robots. The special guest of the evening was Bowie Gai, who is traveling to 36 cities in 29 countries to explore the tech startup the scene and report about it on www.startupreport.com. The Silicon Valley entrepreneur was busy answering an abundance of questions and connecting with ambitious Geeks. The overwhelming number of participants showed the huge interest in events like this. As Abhinab Basnyat of Biruwa Ventures puts it, “This event came at the right time. It is amazing to see how the sector has developed in the recent past. Now the need is to link the IT community up with management and marketing students so that all those proto-types get developed into actual products and businesses”. The organizers of Tech Mashup will certainly be up for the challenge to now also spark more networks even beyond the IT sector.