How automated SMS is Improving the Retail Experience ?

In the past few decades, we can see the dramatic changes in how the retail game is played.  As retail business always comes down to the customer experience, it requires unique marketing efforts and excellent customer service. Yes, the retail business solely depends on what the customer might look but where they are or when they are looking has become one of retail’s biggest challenges. Likewise, with the toughest competition, there still remains a battle for customers’ loyalty.

So, its urgency to turn the threat posed by new channels and technology into an opportunity to improve customer loyalty and satisfaction.

The solution is SMS!! Yes, SMS,

Reason why?

Text SMS allows for personalized and direct engagement with interested customers directly to their mobile phone.  As retail business is not just about the goods and services you offer but the better experience for your retail success.

Let’s have a look at the top four ways to use automated SMS for retail marketing and sales:

Confirmation of an order

What happens once you place an order is as important as making the sale in the first place.

Integrating SMS service with your order handling system, you can keep your customers in the loop regarding the delivery time and other details. A thank you and confirmation of their order puts the customers’ mind at ease immediately and also starts off the customer relationship on the right foot.

Delivery notifications

Your customers are desperately waiting for the delivery of their ordered product. So, keeping your customers updated with when they can expect their delivery or even notify the late deliveries via SMS can help them to maintain their patience peacefully.

Stock updates

Unavailability of the stock is annoying for both customers and business. With SMS, the retail store can send automated SMS to its customers when it is in stock. The best way is to send text SMS with a link so they can purchase it quickly and easily.

Renewals or reminders

Some retail businesses might have weekly, monthly or yearly subscription models into their business. Such businesses require automated SMS reminders to communicate info about their account.

There are many ways that SMS can help retailers and their business, if you want to talk through how texting would work for your business, or even see a demo of how Text Request works, just checkout our Demo page.

If you have any other questions, you can always contact us at 9802005007/08.

4 Best Practice Tips for SMS Appointment Reminders

SMS is ruling over all the top marketing tools nowadays. All because of its instant, simple and actionable. It’s effective for a business not only because people receive them in their personal device but they actually read them straight away. Setting SMS reminder for your clients helps them grab the discount, events or services that you want to offer. It fits for all sort of businesses like a retail store, medical institutes, hotels, restaurants and so on. SMS reminder has proven to be a fantastic way to remind customers for appointments or upcoming events and offers. This directly helps to convert more business and thus higher returns.

Let’s figure out some bizarre tips to boost the power of your SMS reminders:

Send it 24-48 hours in advance

SMS is instant and people also read it as soon as they get it and act on it immediately. If you send SMS reminder before a week, your customer will have one single week to forget it. So, it’s best to send 1 or 2 days prior to the appointment or event. Sending SMS reminders just before the date will give you and your customer’s time to act upon it.

Write straight to the point 

People get confused if you include misleading information in SMS reminders. SMS reminds should be simple and to the point. Including no more than DATE, TIME and LOCATION (Link to Google map) is necessary. Make sure you don’t go over 3 SMS to remind your customers.

Brief but personal

As mentioned in the previous point, SMS should be brief and short. You should create content without going overboard with the number of characters. The personal touch in SMS further helps your customer to engage with you and hence retains your customer.

For example, Hi Manisha, Just a reminder your next appointment with Dr.Santosh Niraula, 5 Nov, at 3pm.For details call us on 9802005007.

Call to Action

Every time you should tell your customer to get back to you with a final answer either they want to join your event or not. This will raise the attendance rate dramatically. Including CTA in SMS like “confirm by clicking this link” or “to confirm call XXXX XXXX” work wonders.

Sparrow SMS is providing Bulk SMS and SMS Gateway API services for more than a thousand clients yearly. You can send SMS reminder using bulk SMS or integrating automated SMS gateway to your booking application.

If you are also thinking of such services, feel free to contact us at 9802005007/08.

Why Text SMS wins over Free Instant Messenger Platforms?

“How much will it cost?”- The question every business owners and marketers ask each SMS provider company.

Cost is the main determining factor that directly affects the purchase of any products or services. In the presence of all giant free instant messenger platforms such as WhatsApp, Skype, Facebook Messenger, Snap chat and so on, one will wonder why you should pay for an instant messaging tool like SMS.

Let’s make clearer why you should pay for SMS, rather than using a free instant messenger:

Not everyone has an instant messenger app:

You will first make sure your receiver has an instant messenger app installed in their cell phone handset. But there is no assurance that all the recipients that you send your message have the application installed. This results in an unknown delivery rate. You can’t be sure who received your text message and who didn’t.

Everyone can receive SMS:

SMS is a simple, easy and instant way to communicate your message. Sending text bulk SMS to your customers don’t require to install any sort of application. As the message box is primarily integrated in any kind of cellphone, every cellphone is capable of receiving a text message.

Through Bulk SMS, you can instantly send a text message to your customers in seconds. It does not require any installation or authorization from customers end.

Greater Reach:

You can be assured that every single valid mobile number on your contact list will be able to receive your message with 98% of response rate. So, you can create great content and leave the rest to your SMS. The best part is even the recipients that do not have the latest cellphone handset will successfully receive your message.

Investing a few amounts for a message is worth it. If you also want to increase your ROI, click HERE and experience the power of bulk SMS!


5 Reasons why Business SMS is Perfect for Recruitment Agencies

Finding the right candidate is not an easy task for a company. It requires lots of processes, time, and resources along with effective communication. That’s where business SMS comes in.  SMS Messaging can be one of the most reliable and efficient ways for recruitment agencies to attract top talent.

Communicating via SMS has been the effective tool as all people are very familiar with texting and it has made easy to reach out the candidates instantly and directly. HR need to find various ways to communicate the applicants disturbing their working schedules. So, SMS can be the best channel to get in touch with the applicants at any point in time.

In light of this, we have come up with 6 reasons to give you a clear idea of how business SMS can be a perfect tool to make your recruitment process more effective:

Fill vacancies quicker

According to researchers, the open rate of email marketing is at around 22% whereas SMS marketing is 90% with a response rate of 32% in 3 minutes of delivery. Looking at this stat, if you are alerting potential candidates for a new job, SMS communication will result much better than an email.

As soon as you are notified for a job opening, you can simply send Bulk SMS to your “job seekers” list with a CTA button diverting it to the job description link. This will provide the candidates with all of the information they need to know.

Inform jobseekers of new openings

Integrating SMS to your website or application, you can notify your applicants of new job openings within minutes. Not only that, with the contact manager feature in our bulk SMS panel, you can segment different groups on the basis of their interest, skills, and profession. This also makes it easier for you to send out customized texts.

Send appointment reminders

Once you’ve found your candidates, you have to make sure that they are on time for their interviews. A simple automated SMS reminding them about the date and time of their interview will help minimize interviews no-shows and saves your time and energy.

You could even reduce the probability of a candidate getting lost by including a link to a business location map and give them instant interview tips.

Inform Job-Seekers of an Application Status

Candidates appreciate being regularly updated about the status of their application. With Bulk SMS, you can instantly inform your candidates of their application status. You can too add links to the company website or employment status report. This will keep every applicant apprised and engaging.

Streamline recruitment process

Texting a candidate will allow your recruitment agency to reduce unwanted outbound and inbound calls significantly. You can set- up automated text message for standard job application questions. It makes you easy to filter out unqualified applicants. So, you can use the extra time in other resources and fill positions faster.

Being a recruiter, if you have overlooked SMS for your hiring process, then you are wasting your valuable time and resources. SMS for recruitment is a powerful tool for promotion and acquire the right talents for the desired position.  To speed up your recruitment process, reach us at 9802005007/08.

How Restaurants can use Bulk SMS Marketing to enhance their Business?

Researchers find that more than 80% of people search for a restaurant on their smartphones. This creates an opportunity for restaurants to use Bulk SMS Marketing as customers use their smartphones to search and decide where to go and what to eat.

Restaurants and hotels are a high competition sector. You should adopt a strong marketing strategy to reinforce your service, value, and promotions to make your customers know the food quality and deliciousness. This makes bulk SMS marketing a perfect channel to reach out customers easily in large masses without much cost.

Here are the key points how a restaurant could acquire and communicate with customers via SMS platform:

Increase Brand Awareness:

The marketing strategy that you choose should promote your brand so that you could inline customers to your brand every time hassle freely. Bulk SMS can be the best channel to reinforce your brand as you can easily convey promotional message instantly and get customer visit your brand.

Promote Offers:

SMS marketing helps to attract new customers with offers, coupons and exclusive discount vouchers. This creates an opportunity to interact with customers in term of new launches, promotions, take feedbacks and convey updates. For example: “Hi Jeena, Get 50%off on your meal today.”

Thank you message:

Sending thank you message after a visitor online order to your customers helps to keep a personal touch with them.  This aim at generating returning customers. For e.g.: “Thank you for visiting us. Click on the link to rate us. ”

Cost effective:

SMS marketing is cheaper than printed ads, TV ads, social media ads, and flyers. Bulk SMS is the best way to reach your customers in the best possible way within your budget.

Return visits:

Your customers will continue your service if you can provide good value than your competitors. Bulk SMS can be used to create a separate contact group for your loyal customers and send a special offer, deals with them only. This will encourage them to become a regular customer.

Scheduled SMS for booking reminders

Sparrow SMS API Gateway service send automated SMS for booking reminders and alerts. So, you can send a quick reservation reminder message. This makes the customer feel special.

For any restaurant business, it is most important to offer the best taste and quality of food to retain their customers but SMS Marketing campaign will help them make it a memorable experience.

If you are from this industry, give SMS a Try.

Call us now at 9802005007/08.

Tricks to Leverage the Power of Bulk SMS Marketing

Bulk SMS Marketing is ruling the marketing trends and predicted to be the rules in future years too. No matter which business you belong to, you can maximize the benefits of SMS marketing in less period of time in comparison to other marketing tools. It is preferred by many business organizations as it easily and effectively helps you reach out to your customers and generate best returns.

Bulk SMS in Nepal is rising steeply but all its success depends on how you can leverage its potential to expand your business. 

Let’s check out how you can promote your business effectively using Bulk SMS:


Leverage Personal Information

As you will have all the personal information of your clients, you can use those details to keep the personal touch with your customers. This can be done simply by sending them birthday wishes followed by your pitch. Trust me, this simple wish SMS works much greater than a promotional SMS offering them to buy a product. It also makes them feel you care about them which helps to retain your relationship with them.


Personalize the Message

The SMS content “You got 200 free credits, Thank You” is better than content, “Hey Mr. Sushil, here’s 200 credits only for you. Thank you for being a loyal customer to us!” The personalized SMS got to charm most of your customers. This is a brilliant way to increase your conversion rate as when your customer feels a certain kind of special treatment is being made out to them only, their chances of converting becomes high.


To-the-Point Message Content

SMS are popular because they are short.  You can take this advantage you reach out to your customers in a few seconds. The best way is to send a text that cuts to the chase and explains exactly why it is in someone’s inbox.

“Hello, from ABC Shop. Here’s your 50% off discount coupon! Thanks for shopping with us last week!” See that? With such a message, people will know who it is from and why it’s there.


Giveaway Coupons

Either discount coupon or basically a coupon of any kind, no one says no to coupons. Coupons are one of the guaranteed ways to convert a lead into a customer.

Here you can play with your customer psychology. Customers will not buy a product worth Rs.100 but they will buy one which is Rs.200 and then Rs.100 after a 50% discount. Why shouldn’t you leverage that?



Reminders is another simple yet effective way to use Bulk SMS Marketing for your brand promotion. You can send your customers a reminder about the launch of a new product, an ongoing sale, or any other general purpose.

A reminder keeps customers in the ring and also provides you with a chance to ensure they get pulled in.


Final thoughts

There are a number of ways you can use Bulk SMS to promote your business, but its success solely depends on how you leverage it to your advantage as much as possible.

We at Sparrow SMS offer Bulk SMS services in Nepal at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to

Looking to Promote Your Business? What’s Best than a Text SMS

In this time, text SMS is not only limited to chat on Social Media. Now, it has been the most powerful and popular tool for marketing that is used by many small and big businesses to boost their sales and retain customers.

The maximum open rate of 98% and response time up to 3 minutes also make Bulk SMS Marketing grip the topmost position among other marketing avenues. Likewise, SMS marketing is the cheapest, easiest and economical way of promotion.

Knowing all these facts, still, many business owners are hesitating to apply SMS marketing as a promotional tool. Here are some reasons why you should consider SMS marketing while formulating your marketing plans:


Promoting your Brand

Bulk SMS can easily help you reach a large audience in seconds. So, you can promote your brand quickly with better marketing content. SMS is a simple way to succeed in your marketing campaign tapping more audience and delivering the right message to them. You can effortlessly grab more and more customers and blast the market promoting your brand language, offers, festive wishes, and so on. Instead of spending too many bucks, subscribe to the affordable and reliable bulk SMS marketing to brand your business.


Engaging Customers

As mobile is the personal device that always remains close to your customers, it is a great opportunity for you to reach them personally. Sending a text message to your customers can easily engage them. In comparison to email marketing, SMS marketing is far much effective as customer’s mailbox is usually flooded with so many spam and promotional emails. Business can send promotional offers, discounts, festival wishes, and other branding messages regularly in various internals with appealing CTA button.



In today’s scenario, nobody has time to read bulky and lengthy emails. Bulk SMS marketing campaign help you promote your offers and services with a higher response rate. SMS contains short, simple and to the point content that is easily understandable and grasp your customer’s mindset quickly. The best tip is to add a CTA button to bring customers directly to the page you want them to reach. This will surely drive more business.

Besides this, the following are the other key reasons to choose promotional bulk SMS

  • Beneficial for promotional activities.
  • Sender id will be like provided with your company name in all Telecom Networks.
  • Sparrow SMS provides a free demo account with 10 free credits.
  • 24*7 SMS support
  • SMS won’t be delivered on DND numbers.

Promotional messages can boost your sale beyond your expectations!

Sparrow SMS provides the most affordable and reliable Bulk SMS service in Nepal. Start promoting your brand now, feel free to contact us at 9802005007/08.

Bulk SMS Marketing Campaign – 3 Ways to Sharpen Your Sales


We all are working so hard to grab new customers and retain the old ones. Bulk SMS in Nepal can help you bear out your goal in the most effective way.

Many companies like to spend thousands of rupees just to attract customers yet still unable to retain even a few of them. Bulk SMS marketing campaign serves as the affordable, effective and reliable way to create a strong communication reducing the gap between your brand and customers. Various small and large business organizations have subscribed to Sparrow SMS bulk SMS service to reach their target audience in less than a minute. This has shortly shown its positive outcome resulting in an increment in sales volume and more smooth two-way business communication.

Let’s take a look at how bulk SMS marketing aid in boosting your sales volume:


Know targeted customer via Bulk SMS campaign:

You are doing all the stuff only to grasp your customers. So, let your customers point their views. The best way is to send them bulk SMS asking for their need and interest so you can develop your sales strategy profiting both your business and customers too.

This can be done through sending your existing service list via text SMS and let them choose the best among them so you can categorize the best one and focus on it. The next you can do is ask for the customer reviews on your product and service. This shows you a clear picture of your business so you will know where you need to work on.


Mobile coupon campaign can be a unique pull for sales:

In every purchase of your product or service, you can offer a coupon to your customers letting them use it on their next purchase to enjoy offers. This will increase customer’s interest allowing great saving on the total purchase of anything. Similarly, it helps to maintain customer database in the backend that can be used for future marketing campaigns.

Coupons have strong potential when it comes to delivering the highest returns. But, it should be executed in a proper manner. The success of great Bulk SMS campaign lies in how well it has been crafted and built.


Maintain customer relationship:

Customer does not want the great product but a great experience. If you fail in maintaining a good relationship with your customers, you can’t sell them anything. A simple text SMS can help you shrink the gap between your business and the customer. The best practice is to send them messages on their birthdays and festivals with different offers and clear CTA button.

This will make them feel you care about them. This personal touch will lead them to speak your brand among their circle which indirectly increase sales for you.

So, are you ready to sharpen your sales volume?

Try Bulk Messaging Now, Call/Whatsapp: 9802005007/08 or explore our demo account for free: Click Here

How to get the Right Balance with Bulk SMS Marketing in Nepal

It’s obvious that sending Bulk SMS in Nepal had been the major promotion/marketing tool till now. But you don’t want to irritate your customers sending them random promotional messages once in a while.

Sending SMS to your clients should be managed in a balanced way. Your customers may lose interest if you don’t interact enough with them. And, if you overdo it, they will get irritated and finally unsubscribe.

Along with balancing overdoing and underdoing SMS campaigns, you should also send your messages in the right way.  Here are a few tips to explain how you can get the right balance with bulk SMS marketing in Nepal.


Get customers’ consent before communicating

While creating a Bulk SMS campaign, you should make sure that you have clear, legitimate customer lists that are only colonized once customers consent to be contacted.

Once you’ve asked for their consent, customers will expect to receive messages, so try to send your first message to them sooner rather while your brand is fresh in the minds of customers. That might be sending Welcome/ Thank You SMS message.

It’s also important to update messaging lists constantly in accordance with customers subscribing or unsubscribing, as well as noting any numbers from which messages are bouncing.

Know what customers want and when they want it

Every message should add value to your customers. It might be in the form of a discount, special offer, tip or notice of an impending sale. Customers will only look forward to receiving a message in the future if your message can add some value successfully.

Ensure that your messages are targeted properly. There’s no point in sending an SMS to someone who is unreachable are out from your niches.

Find out the best time that provokes a higher engagement rate so that your message response rate is higher and visible.


Establish key metrics and let those decide message frequency

There are several important metrics which can be used to determine the ideal frequency for messaging customers, based on their level of engagement.

First thing you can do is, examine your open rates to see if you notice any visible trends such as the timing or subject line of messages. Similarly, look at unsubscribe rates for any notable trends among former customers who opted out of messages.

Calculate click-through rates on messages that include a call to action such as ‘buy now’ or ‘enter here’. If a common call to action consistently brings about a high click-through rate, let that dictate message frequency and content.


Regular good messaging is better than sporadic perfect messaging

It’s better to get content out there regularly than to keep holding out for the perfect message. If you are delaying crafting message content, you are missing the opportunities to send messages regularly and increase customer engagement.

You can use previous message content that might work. The best way is to save some catchy SMS templates and send them accordingly. This will help you towards scripting a more perfect message without compromising on message frequency.

Sparrow SMS is the leading Bulk SMS service provider in Nepal serving 8 years of excellence for more than 5000+ clients. We provide reliable and promising bulk SMS and SMS API service with a 24*7 support team ready to help you anytime.

Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08.


How Bulk SMS is Saving Businesses Millions

Bulk SMS is saving business millions through reduction of marketing and operational cost. As saving money is a huge part of running a business, managers always try to save on every activity in an organization. Bulk SMS is the effective low-cost marketing and engagement tool used by millions of business owners over the world.


Reduce No-Shows

No shows are a real problem for all businesses. There is a number of progress leads that need to be converted. Businesses sending reminder SMS to their clients has proven to reduce the number of no-shows significantly.

As 98% of messages are read by recipients within 3 minutes of delivery, business owners are assured that their message will be received by their customers. In fact, a recent study found that the open rate of mobile messages is 98%, versus 22% for email. Bulk SMS can be used effectively to remind clients about their appointment with your business.



Businesses are still unaware about what they’re missing out on with SMS. It’s such a cheap and effective way to keep your customers informed about your products and services. Sparrow SMS Bulk SMS Service offers reliable and featured Bulk SMS Panel to help your business become even closer to your customers.

A simple text message offer has been proven to get a much higher response rate than many richer advertisements. So, with the response rates of 98%, Bulk SMS has proven to save businesses millions of pounds when marketing their products.

There are so many ways that SMS can save money for all types of businesses, so why not give it a go?

Sparrow SMS has been providing Bulk SMS Service in Nepal for 9 years. You will even be given a free demo account with 10 free credits.

What are you waiting for? Talk to our SMS experts, Call/WhatsApp: 9802005007/08.