Sending bulk SMS is a great way to increase the number of people who receive your marketing messages. It also helps you reach more people with less money spent on mobile marketing. However, there are also some things that you need to consider before deciding when is the best time for sending out bulk SMS messages. In this article, we’ll tell you what factors affect how often and how much money you should spend on sending out these messages in order to get maximum results from your campaigns. When it is appropriate to send bulk SMS? There is no single answer to the question of when it is appropriate to send bulk SMS. It depends on the type of message and the audience, as well as other factors such as content and time of day. Content: If you’re sending a marketing message with a coupon code or discount code, then sending it at a busy time of day may not be optimal because customers won’t have enough bandwidth in their phones to download your offer before they’re trapped in traffic on their way home from work or school. However, if you’re sending out an informational update about upcoming events or promotions (such as “this weekend our store will be offering free admission for seniors”), then sending it later in the evening after normal business hours can help ensure that all recipients have access to this information before leaving town over break! Time zone: As mentioned above—it depends on which side of Earth we’re talking about here! You’ll probably want something close enough so that people don’t have trouble reaching out through whatever technology works best for them; otherwise, things could get messy quickly once things start flowing back down our path again next year.” Ideally, send your bulk SMS between 10 am and 4 pm on weekdays The best time to send bulk SMS is between 10 am and 4 pm on weekdays. People are more likely to be at work during this time, so they can receive your message more quickly and easily. People are also less likely to be traveling during this period, which means they’ll have more time available for learning about your brand or product. Finally, people tend not to be as busy as they might be on other days of the week—so there’s less competition for their attention! If possible, avoid sending bulk SMS during the holidays Bulk SMS marketing is an effective way to reach your customers during the holidays, but it’s important to keep in mind that people are more likely to respond to messages when they’re not feeling rushed and distracted. For example, if you send out a bulk SMS campaign during Thanksgiving or Christmas Eve night, there’s no guarantee that your message will be read by anyone who is awake at those times. Do not send bulk SMS at night unless you have a very good reason to do so It’s important to note that the law in your country may prohibit sending bulk SMS messages during certain hours of the day or night. If this is the case, make sure that you are aware of these laws before sending any bulk SMS campaigns. Also, if someone asks you not to send them any more messages (and they should), then don’t! It’s not fair if someone expects something from you but then it turns out that they don’t want anything after all and no one likes feeling taken advantage of by their favorite company! There are multiple factors involved in deciding when to send out bulk SMS The best time to send bulk SMS depends on a number of different things, including: Your audience: If you’re sending marketing messages to an audience that’s more likely to be interested in your business, then it makes sense for you to send them at an earlier point in their day. For example, if you have a business that targets millennials and young professionals who are likely engaged on social media during the early morning hours (6am-9am), consider sending out those messages at 6am or 7am rather than waiting until 10pm or 11pm. Your business: If your company is small-scale and doesn’t have much money available for marketing campaigns, then it may not be worth investing too much time into crafting an effective campaign; instead, focus on making sure the content itself is engaging enough so people will want more—and then wait until another day before sending out additional emails or text messages! This can help keep costs down while still getting results from these efforts because there won’t be anything else requiring attention from management once everything has been completed successfully the first time round.” Conclusion As you can see, there are many factors involved in deciding when to send out bulk SMS. The best advice is to do your research and make sure that you are sending your message at the right time. Sparrow SMS is one of the top bulk SMS service providers here in Nepal. We provide services such as bulk SMS, dynamic SMS, Viber business messaging, voice broadcasting, and other SMS-related services. You can reach us out at Call: +977 9802005007/08 Email: marketing@janakitech.com
Transactional SMS means any text message sent by a company to a consumer that offers useful details about their goods, services, or procedures. Transactional SMS differs from marketing messages and promotional SMS campaigns. Transactional SMS is the preferable method of communication because it allows you to build more meaningful relationships with your customers. By adding value with timely and relevant communications, businesses can boost brand loyalty. Transactional text messaging encompasses all forms of automated text messaging and is most commonly automated – reducing the required human resources while delivering a higher level of customer service. How a Business Brand could use Transactional SMS Allow users to reset passwords via a link sent to their phone. Send delivery tracking details, confirmation emails, and customer satisfaction surveys to customer mobile numbers. You could also use transactional SMS to send order confirmations, product recalls, and issue refunds all via text message. Transactional SMS can be used for automated customer service, allowing your customers to discuss issues with your company via text chat at any time of day or night. Takeaway: Understanding how this type of SMS marketing works will help you send more effective texts that boost customer engagement and satisfaction. Difference between Transactional and Promotional SMS Transactional SMS examples include billing & payments, order confirmation, delivery status, OTPs, etc. Promotional SMS includes festival sales, flash sales, sale reminders, product announcements, etc. Benefits of Transactional SMS for a Company 1. Fast and Reliable Transactional SMS has become a very effective way to communicate with customers. In fact, the average open rate of a text message is about 98%, with 97% of messages getting read within 10 minutes of delivery. This makes SMS messaging a great way to reach out to potential customers. 2. Cost Effective Sending transactional messages through SMS is a simple, cost-effective, and highly effective method of communicating with customers. The primary benefit of sending these messages is that they allow businesses to send out promotional or transactional messages at no additional cost. 3. Enables Integration Transactional SMS with a web-based SMS service such as Sparrow SMS provides various advanced features. One can easily integrate Sparrow’s SMS platform into their existing system and build unique campaigns based on the company’s goals using API. 4. 24×7 Service The transactional SMS service runs 24 hours. The real-time transactional SMS is sent to the customers during a transaction or a product delivery. This helps to build trust and authority of the business among the customers. Read this: 8 Important Points Regarding Bulk SMS Transactional SMS is integrating well with businesses across the globe. It is one of the easiest ways to boost your sales and gain customers’ loyalty. Transactional SMS marketing is a great way to get your message out there in the competitive digital world. You are sure to reach a large number of people, in comparison to other internet marketing methods. Sign up for your free Sparrow SMS account now and test transactional SMS with Sparrow’s demo account. If you’d like help setting up transactional SMS for your business, Reach out to our dedicated SMS experts at 9802005007/8. You can follow Sparrow on Facebook, Twitter, Instagram, Tiktok, and Youtube.
SMS marketing is a great way to reach your customers, but only if you write an SMS that converts. The majority of companies and businesses integrate SMS marketing into their business strategy. According to various case studies, it has been stated that Bulk SMS has a stunning open rate of 98% which is 76 times higher than Email campaigns. If you’re not sure how to write an effective SMS, here are some tips for writing better SMS messages: 1. Use the most common formats for Bulk SMS marketing Here are some tips to help you write an SMS that converts: Use the most common formats for Bulk SMS marketing. For example, you can use a CTA (call to action) that resonates with the user and keeps it short. Make sure your message is relevant to them, give them a reason to take action, and convert! Write your messages in plain text only if necessary (e.g., for business-to-business texts). Most people don’t like reading long messages on their phones, so keep things simple by using one-word paragraphs or bullet points instead of full sentences or paragraphs—it’ll help cut down on confusion when someone looks at your message on a mobile device! 2. Keep your messages to 160 characters; 140 if you want to use a link Keep it short and to the point. Keep it relevant to the customer. Keep it personal. Keep it simple, but not too simple; you don’t want your message appearing like an automated response or a stock text item that’s been mass-produced by a machine instead of written by hand (don’t worry about this now—we’ll talk more about automation later). Be fun! Make sure your messages are enjoyable for both parties involved in the conversation, whether they’re reading them aloud over text or sending them via Bulk SMS themselves. For example: “What’s up? How are things going?” vs “Hey there! What’s up?” 3. Make sure your message is relevant to the user The first step to making your message convert is to make sure it’s relevant. This means you need to know enough about your user and their needs that you can tailor the content of your message accordingly. If your CTA has been created with a specific goal in mind, then this will help ensure that users who see it have a reason for taking action—whether they’re interested in learning more or want help converting more people into customers. 4. Use a CTA that resonates with the user and keeps it short A CTA is a call to action, and it should be used to grab the user’s attention. The goal of your Bulk SMS campaign is to get people to take action on what you’re offering them, so make sure that your CTAs are clear and easy for users to understand. If you don’t have any idea about what kind of text message will convert best for your business or brand, here are some tips: Keep it short! It’s okay if some people have trouble reading long messages on their phone screens—but don’t make them feel bad about reading everything because the message was too long (or too short). Just make sure there isn’t any confusion about what exactly the user needs from them before they click through so they don’t miss out on something important later down the line when all those potential customers start calling themselves after seeing how awesomely amazing this company was (and how much fun everyone had). 5. Give the user a reason to take action and convert Give the user a reason to take action and convert Make it easy for them to convert It’s important that you give your users a reason to take action, especially when it comes to SMS marketing. You can do this by providing valuable information about your product or service, as well as simple instructions on how they can get in touch with you. The goal is always the same: make sure that your users know what they’re supposed to do after reading their message—and if there are multiple steps involved, make sure those steps are clear and easy to follow (for example: “Click here if interested in learning more about this offer.”). 6. Make your message feel personalized to increase the efficacy Personalization is the key to creating a great SMS. You can personalize your message by: Using the user’s first name and last name in place of “you”. Including information about where they are at that moment, including their location, in addition to basic info about their interests and purchases. Using information about previous actions (for example, if they’ve purchased anything from you in the past). This will help you tailor your message to their interests or what they have already done on this website/app so you don’t have any surprises when it comes time for delivery! 7. Write an SMS that converts and keep it short. Bulk SMS marketing is a great way to reach your customers, and it’s especially effective for businesses of all sizes. SMS marketing can increase sales and drive customer loyalty by increasing the visibility of your brand in the digital space. It can also help you build brand awareness by providing valuable content about your company or products that people will want to read more about later on. Read: Bulk SMS: Who should utilize it and why? We hope this post has helped you understand how to write an SMS that converts for your text campaigns. There are many techniques and tools out there that can make it easier, but the basics still apply: keep it short, relevant, personalized, and actionable. Make sure you test your messages with real people before sending them off into the world. For Bulk SMS, SMS API, Viber Business messaging, and other SMS and voice marketing services, Contact the Sparrow SMS team via marketing@janakitech.com or reach out to us at 9802005007/8. 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