Transactional SMS means any text message sent by a company to a consumer that offers useful details about their goods, services, or procedures. Transactional SMS differs from marketing messages and promotional SMS campaigns. Transactional SMS is the preferable method of communication because it allows you to build more meaningful relationships with your customers. By adding value with timely and relevant communications, businesses can boost brand loyalty. Transactional text messaging encompasses all forms of automated text messaging and is most commonly automated – reducing the required human resources while delivering a higher level of customer service. How a Business Brand could use Transactional SMS Allow users to reset passwords via a link sent to their phone. Send delivery tracking details, confirmation emails, and customer satisfaction surveys to customer mobile numbers. You could also use transactional SMS to send order confirmations, product recalls, and issue refunds all via text message. Transactional SMS can be used for automated customer service, allowing your customers to discuss issues with your company via text chat at any time of day or night. Takeaway: Understanding how this type of SMS marketing works will help you send more effective texts that boost customer engagement and satisfaction. Difference between Transactional and Promotional SMS Transactional SMS examples include billing & payments, order confirmation, delivery status, OTPs, etc. Promotional SMS includes festival sales, flash sales, sale reminders, product announcements, etc. Benefits of Transactional SMS for a Company 1. Fast and Reliable Transactional SMS has become a very effective way to communicate with customers. In fact, the average open rate of a text message is about 98%, with 97% of messages getting read within 10 minutes of delivery. This makes SMS messaging a great way to reach out to potential customers. 2. Cost Effective Sending transactional messages through SMS is a simple, cost-effective, and highly effective method of communicating with customers. The primary benefit of sending these messages is that they allow businesses to send out promotional or transactional messages at no additional cost. 3. Enables Integration Transactional SMS with a web-based SMS service such as Sparrow SMS provides various advanced features. One can easily integrate Sparrow’s SMS platform into their existing system and build unique campaigns based on the company’s goals using API. 4. 24×7 Service The transactional SMS service runs 24 hours. The real-time transactional SMS is sent to the customers during a transaction or a product delivery. This helps to build trust and authority of the business among the customers. Read this: 8 Important Points Regarding Bulk SMS Transactional SMS is integrating well with businesses across the globe. It is one of the easiest ways to boost your sales and gain customers’ loyalty. Transactional SMS marketing is a great way to get your message out there in the competitive digital world. You are sure to reach a large number of people, in comparison to other internet marketing methods. Sign up for your free Sparrow SMS account now and test transactional SMS with Sparrow’s demo account. If you’d like help setting up transactional SMS for your business, Reach out to our dedicated SMS experts at 9802005007/8. You can follow Sparrow on Facebook, Twitter, Instagram, Tiktok, and Youtube.
Viber Business Messaging is a messaging application that enables businesses to reach out to their customers, prospects, and partners. It has been around for more than 15 years and is used by more than 1 billion people worldwide. Viber Business Messaging helps businesses in many ways including sending messages to your customers, informing them about sales promotions, creating custom campaigns based on their preferences, and providing you with real time analytics on how well your campaigns are performing. Growth Using Viber Messaging Viber Business Messaging is a new feature that allows you to communicate with your customers in a much more efficient way. It’s an awesome way to stay in touch with them, and it has the potential to help you grow your business faster than ever before! Business Messaging allows you to send messages directly from the app so people will know when they receive one that they need or want something from them (ex: “You have been selected as one of my top customers because…”). You can also send surveys through the app if needed too which will provide valuable insight into what types of things matter most when it comes to making purchasing decisions. How does Business Messaging in Viber work? Viber business messaging is a powerful tool that allows you to connect with your customers in real time and provide them with the information they need. You can use it for customer support, sales, marketing, advertising, or any other type of communication. Here’s how it works: You put up a message on the Viber platform so that it appears in people’s inboxes when they open their app or messenger app (if they have one). The message will contain an attachment and be marked as “unread” by default until clicked on by someone who wants more information about what’s going on at this time. If people don’t respond within 24 hours then the original sender receives an email notification letting them know that their message has been read by someone else! Viber Business Messaging Features Viber business messaging is a great tool for businesses of all kinds. It has many features that can help your business grow, including: Live chat – The ability to have real-time conversations with your customers and clients is a key feature of Viber Business Messaging. You’ll be able to engage with them in an open and honest way as you answer questions or solve problems. You’ll also be able to see their responses from the other end of the conversation so you know if there’s anything worth following up on immediately or not! Voice chat – If someone wants advice about something specific, such as buying a new car, they can record themselves talking about it over video (or even just audio) so that everyone else listening knows exactly what they’re talking about without having to read between lines! This makes sure everyone gets everything they need out of every session without having any confusion whatsoever—and that means more productivity than ever before! Video calls – The best part? No matter where someone lives around the world; no matter how busy life gets; no matter whether these people want face-to-face interaction only one day per week…everyone will always find their way back here where everything always works perfectly well again every single time because nothing ever fails even once during normal operating conditions.” Read: Viber For Better Customer Retention Is the Business Messaging in Viber right for your business? Viber Business Messaging is a great way to communicate with customers and streamline customer support. It can eliminate a lot of costs and inefficiencies, making your customer support leaner and more effective. We hope this article has given you a better understanding of the benefits of Viber business messaging and how it can help your organization grow. We encourage you to give it a try and see if it’s right for your organization! For Viber Business, Bulk SMS, SMS API, and other SMS marketing services, Contact the Sparrow SMS team via marketing@janakitech.com or reach out to us at 9802005007/8. You can follow us on Facebook, Twitter, Instagram, Tiktok, and Youtube.
SMS marketing is a great way to reach your customers, but only if you write an SMS that converts. The majority of companies and businesses integrate SMS marketing into their business strategy. According to various case studies, it has been stated that Bulk SMS has a stunning open rate of 98% which is 76 times higher than Email campaigns. If you’re not sure how to write an effective SMS, here are some tips for writing better SMS messages: 1. Use the most common formats for Bulk SMS marketing Here are some tips to help you write an SMS that converts: Use the most common formats for Bulk SMS marketing. For example, you can use a CTA (call to action) that resonates with the user and keeps it short. Make sure your message is relevant to them, give them a reason to take action, and convert! Write your messages in plain text only if necessary (e.g., for business-to-business texts). Most people don’t like reading long messages on their phones, so keep things simple by using one-word paragraphs or bullet points instead of full sentences or paragraphs—it’ll help cut down on confusion when someone looks at your message on a mobile device! 2. Keep your messages to 160 characters; 140 if you want to use a link Keep it short and to the point. Keep it relevant to the customer. Keep it personal. Keep it simple, but not too simple; you don’t want your message appearing like an automated response or a stock text item that’s been mass-produced by a machine instead of written by hand (don’t worry about this now—we’ll talk more about automation later). Be fun! Make sure your messages are enjoyable for both parties involved in the conversation, whether they’re reading them aloud over text or sending them via Bulk SMS themselves. For example: “What’s up? How are things going?” vs “Hey there! What’s up?” 3. Make sure your message is relevant to the user The first step to making your message convert is to make sure it’s relevant. This means you need to know enough about your user and their needs that you can tailor the content of your message accordingly. If your CTA has been created with a specific goal in mind, then this will help ensure that users who see it have a reason for taking action—whether they’re interested in learning more or want help converting more people into customers. 4. Use a CTA that resonates with the user and keeps it short A CTA is a call to action, and it should be used to grab the user’s attention. The goal of your Bulk SMS campaign is to get people to take action on what you’re offering them, so make sure that your CTAs are clear and easy for users to understand. If you don’t have any idea about what kind of text message will convert best for your business or brand, here are some tips: Keep it short! It’s okay if some people have trouble reading long messages on their phone screens—but don’t make them feel bad about reading everything because the message was too long (or too short). Just make sure there isn’t any confusion about what exactly the user needs from them before they click through so they don’t miss out on something important later down the line when all those potential customers start calling themselves after seeing how awesomely amazing this company was (and how much fun everyone had). 5. Give the user a reason to take action and convert Give the user a reason to take action and convert Make it easy for them to convert It’s important that you give your users a reason to take action, especially when it comes to SMS marketing. You can do this by providing valuable information about your product or service, as well as simple instructions on how they can get in touch with you. The goal is always the same: make sure that your users know what they’re supposed to do after reading their message—and if there are multiple steps involved, make sure those steps are clear and easy to follow (for example: “Click here if interested in learning more about this offer.”). 6. Make your message feel personalized to increase the efficacy Personalization is the key to creating a great SMS. You can personalize your message by: Using the user’s first name and last name in place of “you”. Including information about where they are at that moment, including their location, in addition to basic info about their interests and purchases. Using information about previous actions (for example, if they’ve purchased anything from you in the past). This will help you tailor your message to their interests or what they have already done on this website/app so you don’t have any surprises when it comes time for delivery! 7. Write an SMS that converts and keep it short. Bulk SMS marketing is a great way to reach your customers, and it’s especially effective for businesses of all sizes. SMS marketing can increase sales and drive customer loyalty by increasing the visibility of your brand in the digital space. It can also help you build brand awareness by providing valuable content about your company or products that people will want to read more about later on. Read: Bulk SMS: Who should utilize it and why? We hope this post has helped you understand how to write an SMS that converts for your text campaigns. There are many techniques and tools out there that can make it easier, but the basics still apply: keep it short, relevant, personalized, and actionable. Make sure you test your messages with real people before sending them off into the world. For Bulk SMS, SMS API, Viber Business messaging, and other SMS and voice marketing services, Contact the Sparrow SMS team via marketing@janakitech.com or reach out to us at 9802005007/8. 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In this digital Era, Insurance companies should include all major Marketing channels in their marketing strategies. With the growing competition in the insurance industry, expansion marketing efforts must be on a high level to win over new clients and retain old ones. Communication is key to encouraging the growth and expansion of your agency. Smart marketing strategies are necessary so that an insurance institution can stand out from the national and local competition. Viber Messaging , Bulk SMS Marketing, and Voice broadcasting are very effective ways to drive traffic and engage customers. The real value comes from the unlimited reach and potential that it provides to businesses. With these mediums of communication, insurance companies can send promotions to customers directly through their mobile phones. This is one of the fastest growing areas in digital marketing, so if you are looking for a way to get your service or product noticed in a very short period of time, Viber Messaging , Bulk SMS Marketing, and Voice broadcasting may be the right option for you. Benefits of All-in-one Messaging Solution for Insurance Companies: 1. Send Renewal Notices Renewing a policy is one of the most inconvenient experiences for clients, so let’s make sure it’s an easy one. As their renewal date approaches and they may not have been processed just yet, we might want to send out another reminder via Viber, SMS, or voice. This could encourage them to go back into their inbox, finish up their renewal and make a new insurance purchase with us. Sparrow’s Bulk Viber can be used to help encourage policy renewals. 2. Asking for Reviews via SMS A properly worded message simply requesting for review can be sent through SMS to your existing clients or new clients. This process could increase sales as the review can help you find more leads. The marketing platform of Sparrow can automatically schedule and send messages to customers. 3. Promote New Insurance Policies When a new policy is introduced, it is unlikely that existing clients might have heard about it. Even though thousands of emails are sent, the open rate of Mail is quite insignificant. So, Bulk SMS, Viber, and voice broadcasting can be excellent mediums to send promotional messages. 4. Customer Service via Miscall Service You can instantly make your customer feel more welcoming by sending information about their queries via such mediums of miscall service. Your clients could use the service of Miscall, which is automatically updated in the database. And such queries can be entertained by a support representative with an SMS alert or Call for the best user experience. 5. Cross-sell policies to existing clients Cross-selling is when you sell the additional policies to an existing client. You can pitch, suggest and provide additional benefits simply through a text message. Through Sparrow’s bulk Viber, SMS and voice, you can list out the phone numbers and send the promotional message instantly. Since the average delivery rate of such messages is about 99%, you will not miss out on the marketing opportunities. 6. For announcements about insurance policies Events and announcements can be sent through bulk transactional and informational messages to the employees, clients, and leads swiftly through Viber, SMS, and voice broadcasting. This can be an effective way of communicating rather than calling the individuals. Sparrow’s Bulk Viber and SMS and voice features can be used to promote insurance policies. Why Sparrow SMS? We at Sparrow SMS are aware of the particular requirements of the Insurance sector and can assist you in harnessing the potential of text messaging for your company. We provide a marketing platform with bulk Viber, Bulk SMS, and Voice broadcasting. Our team of professionals will assist you at every stage to make sure you get the most out of your marketing investment, whether you need to send promotional messages to your consumers or integrate a communication gateway into your systems. Click here Now!! Register and Feel the power of Bulk Viber, Bulk SMS, and Voice marketing. For support, contact the Sparrow SMS team via marketing@janakitech.com or reach out to us at 9802005007/8.