As the competition in the market is getting stronger day by day and as brands look for effective ways to reach their customers, SMS is becoming an increasingly essential part of effective multi-channel marketing. Organizations mistake mobile marketing believing that it requires heavy investment in apps and does not allow for personalized, targeted communications and lacks strong analysis to support Return on Investment. But the reality is that access to mobile communications is far easier than perceived. Gaining access to mobile consumers both smartphone and non- smartphone can be as simple as sending a personalized, targeted text message. Two-way SMS messaging is a great way to boost sales and enhance customer loyalty. Mobile messaging provides the most effective direct marketing channel; with a read rate of 90% within 3 minutes’ delivery. A significant 45% of SMS campaigns generate a successful ROI. The five-digit shortcodes can have used to simplify response and build the database. Adding a shortcode helps to make the customers become familiar with a brand’s code and keyword and therefore are more likely to interact and respond. SMS can also function to enhance and support other popular mediums along with consumers, such as social media and email. For example, SMS can be sent to remind the customers to check the email sent by the company. SMS allows to track meaningful ROI, identify customers engaging via text message and monitor delivery rate. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Thus, it helps to minimize cost, improve ROI and also segment highly profitable customers.
SMS is considered to be a personalized marketing tool. However, the same messages sent in mass fail to trigger the impact on the receivers’ end i.e. same message received by thousands of recipients. Now, with Dynamic SMS, one can cheer up their customers by sending customized SMS. Sparrow SMS has the feature, ‘Dynamic SMS’, to customize messages with unique information contents while sending them in mass at once. Dynamic SMS has taken modern marketing to a higher level which guarantees a higher satisfaction rate. Mass SMS created with our newly built tool is definitely bound to bring higher returns to any organization. Using Dynamic SMS, however, does not require specialization in computers. With just a few basic excel tricks, one is able to compose a valued message which will work for building customer relationship. For instance, an SMS with one’s name addressed on it draws more attention rather than a message without one’s identity being acknowledged which creates lesser value to the customers. Dynamic SMS helps to prioritize customers making them feel special which creates a significant impact on customer valuation. This is what a general SMS marketing fails to do. Therefore, Sparrow SMS worked to develop a new tool named Dynamic SMS, which specializes in customizing messages at once with very little time.
Sparrow SMS offer bulk SMS services in Nepal where managers can enjoy multiple users features providing different role and credibility to the users. Mostly in business houses, where they have a single account but multiple people to use the same account, it is an unwanted issue to share the same login details with one another. Also, in case of login details are leaked to outsiders, there would be a threat of spamming and losing company goodwill. Observing such kinds of issues, the Sparrow SMS system has come up with a solution which is called “User Management”. User Management is one of the new features of the Sparrow SMS system which allows the owner of the account or the account holder to create multiple users with different email addresses who get access to our services from the same account. With this feature, a single account can be accessed by five different users with their own username and password so that one user does not have to share her or his login details with other users. It helps to maintain privacy and avoids the chances of spamming as well. In addition to this feature, two different kinds of roles are provided under user management to make the work easier and maintain control. The two roles are ‘admin’ and ‘staff’. The role of an admin allows overlooking all the activities that are being done on the account. The admin can send SMS, check the credits, view the delivery reports, and also, add new users to the account. On the other hand, staff can only look over the activities like checking the delivery reports, credits. Staff cannot send SMS or add another user.
It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.