A bulk SMS marketing campaign is all about the words; you will not deal with photos, videos or clever graphics, just words. Therefore, you have to take the time to look for the right words to engage the recipient and drive them to do an action. With a whopping open rate of 98%, Bulk SMS marketing has proven to become one of the dominant means for any businesses to stay connected with your customers. It is the most effective way to widen the reach of their business meeting organizational goals. At Sparrow SMS, we are dedicated to helping you get the most from your SMS marketing activity. We help businesses use SMS marketing effectively to achieve goals. Also, we advise on the best practices to maximize the potential of your mobile marketing campaigns. Take a look below at our top tips to increase the performance of your next SMS marketing campaign: 1. Build a Reliable Marketing List For the success of any marketing campaign, you must come close to your target customer. The right message should be sent to the right audience. So think carefully when you send your message, as it’s likely that each of messages will need to be tailored to your target audience. To know whom to reach out, you should make a contact list. This list will include your past and present customers. Paying attention to a customer’s purchase history is a great way to target individuals effectively. Sign up campaigns can be a fantastic way to find potential customers. This information can entice them into joining your list. 2. Time your Message You should take extra care with the timing of your messages. Timing improves the chance your customer will read your message. For example, a cafe may choose to send their message their message just before lunchtime, when people are beginning to discuss their plans. While Mondays can be the bad day to send out bulk SMS as people are often busy after their weekend. You also want to make sure that you are giving your customers sufficient time to act on a message. Consider writing a message in advance and sending it later. You don’t want to overwhelm your customers with texts, you also don’t want to neglect them. Create a specific schedule and stick to it. Correct timing improves the chance that customers read and appreciate the message. The best play to define best results, you can segment your marketing list into different groups and then test the success of the campaign across various timings. 3. Encourage your Customer to act fast Look for something that will engage your customer right on and compel them to read the rest of the message. These should be a simple word or phase with SMS ideas like contests, promoting a giveaway, and offering an exclusive deal. This can be a simple word or phrase. You can use capital letters for your headline to give it the highest impact possible. Your attention grabber can read the offer, news, big discount, or member deal that will encourage the subscriber to sign up or act faster. People complain when SMS target the wrong customer and offer little value. Each SMS should be worth your customer’s time. SMS shouldn’t waste a customer’s time by providing offers that don’t worth it. A playful SMS runs the risk of annoying customers forcing them to opt out. 4. Introduce Call to Action The call to action is an important part of your SMS message. It tells the recipient what you want them to do, like if you want them that may include call you, buying a product, signing up to a newsletter, send your email or visit your website. The key to a good call to action is to make word simple, direct and clear request for an immediate response. Call to actions should be brief and provide instructions for what the customer should do. The easier you make the call to action, the more likely they’ll follow through. Make sure to include a phone number or website link at the end of your message.  It is the only way to see if your SMS are offering value as you can track your call to action easily. If people are responding to your CTA, it means your bulk SMS marketing campaign is working. However, if many people opt out, your campaign needs some improvement. 5. Use of Best Content What is contained in the SMS messages you send out is very important. Longer and irrelevant content are not entertained. Your message should be precise, clear and to the point. Essentially, what you want to gain from a text message is a response, so give them something to respond on. Offers are a particularly good way of attracting a reader’s attention. A great way to make the most of this is to send out a message clearly explaining what the offer is, perhaps with a discount code included to make the offer seem exclusive to that customer. You can also include deadline stating when the offer will end. This will create some urgency resulting in the receivers to react instantly. If they don’t feel like they need to react straight away, they’ll forget about the message. 6. Find the right frequency Should you send your SMS campaigns daily, weekly or monthly? Customers probably don’t want a daily text message from your company. If you send messages too often, customers might get annoyed and choose to unsubscribe from the service. Still, if you leave it too long between messages, the customer might lose interest and will have forgotten why they subscribed in the first place. There’s no fixed frequency of messages- It needs to be tuned on the basis of your audience and the motive of your messages. 7. Track your Campaign & Optimize All of this work is fairly pointless if you don’t check your statistics on a regular basis. Make sure you measure and monitor each campaign how effective your SMS marketing campaign has

You have newly set up your business or you are among the big names of the market, sooner or later, you will need a platform for marketing your products and services. In this case, Bulk SMS Marketing stands out to be the best option to target a vast and diverse market in a very short duration of time. So, What is Bulk SMS? Bulk SMS refers to sending an SMS to a large number of recipients at once.  It is a substantially inexpensive method of mass communication than other advertising means. Bulk SMS works wonders for business owners, community groups, marketing agencies or corporate houses to communicate with a large group of audiences. The firm can promote their brand or products with the use of 5 digit shortcodes and send a text message by typing the required keyword and sub keyword. Bulk SMS allows you to track your delivery reports integrating a link that further helps to measure the amount of SMS lead and its impact on your sales. Why invest in Bulk SMS marketing? According to statistics, 98% of respondents say they open every SMS text message they receive and other statistics show that an SMS is opened within five minutes of its delivery. It means using bulk SMS service for your marketing campaign is a great choice. Below we have listed 10 benefits of Bulk SMS marketing for your business. 1. Instant Messaging Whether you want to write a thank you message, a reminder message or promotional SMS, bulk SMS service provider will help you send messages instantly. You will reach your target group almost immediately as it is found that 98% of messages always get read within 5 minutes of delivery. This gives you one of the greatest benefits of SMS Marketing to swift and getting your message across to your customers in an effortless way. Although there are other incredibly fast marketing strategies, nothing compares to the quickness of SMS. 2.  Low Cost, Better Returns The advertising on Television, newspapers or other outdoor advertising methods can prove to be expensive. But, Bulk SMS marketing can be the best choice for all businesses. You can meet your marketing targets with low setup and running cost and still see a healthily return on Investment. You can reach thousands of targeted people effectively and quickly with a small cost in a matter of seconds. 3. The right set of target Audience Bulk SMS marketing ensures that your target audience receives the desired marketing messages quickly in just seconds. You should set the contact lists that are already connected with you or have previously agreed to receive marketing messages from you. 4. Generate Leads Have something new to offer to your customers? Just use Bulk SMS services and forget the rest. Bulk SMS marketing is an ideal approach to generate leads as it offers its clients an amazing way to promote new products, services, and offers. 5. Measurable: It is easier to measure the success of the campaign because a ‘call to action’ is always added at the end of a mobile marketing message. That might be purchasing a product, informing a product or subscribing to your SMS campaign. All of these conveys value to your business branding. 6. Keep in Touch With Your Customers Your customers love to know what special offer you are offering to them. And a bulk SMS service will do just that for you, by sending offers to keep your customer interested in your campaigns or services. SMS marketing doesn’t just give you the option to engage with your customers more. It can also give your customers a way to engage with you and also increases your brand value and thus increases your sales. 7. Customer’s Trust All the small and big businesses use bulk SMS to get their customers closer to their firm. Bulk SMS can be a great option to send wishes and other goodwill messages to maintain the relationship and trust among the target audience.  When your clients feel you notice him as an individual, he is more likely to stick with you. 8. No Spam This is the best feature about the bulk SMS marketing. There are no spam boxes. Sending the newsletter to your customers can increase the chances of your mail to drive in the spam folder that he never opens it or even delete it. But such a thing won’t happen in SMS marketing, as there are no spam boxes, it means you always reach out to your audience. 9. High Open Rate With the popularity of mobile phones and texting, SMS marketing doesn’t go ignored. With 98% of opening rate, almost every recipient open SMS within 3 to 5 minutes of delivery. If you want to find a way to reach your customers more consistently, give bulk SMS a try. This can be a great benefit for you as it is almost guaranteed that your message will be read. 10.  Flexible and Customizable One of the biggest benefits of SMS marketing is that it is versatile and it is customizable as per the need of the marketing strategy. You can select various groups of the customer with dynamic message content to fit with different requirements to help promote your business. So, there they are, the top 10 reasons to use bulk SMS marketing for your marketing campaign. Ready to get started with your own campaign? Sign Up for a demo account of Sparrow SMS today! Use the comment box below to share your experience with us. Questions and inquiries concerning this are also welcomed.