Every marketing channel carries a bit of trial and error. You have to try new things and experiment to check if it works or not. Every business confronts a lot of mistakes and wrong moves while trying and experimenting with new marketing channels. Mistakes happen. But they can be reduced if you can help it as sometimes it can be very costly. SMS Marketing has been the most effective and reliable channel for marketing and business communication. The main reason why SMS marketing is so successful, responsive and effective is that it is on such a personal device. So here are 5 common marketing mistakes that you should avoid to get your Bulk SMS marketing campaigns on track. 1. Forget to say who you are Most the marketers forget to mention their business identity while texting their customers. Message from the stranger is not worthy at all. You will be sending 160 marketing words to deliver your message and offers to your customers without any logo or graphics. You have to tell your customers from whom they are getting the message. The best way to do this is to set your business name as your Sender ID. You can get 11-digit alphabetic sender ID in Ncell. Also, read: Looking to Promote Your Business? What’s Best than a Text SMS 2. Put too much info in: Sending long messages with lots of information will only confuse your customers. The best practice is to keep your messages short, sweet and to the point. You should conclude your message short and concisely with the use of catchy words and phrases like a heavy discount, sizzling deals, Sale, etc. Also, read: 7 Sizzling Phrases for Summer SMS Marketing Campaign 3. Include a call to action: If you are sending any information, offers, discounts or any promotional messages, it’s better to add a simple call to action that your customers can go straight from a text message. You can add a website link, Google forms, Social media links or a phone number which they can simply click to take an action. This helps to increase your conversion rate. 4. Send at the wrong time: Timing is the key when it comes to SMS marketing. Whether it’s promotional SMS or transactional SMS, the message should be delivered at the correct timing. If you are running an incoming SMS campaign for any voting or result, the autoreply should be sent right away. The same thing is applicable to banking institutions and software vendors. But if you are sending a bulk SMS for any promotional purpose, you have to analyze the market and niche and schedule the message as per your requirement. 5. Test, test, and test again: Experimenting the new marketing strategies and improving it with its continuous feedbacks is what all marketing managers should do. In the case of SMS marketing, you can try sending different messages to a different niche with a different call to actions at different timings. Also, make sure you test and double check spelling and all links. You can first send to yourself to check everything is correct and working. So, before starting any marketing campaign you should try not making these common mistakes to have a very successful SMS marketing experience. Or, you can take help from our SMS experts, Call or Whatsapp 9802005007/8. We are always more than happy to assist you.
Want to know how you can build successful Bulk SMS Marketing as you desire? This 160-digit marketing text message with up to 98% open rates offers more opportunities than you might expect. Bulk SMS allows you to reach a larger audience quickly and easily in just a few clicks. Due to which, bulk SMS marketing is getting popularity in recent days. It has been used for various promotional and transactional purposes like sending notifications, greetings, to request a brochure or further information, product promotions, product discounts, or as a direct response mechanism to outdoor advertising. So here we have shared 7 secrets that you need to bear in mind when sending multiple text messages? Secret #1 Price: Bulk SMS price is the most important feature to take into consideration. You will be sending a high volume of messages so, that can increase your investment in SMS campaign. For this, you should find out the affordable bulk SMS service provider, but don’t forget that price combined with quality and reliability needs to be balanced in order to get the best results from your SMS campaigns. Secret #2 Content: You should make sure that you are delivering appealing messages that convey your marketing message to your target audience without bothering them. Your message should be worth the read, crafting the perfect message for the product. Also, remember that the messages should be short; lengthy messages are more likely to be ignored. Secret #3 Timing is Key: The timing of text message varies depending on the purpose of your SMS campaign. The automated messages from the software should be delivered instantly after the transaction is held whereas, bulk promotional SMS should be sent without disturbing the customers. Sparrow SMS bulk SMS provides message scheduling feature to send your bulk SMS at the right date and time. Secret #4 Personalize: Because SMS marketing campaigns are a powerful tool, your company is not the only one asking for your customer’s attention via SMS. So, you should increase the value of your message by personalizing it in the most possible way; for example, including the recipient’s name. A personalized text message will let your customers respond quickly and relate to their needs. Secret #5 Reliability: You have to make sure that you have chosen the most reliable Bulk SMS service provider. Your choices for unreliable service providers may result to message delays, no delivery reports, and sender ID issues, technical hassles, and unresponsive support team and so on. Secret #6 Groups Creation: A different message is set for different contact groups such as office members, vendors, customers, shareholders, and directors. The feature to create different groups will allow contacts and groups to be selected so that messages can be sent to all groups at a time, either from a list of contacts or to all the users within a particular group. Secret #7 Fast upload: Fast upload of data from various file formats is extremely important when sending multiple text messages. This ensures that messages are sent quickly, efficiently and at the same time. #Extra Tip: In your every SMS marketing campaign, you must have an opt-out to allow customers to stop receiving messages from you. For example, Type ‘STOP’ and send SMS to 35001. You should check if your service provider offers this function that will never let your marketing campaign down. But remember, it is only for outgoing SMS campaign, it is not necessary for transactional SMS. With these top seven secrets in mind, you will soon be ready to use the power of a bulk SMS software to implement your latest SMS marketing campaign. If you would like to try Bulk SMS right away, please sign up for a free trial – we would love to hear what you think!
The Christmas is in its full, and all the brands are trying their best to attract their customers. It’s definitely a time to get remembered and communicate in a better way. That’s the part when you should think about Bulk SMS. Are you looking for the simplest and fastest way to reach out to your customers? Let’s go through the steps on How to send bulk SMS for Christmas: Get started by clicking SIGN UP Fill in your ACTIVE EMAIL, NAME, PHONE NUMBER, PASSWORD, and MODULE. Our SMS experts will verify your account and inform you with an automated SMS, email and a phone call. You can directly commercialize your account or request with 10 free credits to test the platform. You will get a username and password in the mail. That you can use to sign up. You have to pay a certain amount for Panel and SMS credits. You can purchase it online using Khalti Digital Wallet or bank transfer. To pay in the BANK, use this details Account Name: Janaki Technology, Nepal Investment Bank Ltd. A/C No. 03201040251594, Branch: Tripureshwor, Kathmandu. An ONLINE TRANSFER or MOBILE MONEY TRANSFER is welcomed. After using any of the above recharge options, your account will be recharged or credited shortly. You can start sending your bulk SMS for Christmas in Nepal. Bulk SMS in Nepal: Sparrow SMS Choosing SMS communication can become a jackpot if you need a simple but effective Bulk SMS campaign. You can easily communicate your offers, discount, and greetings. Bulk SMS is the fastest way, mainly because on average such message is read within three minute and open rate hits nearly 98%. Our platform has a user-friendly web interface and easy-to-implement API. Creating an account will take up to 5 minutes and you can start sending SMS!
Bulk SMS services are the best channel for startup companies that need to be labeled with their marketing strategy to reach target audiences in a less period of time. Bulk SMS is the fastest method for conveying the relevant business information to the mass of the audience within a fraction of seconds and improve the user experiences. Subscribing to the best Bulk SMS Service Provider in Nepal, the startup Bulk SMS services are the best channel for startup companies that need to be labeled with their marketing strategy to reach target audiences in a less period of time. The company doesn’t only get benefited by the higher conversion rate and customer retention but will get the best platform to showcase their offers and services and assurance of the quality service delivery and great SMS support. Bulk SMS has proven to be the best marketing tool for startup companies for the creation of a multi-channel strategy for engaging targeted audiences. Sparrow SMS is the leading Bulk SMS service provider that offer robust features with redundant servers to stand out the competitive market at an affordable price. It is a cost-effective, reliable, user-friendly and extremely flexible platform to cater services for all business scales and types to reach targeted customers instantly. There are two types of Bulk SMS services: Transactional SMS Promotional SMS Transaction SMS:- are used for sending automated messages regarding customer’s account status, ticket confirmation alerts, purchase confirmation alerts, student progress information to their parents, appointment status, bank account status, O.T.P’s and so on through any software or application. Transactional SMS Features Alphabetic Sender ID. 24×7 delivery REST API Real Time SMS Notifications Manage Multiple Campaigns Log Report Same SMS Rate Throughout the Network Promotional SMS: – can be used for Product marketing, Offers, Brand Promotion, and general awareness. Promotional SMS Features: Used for promotion, marketing or advertising purpose. Contact Manager Campaign Manager Unicode SMS Delivery Reports Message Schedule Let us emphasize in detail of how Sparrow SMS’s Bulk SMS Platform can benefit the Startups in the very best way: Direct marketing channel SMS Marketing is the most reliable and affordable marketing channel with high conversion and response rates. Sparrow SMS’s Bulk SMS service is extremely flexible in conveying promotional and transactional messages to customers with 24*7 support and 96% delivery accuracy. REST Based API with in-built redundancy Sparrow SMS’s API Gateway is easy and simple to integrate with an existing application or software. We provide powerful API with redundant servers to send automated SMS instantly. Our Bulk SMS gateway enhances high voluminous SMS deliverability. Increase customer engagement and conversions Businesses can easily retain their customers and maintain good relation for the long run. This will directly help to reach customers with relevant updates and transactional replicates instantly. As you will communicate with the prospective client base, it maintains a trust bonded relationship outlining a distinctive brand image. Simple, User-friendly and cost-effective medium: Our User-friendly Interface allows sending a handful of messages to a targeted group or bulk SMS instantly. It enables an organization to grasp customers with quick updates in just seconds at an affordable price. Delivery Reports: You can extract Reports and Analytics in real time. It helps to track delivery status of every SMS sent. This analytics can help startup companies to improvise the existing marketing campaign comprehending ROI. Bulk SMS is the most reliable and effective marketing strategy for Startups to quickly pitch promotional and transactional information to large clientele with just a single click. Associate with Sparrow SMS for sending quality and quantity SMS quickly.