Sparrow SMS offer bulk SMS services in Nepal where managers can enjoy multiple users features providing different role and credibility to the users. Mostly in business houses, where they have a single account but multiple people to use the same account, it is an unwanted issue to share the same login details with one another. Also, in case of login details are leaked to outsiders, there would be a threat of spamming and losing company goodwill. Observing such kinds of issues, the Sparrow SMS system has come up with a solution which is called “User Management”. User Management is one of the new features of the Sparrow SMS system which allows the owner of the account or the account holder to create multiple users with different email addresses who get access to our services from the same account. With this feature, a single account can be accessed by five different users with their own username and password so that one user does not have to share her or his login details with other users. It helps to maintain privacy and avoids the chances of spamming as well. In addition to this feature, two different kinds of roles are provided under user management to make the work easier and maintain control. The two roles are ‘admin’ and ‘staff’. The role of an admin allows overlooking all the activities that are being done on the account. The admin can send SMS, check the credits, view the delivery reports, and also, add new users to the account. On the other hand, staff can only look over the activities like checking the delivery reports, credits. Staff cannot send SMS or add another user.
It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.
It’s obvious that sending Bulk SMS in Nepal had been the major promotion/marketing tool till now. But you don’t want to irritate your customers sending them random promotional messages once in a while. Sending SMS to your clients should be managed in a balanced way. Your customers may lose interest if you don’t interact enough with them. And, if you overdo it, they will get irritated and finally unsubscribe. Along with balancing overdoing and underdoing SMS campaigns, you should also send your messages in the right way. Here are a few tips to explain how you can get the right balance with bulk SMS marketing in Nepal. Get customers’ consent before communicating While creating a Bulk SMS campaign, you should make sure that you have clear, legitimate customer lists that are only colonized once customers consent to be contacted. Once you’ve asked for their consent, customers will expect to receive messages, so try to send your first message to them sooner rather while your brand is fresh in the minds of customers. That might be sending Welcome/ Thank You SMS message. It’s also important to update messaging lists constantly in accordance with customers subscribing or unsubscribing, as well as noting any numbers from which messages are bouncing. Know what customers want and when they want it Every message should add value to your customers. It might be in the form of a discount, special offer, tip or notice of an impending sale. Customers will only look forward to receiving a message in the future if your message can add some value successfully. Ensure that your messages are targeted properly. There’s no point in sending an SMS to someone who is unreachable and is out from your niches. Find out the best time that provokes a higher engagement rate so that your message response rate is higher and visible. Establish key metrics and let those decide message frequency There are several important metrics that can be used to determine the ideal frequency for messaging customers, based on their level of engagement. The first thing you can do is, examine your open rates to see if you notice any visible trends such as the timing or subject line of messages. Similarly, look at unsubscribe rates for any notable trends among former customers who opted out of messages. Calculate click-through rates on messages that include a call to action such as ‘buy now’ or ‘enter here’. If a common call to action consistently brings about a high click-through rate, let that dictate message frequency and content. Regular good messaging is better than sporadic perfect messaging It’s better to get content out there regularly than to keep holding out for the perfect message. If you are delaying crafting message content, you are missing the opportunities to send messages regularly and increase customer engagement. You can use previous message content that might work. The best way is to save some catchy SMS templates and send them accordingly. This will help you towards scripting a more perfect message without compromising on message frequency. Sparrow SMS is the leading Bulk SMS service provider in Nepal serving 8 years of excellence for more than 5000+ clients. We provide reliable and promising bulk SMS and SMS API services with a 24*7 support team ready to help you anytime. Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08.
In the past few decades, we can see the dramatic changes in how the retail game is played. As retail business always comes down to the customer experience, it requires unique marketing efforts and excellent customer service. Yes, the retail business solely depends on what the customer might look but where they are or when they are looking has become one of retail’s biggest challenges. Likewise, with the toughest competition, there still remains a battle for customers’ loyalty. So, its urgency to turn the threat posed by new channels and technology into an opportunity to improve customer loyalty and satisfaction. The solution is SMS!! Yes, SMS, Reason why? Text SMS allows for personalized and direct engagement with interested customers directly to their mobile phone. As retail business is not just about the goods and services you offer but the better experience for your retail success. Let’s have a look at the top four ways to use automated SMS for retail marketing and sales: Confirmation of an order What happens once you place an order is as important as making the sale in the first place. Integrating SMS service with your order handling system, you can keep your customers in the loop regarding the delivery time and other details. A thank you and confirmation of their order puts the customers’ mind at ease immediately and also starts off the customer relationship on the right foot. Delivery notifications Your customers are desperately waiting for the delivery of their ordered product. So, keeping your customers updated with when they can expect their delivery or even notify the late deliveries via SMS can help them to maintain their patience peacefully. Stock updates Unavailability of the stock is annoying for both customers and business. With SMS, the retail store can send automated SMS to its customers when it is in stock. The best way is to send text SMS with a link so they can purchase it quickly and easily. Renewals or reminders Some retail businesses might have weekly, monthly or yearly subscription models into their business. Such businesses require automated SMS reminders to communicate info about their account. There are many ways that SMS can help retailers and their business, if you want to talk through how texting would work for your business, or even see a demo of how Text Request works, just checkout our Demo page. If you have any other questions, you can always contact us at 9802005007/08.