With the rapid increase in smartphone penetration in the country crossing 50 percent mark, mobile marketing is being the new trend for any small and big businesses.
Knowing this fact you would like to use SMS marketing to grow your business but you must make sure that your customers don’t feel annoyed.
Bulk SMS marketing can be great when used correctly as it’s obvious that your customers will roll their eyes and turn the phone over to view the notification.
Read here to learn how to use bulk SMS marketing without bothering your customers.
Get customer permission
Customer’s phone number is delicate information. You have to ask your customers to use their contact number for any business purpose.
If you don’t get expressed consent from your customers, you’ll be facing some horrible legal issues. Mobile Marketing Association makes sure that customers’ rights aren’t infringed on by mobile marketers. This also comprises selling off their phone numbers to other marketing companies.
So, it’s great to ask permission and prevent potential legal trouble. Be sure to add customers to a permission list, like what you may have for your email marketing.
Keep your messages brief
Customers will already be distrustful when they receive a message from an unregistered number. Be sure that you’re not adding fuel to the fire by with long and confusing message.
It’s needy to keep your message short. As time is a valuable thing, bulk SMS marketing messages need to be kept to only what’s necessary.
You should make your message more personalized and not more than two sentences, explaining why you’re texting or what you’re offering.
You can get more tips to BULK SMS MARKETING here.
Timing is everything
When you message your customers is far more important than what you message them.
A good rule of thumb is to keep your texting to business hours. It is found that customers aren’t likely to respond during the morning, as they’re commuting to work. Nor are they likely to respond in the evening, as they’re already burnt out from a hard day of work.
In order to avoid annoying your customers, try and keep your messages to the early or midafternoon. Think about when you’re most accessible to marketing and consider how you can implement that into your bulk SMS marketing schedule.
Have a reason for contacting customers
On average, text messages are opened within 3 minutes of reception. That means that you’ve really got to capture your audience.
With this high response rate of 98%, you can get their attention quickly. So, make sure you’re texting them to offer something or something that value them.
It’s important that your bulk SMS marketing should always offer the customer something.
Give customers the option to opt out
If you just aren’t driving your customers with your SMS marketing, you might be missing something very important.
You should give your customers the option to opt out of your bulk SMS marketing. Letting your customer choose to opt out shows that you respect their time and privacy.
By letting your customers opt out, you’re just creating room for your next customers!
At the End,
Now that you clear about how to use SMS marketing without disturbing your customers, it’s time to get texting! Our experts know the ins-and-outs of bulk SMS marketing.
Sign up today for 10 free messages to see for yourself!