Top 7 tips to optimize Bulk SMS Marketing Campaign

A bulk SMS marketing campaign is all about the words; you will not deal with photos, videos or clever graphics, just words. Therefore, you have to take the time to look for the right words to engage the recipient and drive them to do an action.

With a whopping open rate of 98%, Bulk SMS marketing has proven to become one of the dominant means for any businesses to stay connected with your customers. It is the most effective way to widen the reach of their business meeting organizational goals.

At Sparrow SMS, we are dedicated to helping you get the most from your SMS marketing activity. We help businesses use SMS marketing effectively to achieve goals. Also, we advise on the best practices to maximize the potential of your mobile marketing campaigns.

Take a look below at our top tips to increase the performance of your next SMS marketing campaign:

1. Build a Reliable Marketing List

For the success of any marketing campaign, you must come close to your target customer. The right message should be sent to the right audience. So think carefully when you send your message, as it’s likely that each of messages will need to be tailored to your target audience.

To know whom to reach out, you should make a contact list. This list will include your past and present customers. Paying attention to a customer’s purchase history is a great way to target individuals effectively. Sign up campaigns can be a fantastic way to find potential customers. This information can entice them into joining your list.

2. Time your Message

You should take extra care with the timing of your messages. Timing improves the chance your customer will read your message. For example, a cafe may choose to send their message their message just before lunchtime, when people are beginning to discuss their plans. While Mondays can be the bad day to send out bulk SMS as people are often busy after their weekend.

You also want to make sure that you are giving your customers sufficient time to act on a message. Consider writing a message in advance and sending it later. You don’t want to overwhelm your customers with texts, you also don’t want to neglect them. Create a specific schedule and stick to it. Correct timing improves the chance that customers read and appreciate the message. The best play to define best results, you can segment your marketing list into different groups and then test the success of the campaign across various timings.

3. Encourage your Customer to act fast

Look for something that will engage your customer right on and compel them to read the rest of the message. These should be a simple word or phase with SMS ideas like contests, promoting a giveaway, and offering an exclusive deal. This can be a simple word or phrase. You can use capital letters for your headline to give it the highest impact possible. Your attention grabber can read the offer, news, big discount, or member deal that will encourage the subscriber to sign up or act faster.

People complain when SMS target the wrong customer and offer little value. Each SMS should be worth your customer’s time. SMS shouldn’t waste a customer’s time by providing offers that don’t worth it. A playful SMS runs the risk of annoying customers forcing them to opt out.

4. Introduce Call to Action

The call to action is an important part of your SMS message. It tells the recipient what you want them to do, like if you want them that may include call you, buying a product, signing up to a newsletter, send your email or visit your website. The key to a good call to action is to make word simple, direct and clear request for an immediate response. Call to actions should be brief and provide instructions for what the customer should do. The easier you make the call to action, the more likely they’ll follow through.

Make sure to include a phone number or website link at the end of your message.  It is the only way to see if your SMS are offering value as you can track your call to action easily. If people are responding to your CTA, it means your bulk SMS marketing campaign is working. However, if many people opt out, your campaign needs some improvement.

5. Use of Best Content

What is contained in the SMS messages you send out is very important. Longer and irrelevant content are not entertained. Your message should be precise, clear and to the point. Essentially, what you want to gain from a text message is a response, so give them something to respond on.

Offers are a particularly good way of attracting a reader’s attention. A great way to make the most of this is to send out a message clearly explaining what the offer is, perhaps with a discount code included to make the offer seem exclusive to that customer. You can also include deadline stating when the offer will end. This will create some urgency resulting in the receivers to react instantly. If they don’t feel like they need to react straight away, they’ll forget about the message.

6. Find the right frequency

Should you send your SMS campaigns daily, weekly or monthly?

Customers probably don’t want a daily text message from your company. If you send messages too often, customers might get annoyed and choose to unsubscribe from the service. Still, if you leave it too long between messages, the customer might lose interest and will have forgotten why they subscribed in the first place. There’s no fixed frequency of messages- It needs to be tuned on the basis of your audience and the motive of your messages.

7. Track your Campaign & Optimize

All of this work is fairly pointless if you don’t check your statistics on a regular basis. Make sure you measure and monitor each campaign how effective your SMS marketing campaign has been so you can improve it next time.  You can try texting different offers, at various times of the day, days of the week or target different groups of customers to find which works best for you. Sparrow SMS provides the report of each campaign so you can check whether your message has been delivered or not or if any technical barrier had occurred.

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