Sparrow SMS is a Bulk SMS and VAS provider in Nepal. Sparrow SMS is trusted for sending out Bulk SMS to provide the greatest reach for customer communication with an easy-to-use messaging platform and reliable connectivity. Talking about the services it provides are: Bulk SMS: You can send bulk SMS in Nepal to your subscriber’s at a time with their easy-to-use bulk messaging platform. SMS API: You will be able to integrate SMS messaging with the existing business systems using their SMS API. Custom SMS Application: You can use their existing application to send SMS or they also build an application based on your requirements. Incoming SMS: You can also use Sparrow SMS for getting incoming SMS. Like you can use it for voting purposes or for result purposes. Here is why Sparrow SMS is a Powerful tool in 2021 In 2021 we can see that marketing is growing digitally. Different digital marketing tools are being used by marketers. SMS, social media, etc. are used for marketing products, offers, campaigns, etc by the businesses. Sparrow SMS being a Bulk SMS provider in Nepal can be a powerful tool in 2021 for advertisement. In the current scenario of Covid-19, marketing through SMS has become very popular. Many businesses are using SMS medium to send out messages about their products, services, etc. Bidh Lab is one of our clients. They are using our SMS service to send out covid reports to their customers. There are times when you forget or miss sending messages to customers. With Sparrow SMS you can solve this problem without any issue. You can schedule the message time and with the dashboard Sparrow SMS provides you, you can send it at the scheduled time. SMS has a 98% open rate, so you can be sure that your message is opened and read by your customers. Also as SMS don’t need an internet connection, your message reaches customers within 2-3 seconds. Read our other blog: How to Send Customized SMS to Customers without much Effort & Hassle. For more information visit us at Facebook, Twitter, LinkedIn, and Instagram.
We are living at the age of innovation and transformation. People like seeing interesting things that are hot and cool. The same is with marketing. People like seeing what the new transformations and communication techniques are that will bring the most benefits and improvement to the profit of their business. The marketing strategy that worked last year might not work this year for the same company. So, reviewing the marketing strategies with new trends is very important. Wanna know what are the new marketing trends for 2021? Here are the Top 5 Marketing Trends for 2021 that really work. Plan your strategies according to these trends. Content Marketing: Content Marketing is gaining popularity as more and more people are moving to the digital environment like social media platforms, text message marketing, and other marketing tools. The major advantage of this trend is that it can be used for any type of business. Every business requires content to communicate properly as every business is customer-centric. SMS Marketing: It is one of the best marketing trends used by many business enterprises to be an efficient and cost-effective tool. With the Bulk SMS Marketing, business targets their customers and audiences easily. It is considered very a very powerful marketing tool as everyone uses mobile phones in today’s era and two-way communication, which helps get customer feedback. Many businesses use SMS marketing to send messages about their products, offers, and campaigns to their customers. Sparrow SMS is the best bulk SMS service provider in Nepal. It has been providing its services for the last 11 years and has been holding onto Nepal’s best bulk SMS service provider since then. Email Marketing and Automation: This trend is very effective for B2C and B2B marketing where some organizations take advantage of AI automation techniques for business improvement to send e-mails using more personalization and rules-based automation. Big Data Analytics: Big data analytics is really important for you if your business requires more insight into customers and the market with predictive analytics. But it is also very costly as it requires more research, tools, skills and technology which can give such analytics. Many organizations do their research through this and then strategise their Bulk SMS marketing plan to achieve their goals. Improved Websites: This trend is a long term remaining trend as once a customer is interested in your products and services, s/he redirects to your website. If a business is running without a website, trust is not built with the customers. In today’s era, the website gives authenticity to the business. Text marketing is done to drive traffic to the website only. The development of technologies has made the market more competitive. Research of new trends and following these trends is really important for the growth of the business. But if you look you will see that Bulk SMS services can be used with any marketing strategy to get more results. If your a business organization in Nepal use Sparrow SMS for sending out your bulk SMS to your customers. Read The Do’s and Don’ts of effective Bulk SMS Marketing for your business to make your Bulk SMS more effective to grow your business. Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08. You can also mail us at marketing@janakitech.com.
Everyone is saying that Bulk SMS Marketing is amazing and has helped them increase their business tremendously. They tell you about its advantages, how easy it is to create campaigns and how much more profit you can earn by sending out personalized messages to your customers. But now you are filled with disappointment because you tried but failed. You’re thinking why it worked for everyone else but not for you? Perhaps the approach you’re using is not correct. Like other marketing tools, SMS Marketing also has some basic rules, which will negatively impact your business if not followed. It’s time for you to evaluate strategy then keep on trying the same thing. Here are the reasons why your Bulk SMS marketing campaign failed which could be easily avoided: Your Business is Different: Every business is different. Every business has different customers and different needs. The Bulk SMS Service approach for one company may not work for another. You will need to understand your business, customers and market. Understanding your business and customer is very important for designing the perfect Bulk SMS marketing strategy for your business. Creative SMS Marketing Content: Your content for Bulk SMS should be creative and you should be able to think like the audience you will be serving, instead of thinking like a business. Ask yourself what would you like to read as a subscriber, before starting content. You will need to create captivating headlines with brief and to the point content. Call-to-Action: With creative content, your Bulk SMS will also require the inclusion of a call-to-action link or button. The button should be for coupon redemption, customer support, refer a friend, and much more suitable for your business and Bulk SMS marketing strategy. Missing this may lead to failed marketing. Strategies of Bulk SMS Marketing Campaigns: Developing a perfect and specific strategy for each product and service of your business is very important to receive a good conversion from Bulk SMS marketing. Try using personalized SMS for an individual product and different customer groups to update them about new products, service, offers, etc. instead of using generic messages for all products. Avoid Spamming: This is a very essential aspect under Bulk SMS, spamming is bad and customers can easily be irritated. Following a proper timetable like once a week or 2-3 times a month, is more than sufficient. You should also not send the same SMS content repeatedly and stick to the plan you have made. In Nepal, Sparrow SMS is the best Bulk SMS service provider. They have been in business for 11 years and have understood these rules very well. Being the best Bulk SMS service provider, they help design concrete SMS with a unique and dynamic approach. Wanna know why to use Bulk SMS service for a marketing campaign? Read: 10 reasons to use Bulk SMS services for your marketing campaign For details, you can call/WhatsApp at 9802005007/08 or email us at marketing.sparrowsms@gmail.com For more updates and offers on Bulk SMS services in Nepal, follow us on Facebook, Twitter & Instagram.
It’s obvious that sending Bulk SMS in Nepal had been the major promotion/marketing tool till now. But you don’t want to irritate your customers sending them random promotional messages once in a while. Sending SMS to your clients should be managed in a balanced way. Your customers may lose interest if you don’t interact enough with them. And, if you overdo it, they will get irritated and finally unsubscribe. Along with balancing overdoing and underdoing SMS campaigns, you should also send your messages in the right way. Here are a few tips to explain how you can get the right balance with bulk SMS marketing in Nepal. Get customers’ consent before communicating While creating a Bulk SMS campaign, you should make sure that you have clear, legitimate customer lists that are only colonized once customers consent to be contacted. Once you’ve asked for their consent, customers will expect to receive messages, so try to send your first message to them sooner rather while your brand is fresh in the minds of customers. That might be sending Welcome/ Thank You SMS message. It’s also important to update messaging lists constantly in accordance with customers subscribing or unsubscribing, as well as noting any numbers from which messages are bouncing. Know what customers want and when they want it Every message should add value to your customers. It might be in the form of a discount, special offer, tip or notice of an impending sale. Customers will only look forward to receiving a message in the future if your message can add some value successfully. Ensure that your messages are targeted properly. There’s no point in sending an SMS to someone who is unreachable and is out from your niches. Find out the best time that provokes a higher engagement rate so that your message response rate is higher and visible. Establish key metrics and let those decide message frequency There are several important metrics that can be used to determine the ideal frequency for messaging customers, based on their level of engagement. The first thing you can do is, examine your open rates to see if you notice any visible trends such as the timing or subject line of messages. Similarly, look at unsubscribe rates for any notable trends among former customers who opted out of messages. Calculate click-through rates on messages that include a call to action such as ‘buy now’ or ‘enter here’. If a common call to action consistently brings about a high click-through rate, let that dictate message frequency and content. Regular good messaging is better than sporadic perfect messaging It’s better to get content out there regularly than to keep holding out for the perfect message. If you are delaying crafting message content, you are missing the opportunities to send messages regularly and increase customer engagement. You can use previous message content that might work. The best way is to save some catchy SMS templates and send them accordingly. This will help you towards scripting a more perfect message without compromising on message frequency. Sparrow SMS is the leading Bulk SMS service provider in Nepal serving 8 years of excellence for more than 5000+ clients. We provide reliable and promising bulk SMS and SMS API services with a 24*7 support team ready to help you anytime. Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08.