It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.
It’s obvious that sending Bulk SMS in Nepal had been the major promotion/marketing tool till now. But you don’t want to irritate your customers sending them random promotional messages once in a while. Sending SMS to your clients should be managed in a balanced way. Your customers may lose interest if you don’t interact enough with them. And, if you overdo it, they will get irritated and finally unsubscribe. Along with balancing overdoing and underdoing SMS campaigns, you should also send your messages in the right way. Here are a few tips to explain how you can get the right balance with bulk SMS marketing in Nepal. Get customers’ consent before communicating While creating a Bulk SMS campaign, you should make sure that you have clear, legitimate customer lists that are only colonized once customers consent to be contacted. Once you’ve asked for their consent, customers will expect to receive messages, so try to send your first message to them sooner rather while your brand is fresh in the minds of customers. That might be sending Welcome/ Thank You SMS message. It’s also important to update messaging lists constantly in accordance with customers subscribing or unsubscribing, as well as noting any numbers from which messages are bouncing. Know what customers want and when they want it Every message should add value to your customers. It might be in the form of a discount, special offer, tip or notice of an impending sale. Customers will only look forward to receiving a message in the future if your message can add some value successfully. Ensure that your messages are targeted properly. There’s no point in sending an SMS to someone who is unreachable and is out from your niches. Find out the best time that provokes a higher engagement rate so that your message response rate is higher and visible. Establish key metrics and let those decide message frequency There are several important metrics that can be used to determine the ideal frequency for messaging customers, based on their level of engagement. The first thing you can do is, examine your open rates to see if you notice any visible trends such as the timing or subject line of messages. Similarly, look at unsubscribe rates for any notable trends among former customers who opted out of messages. Calculate click-through rates on messages that include a call to action such as ‘buy now’ or ‘enter here’. If a common call to action consistently brings about a high click-through rate, let that dictate message frequency and content. Regular good messaging is better than sporadic perfect messaging It’s better to get content out there regularly than to keep holding out for the perfect message. If you are delaying crafting message content, you are missing the opportunities to send messages regularly and increase customer engagement. You can use previous message content that might work. The best way is to save some catchy SMS templates and send them accordingly. This will help you towards scripting a more perfect message without compromising on message frequency. Sparrow SMS is the leading Bulk SMS service provider in Nepal serving 8 years of excellence for more than 5000+ clients. We provide reliable and promising bulk SMS and SMS API services with a 24*7 support team ready to help you anytime. Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08.
SMS is ruling over all the top marketing tools nowadays. All because of its instant, simple and actionable. It’s effective for a business not only because people receive them in their personal device but they actually read them straight away. Setting SMS reminder for your clients helps them grab the discount, events or services that you want to offer. It fits for all sort of businesses like a retail store, medical institutes, hotels, restaurants and so on. SMS reminder has proven to be a fantastic way to remind customers for appointments or upcoming events and offers. This directly helps to convert more business and thus higher returns. Let’s figure out some bizarre tips to boost the power of your SMS reminders: Send it 24-48 hours in advance SMS is instant and people also read it as soon as they get it and act on it immediately. If you send SMS reminder before a week, your customer will have one single week to forget it. So, it’s best to send 1 or 2 days prior to the appointment or event. Sending SMS reminders just before the date will give you and your customer’s time to act upon it. Write straight to the point People get confused if you include misleading information in SMS reminders. SMS reminds should be simple and to the point. Including no more than DATE, TIME and LOCATION (Link to Google map) is necessary. Make sure you don’t go over 3 SMS to remind your customers. Brief but personal As mentioned in the previous point, SMS should be brief and short. You should create content without going overboard with the number of characters. The personal touch in SMS further helps your customer to engage with you and hence retains your customer. For example, Hi Manisha, Just a reminder your next appointment with Dr.Santosh Niraula, 5 Nov, at 3pm.For details call us on 9802005007. Call to Action Every time you should tell your customer to get back to you with a final answer either they want to join your event or not. This will raise the attendance rate dramatically. Including CTA in SMS like “confirm by clicking this link” or “to confirm call XXXX XXXX” work wonders. Sparrow SMS is providing Bulk SMS and SMS Gateway API services for more than a thousand clients yearly. You can send SMS reminder using bulk SMS or integrating automated SMS gateway to your booking application. If you are also thinking of such services, feel free to contact us at 9802005007/08.
No matter how streamlined your product or service is, your customers will always have some queries about it. You have to prioritize those queries on the basis of its seriousness. As SMS is one of the fastest ways to answer customer queries, most adults consider that valuing their time is the best way to provide a good customer experience. Customers don’t like talking on the phone- but they do like texting. They want immediate and personalized replies to their queries as they are busy in their own routine. Here are five ways to help your customer support team to simplify your supports and follow-ups with customers. #1 Instant Support Replies If you are selling some products that require some installation work, you can expect a lot of incoming questions. The queries might be on setups and installation hassles. SMS works as the best solution to sustain a convenient and fast conversation. So, as soon as you sell your product, make it clear that customers can text your business for customer support. Customer support via bulk SMS can make it likely that they’ll follow through your instructions—and enjoy your product to the fullest. #2 Reduce Dilemmas with Troubleshooting Customers get frustrated if they have difficulty getting your service or product to work as expected. They too don’t like to get involved in tedious phone conversations and multiple holds to figure out where their product is going wrong. So, in order to eliminate this long and painful troubleshooting processes, text-based customer support line give them the good surprise of their lives. Business texting lessens the troubleshooting trouble and makes it a more streamlined and great experience. #3 Soothe Conflict Resolution When a conflict occurs, a quick response is absolutely essential. You should quickly respond to your client as soon as your customer text in their issue. But remember, texting can be tricky when dealing with a disappointed customer. You should select smart and convincing content to settle the calmness. But then again never give them fake consolation, this will further create a serious issue. #4 Regulate Responses Whether your support SMS content is on troubleshooting, resolving conflicts or any cases, it’s important to convey your brand tone in your message content. Texting with certain style guidelines is important. But in case if your customer issue is unique, responses cannot be completely uniform. Still, you can make sure that most of the messages your team sends out are similar in tone by creating template messages for common responses to customers. SMS templates can be easily personalized and ensure your team’s initial responses fast and on-brand. #5 Simplify Final Follow-ups The job of support officer does not only limit to successfully resolving an issue and winning a customer’s goodwill but still, there is plenty of opportunities to let your customers know that he or she is a valued. After you have resolved the issue, you can schedule a message to be sent later after few days. You can ask whether the product is running smoothly after the issue or if your customer is satisfied with the conflict resolution. Every business wants to have a great customer support team providing faster and most convenient service to their customers. To make the process easy and successful, talk to us about setting text SMS for your business today.