Everyone is saying that Bulk SMS Marketing is amazing and has helped them increase their business tremendously. They tell you about its advantages, how easy it is to create campaigns and how much more profit you can earn by sending out personalized messages to your customers. But now you are filled with disappointment because you tried but failed. You’re thinking why it worked for everyone else but not for you? Perhaps the approach you’re using is not correct. Like other marketing tools, SMS Marketing also has some basic rules, which will negatively impact your business if not followed. It’s time for you to evaluate strategy then keep on trying the same thing. Here are the reasons why your Bulk SMS marketing campaign failed which could be easily avoided: Your Business is Different: Every business is different. Every business has different customers and different needs. The Bulk SMS Service approach for one company may not work for another. You will need to understand your business, customers and market. Understanding your business and customer is very important for designing the perfect Bulk SMS marketing strategy for your business. Creative SMS Marketing Content: Your content for Bulk SMS should be creative and you should be able to think like the audience you will be serving, instead of thinking like a business. Ask yourself what would you like to read as a subscriber, before starting content. You will need to create captivating headlines with brief and to the point content. Call-to-Action: With creative content, your Bulk SMS will also require the inclusion of a call-to-action link or button. The button should be for coupon redemption, customer support, refer a friend, and much more suitable for your business and Bulk SMS marketing strategy. Missing this may lead to failed marketing. Strategies of Bulk SMS Marketing Campaigns: Developing a perfect and specific strategy for each product and service of your business is very important to receive a good conversion from Bulk SMS marketing. Try using personalized SMS for an individual product and different customer groups to update them about new products, service, offers, etc. instead of using generic messages for all products. Avoid Spamming: This is a very essential aspect under Bulk SMS, spamming is bad and customers can easily be irritated. Following a proper timetable like once a week or 2-3 times a month, is more than sufficient. You should also not send the same SMS content repeatedly and stick to the plan you have made. In Nepal, Sparrow SMS is the best Bulk SMS service provider. They have been in business for 11 years and have understood these rules very well. Being the best Bulk SMS service provider, they help design concrete SMS with a unique and dynamic approach. Wanna know why to use Bulk SMS service for a marketing campaign? Read: 10 reasons to use Bulk SMS services for your marketing campaign For details, you can call/WhatsApp at 9802005007/08 or email us at marketing.sparrowsms@gmail.com For more updates and offers on Bulk SMS services in Nepal, follow us on Facebook, Twitter & Instagram.
As the competition in the market is getting stronger day by day and as brands look for effective ways to reach their customers, SMS is becoming an increasingly essential part of effective multi-channel marketing. Organizations mistake mobile marketing believing that it requires heavy investment in apps and does not allow for personalized, targeted communications and lacks strong analysis to support Return on Investment. But the reality is that access to mobile communications is far easier than perceived. Gaining access to mobile consumers both smartphone and non- smartphone can be as simple as sending a personalized, targeted text message. Two-way SMS messaging is a great way to boost sales and enhance customer loyalty. Mobile messaging provides the most effective direct marketing channel; with a read rate of 90% within 3 minutes’ delivery. A significant 45% of SMS campaigns generate a successful ROI. The five-digit shortcodes can have used to simplify response and build the database. Adding a shortcode helps to make the customers become familiar with a brand’s code and keyword and therefore are more likely to interact and respond. SMS can also function to enhance and support other popular mediums along with consumers, such as social media and email. For example, SMS can be sent to remind the customers to check the email sent by the company. SMS allows to track meaningful ROI, identify customers engaging via text message and monitor delivery rate. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Thus, it helps to minimize cost, improve ROI and also segment highly profitable customers.
It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.
Bulk SMS can increase your sales by up to 200% in just a couple of days during the festivals. The festive season is here offering a great opportunity to reconnect with your customers and clients. As the festive season gets underway, bulk SMS messaging can remain the best way to market your products and services and boost your sales volume. The customer has access to mobile phones 24/7 and 90% of text messages are read within three minutes of delivery. With this fact, SMS tends to be a more versatile communication tool than email, giving clients the ability to reach each customer instantly, alerting them of one’s Dashain & Tihar special offers and promotions with a proper call to action, which will drive large groups of traffic, within minutes. Dashain SMS Offer 2079!! Dashain SMS Offer is life at Sparrow SMS. Now with Sparrow SMS, you can get 3000 SMS at Rs 3000 only. Zero System Charge No expiry of SMS + Additional Bonus Offers The offer is valid till the 14th of Ashoj 2079 only. Terms & Conditions applicable. You can contact us at 9802005007/8, 9802005011 for claiming the Dashain Offer. Dashain & Tihar Bulk SMS Many popular industries like liquor, and automobiles, use bulk SMS for marketing their products or services during the festival season, especially during Dashain and Tihar. Let’s know more about how you can use Bulk SMS this festive season to boost your sales: Invite New Customers: One of the effective ways of showing interest and contributing to the high level of customer service is by sending welcome SMS to a new customer. Its good practice to let the new customer know that their details have been received and their interest in the company is appreciated right after they have signed up for a newsletter or opted into any marketing campaign. Discount Offers: Researchers have proved that 97% of text messages are opened within 3 minutes. 42% of shoppers say that the most important factor for festive shopping is sales and discount. So there is a great opportunity to inform your discount offers via SMS to your valued customers. Send Festival Greeting SMS: The festive season is the high time for sales as people want to go shopping, especially in Dashain and Tihar. So this can be the right time to send the festive greeting SMS bringing customers to your shop again. Include a CTA button to promote your online presence: Your customers simply text and click away from viewing your site. You can include links in SMS messages to encourage the customer to visit your website or take them to festive offers or new products wherever you want your customer to opt-in. Order confirmations and delivery updates: After the customer adds any of their favorite product to the cart, they become impatience to get their order. In this time, contacting customers with a text SMS letting them know about their order confirmations and delivery status can play a significant way to win their trust and increase own value of customer service. The list is endless!! Make your customers happy with amazing discounts and offers from this Dashain and Tihar. Your customers like to receive text messages from you. This festive season takes advantage of SMS marketing and engage your customer directly, at a personal level, and direct them straight to your business. Try our free demo with 10 credits! Or contact us today for the best festive deal.