Sparrow SMS is a Bulk SMS and VAS provider in Nepal. Sparrow SMS is trusted for sending out Bulk SMS to provide the greatest reach for customer communication with an easy-to-use messaging platform and reliable connectivity. Talking about the services it provides are: Bulk SMS: You can send bulk SMS in Nepal to your subscriber’s at a time with their easy-to-use bulk messaging platform. SMS API: You will be able to integrate SMS messaging with the existing business systems using their SMS API. Custom SMS Application: You can use their existing application to send SMS or they also build an application based on your requirements. Incoming SMS: You can also use Sparrow SMS for getting incoming SMS. Like you can use it for voting purposes or for result purposes. Here is why Sparrow SMS is a Powerful tool in 2021 In 2021 we can see that marketing is growing digitally. Different digital marketing tools are being used by marketers. SMS, social media, etc. are used for marketing products, offers, campaigns, etc by the businesses. Sparrow SMS being a Bulk SMS provider in Nepal can be a powerful tool in 2021 for advertisement. In the current scenario of Covid-19, marketing through SMS has become very popular. Many businesses are using SMS medium to send out messages about their products, services, etc. Bidh Lab is one of our clients. They are using our SMS service to send out covid reports to their customers. There are times when you forget or miss sending messages to customers. With Sparrow SMS you can solve this problem without any issue. You can schedule the message time and with the dashboard Sparrow SMS provides you, you can send it at the scheduled time. SMS has a 98% open rate, so you can be sure that your message is opened and read by your customers. Also as SMS don’t need an internet connection, your message reaches customers within 2-3 seconds. Read our other blog: How to Send Customized SMS to Customers without much Effort & Hassle. For more information visit us at Facebook, Twitter, LinkedIn, and Instagram.
SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers. Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand. Conversion Rates: There is an average of 45% conversion rate. How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers. Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are: Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels: Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs. SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message. Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing. SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging. Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in
We are living at the age of innovation and transformation. People like seeing interesting things that are hot and cool. The same is with marketing. People like seeing what the new transformations and communication techniques are that will bring the most benefits and improvement to the profit of their business. The marketing strategy that worked last year might not work this year for the same company. So, reviewing the marketing strategies with new trends is very important. Wanna know what are the new marketing trends for 2021? Here are the Top 5 Marketing Trends for 2021 that really work. Plan your strategies according to these trends. Content Marketing: Content Marketing is gaining popularity as more and more people are moving to the digital environment like social media platforms, text message marketing, and other marketing tools. The major advantage of this trend is that it can be used for any type of business. Every business requires content to communicate properly as every business is customer-centric. SMS Marketing: It is one of the best marketing trends used by many business enterprises to be an efficient and cost-effective tool. With the Bulk SMS Marketing, business targets their customers and audiences easily. It is considered very a very powerful marketing tool as everyone uses mobile phones in today’s era and two-way communication, which helps get customer feedback. Many businesses use SMS marketing to send messages about their products, offers, and campaigns to their customers. Sparrow SMS is the best bulk SMS service provider in Nepal. It has been providing its services for the last 11 years and has been holding onto Nepal’s best bulk SMS service provider since then. Email Marketing and Automation: This trend is very effective for B2C and B2B marketing where some organizations take advantage of AI automation techniques for business improvement to send e-mails using more personalization and rules-based automation. Big Data Analytics: Big data analytics is really important for you if your business requires more insight into customers and the market with predictive analytics. But it is also very costly as it requires more research, tools, skills and technology which can give such analytics. Many organizations do their research through this and then strategise their Bulk SMS marketing plan to achieve their goals. Improved Websites: This trend is a long term remaining trend as once a customer is interested in your products and services, s/he redirects to your website. If a business is running without a website, trust is not built with the customers. In today’s era, the website gives authenticity to the business. Text marketing is done to drive traffic to the website only. The development of technologies has made the market more competitive. Research of new trends and following these trends is really important for the growth of the business. But if you look you will see that Bulk SMS services can be used with any marketing strategy to get more results. If your a business organization in Nepal use Sparrow SMS for sending out your bulk SMS to your customers. Read The Do’s and Don’ts of effective Bulk SMS Marketing for your business to make your Bulk SMS more effective to grow your business. Enjoy the easiest way to promote your products now. Talk to our SMS Experts, Call/WhatsApp: 9802005007/08. You can also mail us at marketing@janakitech.com.
Everyone is saying that Bulk SMS Marketing is amazing and has helped them increase their business tremendously. They tell you about its advantages, how easy it is to create campaigns and how much more profit you can earn by sending out personalized messages to your customers. But now you are filled with disappointment because you tried but failed. You’re thinking why it worked for everyone else but not for you? Perhaps the approach you’re using is not correct. Like other marketing tools, SMS Marketing also has some basic rules, which will negatively impact your business if not followed. It’s time for you to evaluate strategy then keep on trying the same thing. Here are the reasons why your Bulk SMS marketing campaign failed which could be easily avoided: Your Business is Different: Every business is different. Every business has different customers and different needs. The Bulk SMS Service approach for one company may not work for another. You will need to understand your business, customers and market. Understanding your business and customer is very important for designing the perfect Bulk SMS marketing strategy for your business. Creative SMS Marketing Content: Your content for Bulk SMS should be creative and you should be able to think like the audience you will be serving, instead of thinking like a business. Ask yourself what would you like to read as a subscriber, before starting content. You will need to create captivating headlines with brief and to the point content. Call-to-Action: With creative content, your Bulk SMS will also require the inclusion of a call-to-action link or button. The button should be for coupon redemption, customer support, refer a friend, and much more suitable for your business and Bulk SMS marketing strategy. Missing this may lead to failed marketing. Strategies of Bulk SMS Marketing Campaigns: Developing a perfect and specific strategy for each product and service of your business is very important to receive a good conversion from Bulk SMS marketing. Try using personalized SMS for an individual product and different customer groups to update them about new products, service, offers, etc. instead of using generic messages for all products. Avoid Spamming: This is a very essential aspect under Bulk SMS, spamming is bad and customers can easily be irritated. Following a proper timetable like once a week or 2-3 times a month, is more than sufficient. You should also not send the same SMS content repeatedly and stick to the plan you have made. In Nepal, Sparrow SMS is the best Bulk SMS service provider. They have been in business for 11 years and have understood these rules very well. Being the best Bulk SMS service provider, they help design concrete SMS with a unique and dynamic approach. Wanna know why to use Bulk SMS service for a marketing campaign? Read: 10 reasons to use Bulk SMS services for your marketing campaign For details, you can call/WhatsApp at 9802005007/08 or email us at marketing.sparrowsms@gmail.com For more updates and offers on Bulk SMS services in Nepal, follow us on Facebook, Twitter & Instagram.