With the rapid increase in smartphone penetration in the country crossing 50 percent mark, mobile marketing is being the new trend for any small and big businesses. Great Right! Knowing this fact you would like to use SMS marketing to grow your business but you must make sure that your customers don’t feel annoyed. Bulk SMS marketing can be great when used correctly as it’s obvious that your customers will roll their eyes and turn the phone over to view the notification. Read here to learn how to use bulk SMS marketing without bothering your customers. Get customer permission Customer’s phone number is delicate information. You have to ask your customers to use their contact number for any business purpose. If you don’t get expressed consent from your customers, you’ll be facing some horrible legal issues. Mobile Marketing Association makes sure that customers’ rights aren’t infringed on by mobile marketers. This also comprises selling off their phone numbers to other marketing companies. So, it’s great to ask permission and prevent potential legal trouble. Be sure to add customers to a permission list, like what you may have for your email marketing. Keep your messages brief Customers will already be distrustful when they receive a message from an unregistered number. Be sure that you’re not adding fuel to the fire by with long and confusing message. It’s needy to keep your message short. As time is a valuable thing, bulk SMS marketing messages need to be kept to only what’s necessary. You should make your message more personalized and not more than two sentences, explaining why you’re texting or what you’re offering. You can get more tips to BULK SMS MARKETING here. Timing is everything When you message your customers is far more important than what you message them. A good rule of thumb is to keep your texting to business hours. It is found that customers aren’t likely to respond during the morning, as they’re commuting to work. Nor are they likely to respond in the evening, as they’re already burnt out from a hard day of work. In order to avoid annoying your customers, try and keep your messages to the early or midafternoon. Think about when you’re most accessible to marketing and consider how you can implement that into your bulk SMS marketing schedule. Have a reason for contacting customers On average, text messages are opened within 3 minutes of reception. That means that you’ve really got to capture your audience. With this high response rate of 98%, you can get their attention quickly. So, make sure you’re texting them to offer something or something that value them. It’s important that your bulk SMS marketing should always offer the customer something. Give customers the option to opt out If you just aren’t driving your customers with your SMS marketing, you might be missing something very important. You should give your customers the option to opt out of your bulk SMS marketing. Letting your customer choose to opt out shows that you respect their time and privacy. By letting your customers opt out, you’re just creating room for your next customers! At the End, Now that you clear about how to use SMS marketing without disturbing your customers, it’s time to get texting! Our experts know the ins-and-outs of bulk SMS marketing. Sign up today for 10 free messages to see for yourself!
The main purpose of Bulk SMS Marketing is to help your businesses to market your products and nurture customer relationships with the people who love your brand. The next ruling factor is that SMS messaging is fast and secure with a higher open rate of 90%. You can know the benefits of Bulk SMS Marketing here. Now that you know why bulk SMS is the important marketing tactics for high conversion and sales volume, you can follow some key rules to get the most effective return for you and your customers. Sending SMS incorrectly can harm your business! That’s why today, we’re detailing the do’s and don’ts of effective Bulk SMS Marketing. Do’s 1. Include a Call-to-action SMS messages are short with just 160 characters long that cause marketers to place less emphasis on the call to action. This is a big mistake. The marketer can take the benefit of a high open rate of SMS with a clear and concise call to action. You’re actually telling customers what to do after they read your SMS marketing message. Additionally, it is beneficial to include a text call to action on your other marketing channels to boost their efficacy, as well as increase your mobile subscribers. 2. Timing is important SMS is very personal. It lands directly into customer’s hand so you must take care of the times of day when it is appropriate to send your marketing messages. When sending SMS messages to your customers or potential clients, schedule your SMS messages to be sent at appropriate times during the day. We recommend sending between 11 a.m. and 2:30 p.m. to get maximum attention from your customers. 3. Relevancy The irrelevant text messages are only the waste of time and money. If it can’t deliver relevant offers and add value to your customers, it doesn’t worth it. You should know about your customers and what it is they really want from your brand. For example, you can send discount offers to your customers before Dashain as they are willing to buy new clothes and accessories. 4. Identify your brand in the message Sender Id is the brand that let your customers know whom they are receiving a text message from. So it’s an opportunity for you to showcase your brand to your customers. This will not only help in showcasing your business but deduct the chance of ignorance of getting a message from unrecognized short code numbers. Don’ts 1. Don’t just try to sell – ALWAYS It’s obvious that you want to sell more products and services to your customers but you must have some boundaries. The consumer market is over-saturated with marketing messages. You should keep this in mind when planning your SMS marketing campaign. Remember to take a more personal and human approach when communicating with your audience to retain a healthy and long-term relationship. 2. Don’t bombard your customers Timing is key, but the frequency is also equally important. Sending messages just to say you’re sending something doesn’t create any value here. If you don’t have anything useful to say or offer, simply stay silent. Your customers must get value and a real-time benefit from your SMS marketing messaging. Otherwise, you’ll just annoy people and eventually start losing subscribers. Remember, less is more. 3. Avoid text slang and abbreviations Although it’s just 160 character message, it’s not a good idea to use abbreviations to provide lots of information at the same time. It is risky as everyone won’t understand texting abbreviations and slang. You might confuse your customers while thinking about taking advantage of limited space in a more rational way. Furthermore, unprofessional language can harm the perception of your brand. Communicate clearly with your target audience in all messages. We hope the above do’s and don’ts are helpful. They are common sense approaches to using a powerful marketing technique which is used by millions of businesses worldwide as part of their marketing mix. And in our opinion the best part.
Everyone business owner is busy with managing their investments and operation of own business world. All these time-poor business owners like you are frustrated with the tough and hectic tasks in the business: Marketing. Relax! We have the simplest solution just for you. Sparrow SMS provide the best bulk SMS marketing services in Nepal that can help your marketing scale in minutes per week. How can you do this? The first thing you will need is an opt-in database building strategy. This will help you build a list of customers who opt-in to receive periodic bulk SMS marketing messages from your company. You can create your database asking your customers at your point of sale asking them to sign up from your website. The more customers you get on your opt-in database, the more powerful and successful your bulk SMS marketing campaigns will be. As your list builds, you can begin to send out offers to your customers. It only takes a minute to create and deliver your marketing campaign to your customers. The messages hit the mobiles of your customers in seconds. But make sure the offers are relevant and provide value. Also, you will note the success of your first campaigns and there is a temptation to increase the frequency of your bulk SMS campaigns. Resist this temptation as customers will begin to feel bombarded and may opt-out of receiving further communications from you. We recommend one good offer per month sent between 11:30 a.m. and 2 p.m. is optimal. We have loads of experience in building lists and will help with this. Totally free, all part of the service. Some statistics on bulk SMS Marketing Text messages are delivered in seconds Branded with your company name 98% are read Response rates far outstrip any other form of marketing About Sparrow SMS Sparrow SMS has been in the SMS marketing industry for almost 8 years and serves all the booming industries in Nepal. We can provide you the best bulk SMS marketing service to increase your sales lead and reach the maximum number of targeted customers. Our bulk SMS service will also help you retain the long-term relationship with your clients. Let’s explore the system! Get a free demo with 10 SMS credits. Thank you for your time, we hope you found this blog helpful. We are available at any time on email, phone or web chat if you wish to try using bulk SMS as part of your marketing mix.