Birthdays come once a year and some of you probably do not like to celebrate it but it always feels good when someone remembers your birthday and surprises you with an unexpected wish. In day to day businesses as well, customers feel happy when their birthdates are remembered. After all, the main motive of any business is to keep their customers happy, and that can be done by providing value to them by making them feel special. And of course, happy customers mean loyal customers. Sparrow SMS provides bulk SMS API Gateway that can help to maintain a good customer relationship by providing this amazing feature to schedule and automate the messages to send them on the intended dates. Along with the birth dates, one can also schedule other important dates like wedding anniversary, child’s birthday, annual subscription and so on. Having stated all these things, it is now evident that this cannot only be used for marketing purposes but also an operating purpose. For example, car dealers can schedule the date of vehicle servicing for their customers so that their customers do not miss the servicing date. This can help the car dealers to add value to their customers and show care for them. If you also want to make your customers feel cared for and add more value to your brand and product, start sending SMS to your customers. For details, you can call/WhatsApp at 9802005007/08 or email us at marketing@janakitech.com.
As the competition in the market is getting stronger day by day and as brands look for effective ways to reach their customers, SMS is becoming an increasingly essential part of effective multi-channel marketing. Organizations mistake mobile marketing believing that it requires heavy investment in apps and does not allow for personalized, targeted communications and lacks strong analysis to support Return on Investment. But the reality is that access to mobile communications is far easier than perceived. Gaining access to mobile consumers both smartphone and non- smartphone can be as simple as sending a personalized, targeted text message. Two-way SMS messaging is a great way to boost sales and enhance customer loyalty. Mobile messaging provides the most effective direct marketing channel; with a read rate of 90% within 3 minutes’ delivery. A significant 45% of SMS campaigns generate a successful ROI. The five-digit shortcodes can have used to simplify response and build the database. Adding a shortcode helps to make the customers become familiar with a brand’s code and keyword and therefore are more likely to interact and respond. SMS can also function to enhance and support other popular mediums along with consumers, such as social media and email. For example, SMS can be sent to remind the customers to check the email sent by the company. SMS allows to track meaningful ROI, identify customers engaging via text message and monitor delivery rate. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Thus, it helps to minimize cost, improve ROI and also segment highly profitable customers.
SMS is considered to be a personalized marketing tool. However, the same messages sent in mass fail to trigger the impact on the receivers’ end i.e. same message received by thousands of recipients. Now, with Dynamic SMS, one can cheer up their customers by sending customized SMS. Sparrow SMS has the feature, ‘Dynamic SMS’, to customize messages with unique information contents while sending them in mass at once. Dynamic SMS has taken modern marketing to a higher level which guarantees a higher satisfaction rate. Mass SMS created with our newly built tool is definitely bound to bring higher returns to any organization. Using Dynamic SMS, however, does not require specialization in computers. With just a few basic excel tricks, one is able to compose a valued message which will work for building customer relationship. For instance, an SMS with one’s name addressed on it draws more attention rather than a message without one’s identity being acknowledged which creates lesser value to the customers. Dynamic SMS helps to prioritize customers making them feel special which creates a significant impact on customer valuation. This is what a general SMS marketing fails to do. Therefore, Sparrow SMS worked to develop a new tool named Dynamic SMS, which specializes in customizing messages at once with very little time.
Sparrow SMS offer bulk SMS services in Nepal where managers can enjoy multiple users features providing different role and credibility to the users. Mostly in business houses, where they have a single account but multiple people to use the same account, it is an unwanted issue to share the same login details with one another. Also, in case of login details are leaked to outsiders, there would be a threat of spamming and losing company goodwill. Observing such kinds of issues, the Sparrow SMS system has come up with a solution which is called “User Management”. User Management is one of the new features of the Sparrow SMS system which allows the owner of the account or the account holder to create multiple users with different email addresses who get access to our services from the same account. With this feature, a single account can be accessed by five different users with their own username and password so that one user does not have to share her or his login details with other users. It helps to maintain privacy and avoids the chances of spamming as well. In addition to this feature, two different kinds of roles are provided under user management to make the work easier and maintain control. The two roles are ‘admin’ and ‘staff’. The role of an admin allows overlooking all the activities that are being done on the account. The admin can send SMS, check the credits, view the delivery reports, and also, add new users to the account. On the other hand, staff can only look over the activities like checking the delivery reports, credits. Staff cannot send SMS or add another user.