The main purpose of Bulk SMS Marketing is to help your businesses to market your products and nurture customer relationships with the people who love your brand. The next ruling factor is that SMS messaging is fast and secure with a higher open rate of 90%. You can know the benefits of Bulk SMS Marketing here. Now that you know why bulk SMS is the important marketing tactics for high conversion and sales volume, you can follow some key rules to get the most effective return for you and your customers. Sending SMS incorrectly can harm your business! That’s why today, we’re detailing the do’s and don’ts of effective Bulk SMS Marketing. Do’s 1. Include a Call-to-action SMS messages are short with just 160 characters long that cause marketers to place less emphasis on the call to action. This is a big mistake. The marketer can take the benefit of a high open rate of SMS with a clear and concise call to action. You’re actually telling customers what to do after they read your SMS marketing message. Additionally, it is beneficial to include a text call to action on your other marketing channels to boost their efficacy, as well as increase your mobile subscribers. 2. Timing is important SMS is very personal. It lands directly into customer’s hand so you must take care of the times of day when it is appropriate to send your marketing messages. When sending SMS messages to your customers or potential clients, schedule your SMS messages to be sent at appropriate times during the day. We recommend sending between 11 a.m. and 2:30 p.m. to get maximum attention from your customers. 3. Relevancy The irrelevant text messages are only the waste of time and money. If it can’t deliver relevant offers and add value to your customers, it doesn’t worth it. You should know about your customers and what it is they really want from your brand. For example, you can send discount offers to your customers before Dashain as they are willing to buy new clothes and accessories. 4. Identify your brand in the message Sender Id is the brand that let your customers know whom they are receiving a text message from. So it’s an opportunity for you to showcase your brand to your customers. This will not only help in showcasing your business but deduct the chance of ignorance of getting a message from unrecognized short code numbers. Don’ts 1. Don’t just try to sell – ALWAYS It’s obvious that you want to sell more products and services to your customers but you must have some boundaries. The consumer market is over-saturated with marketing messages. You should keep this in mind when planning your SMS marketing campaign. Remember to take a more personal and human approach when communicating with your audience to retain a healthy and long-term relationship. 2. Don’t bombard your customers Timing is key, but the frequency is also equally important. Sending messages just to say you’re sending something doesn’t create any value here. If you don’t have anything useful to say or offer, simply stay silent. Your customers must get value and a real-time benefit from your SMS marketing messaging. Otherwise, you’ll just annoy people and eventually start losing subscribers. Remember, less is more. 3. Avoid text slang and abbreviations Although it’s just 160 character message, it’s not a good idea to use abbreviations to provide lots of information at the same time. It is risky as everyone won’t understand texting abbreviations and slang. You might confuse your customers while thinking about taking advantage of limited space in a more rational way. Furthermore, unprofessional language can harm the perception of your brand. Communicate clearly with your target audience in all messages. We hope the above do’s and don’ts are helpful. They are common sense approaches to using a powerful marketing technique which is used by millions of businesses worldwide as part of their marketing mix. And in our opinion the best part.
Everyone business owner is busy with managing their investments and operation of own business world. All these time-poor business owners like you are frustrated with the tough and hectic tasks in the business: Marketing. Relax! We have the simplest solution just for you. Sparrow SMS provide the best bulk SMS marketing services in Nepal that can help your marketing scale in minutes per week. How can you do this? The first thing you will need is an opt-in database building strategy. This will help you build a list of customers who opt-in to receive periodic bulk SMS marketing messages from your company. You can create your database asking your customers at your point of sale asking them to sign up from your website. The more customers you get on your opt-in database, the more powerful and successful your bulk SMS marketing campaigns will be. As your list builds, you can begin to send out offers to your customers. It only takes a minute to create and deliver your marketing campaign to your customers. The messages hit the mobiles of your customers in seconds. But make sure the offers are relevant and provide value. Also, you will note the success of your first campaigns and there is a temptation to increase the frequency of your bulk SMS campaigns. Resist this temptation as customers will begin to feel bombarded and may opt-out of receiving further communications from you. We recommend one good offer per month sent between 11:30 a.m. and 2 p.m. is optimal. We have loads of experience in building lists and will help with this. Totally free, all part of the service. Some statistics on bulk SMS Marketing Text messages are delivered in seconds Branded with your company name 98% are read Response rates far outstrip any other form of marketing About Sparrow SMS Sparrow SMS has been in the SMS marketing industry for almost 8 years and serves all the booming industries in Nepal. We can provide you the best bulk SMS marketing service to increase your sales lead and reach the maximum number of targeted customers. Our bulk SMS service will also help you retain the long-term relationship with your clients. Let’s explore the system! Get a free demo with 10 SMS credits. Thank you for your time, we hope you found this blog helpful. We are available at any time on email, phone or web chat if you wish to try using bulk SMS as part of your marketing mix.
Winter just passed away with its freezing blizzards. With the change in season, all the businesses are making their plans to serve this summer sun. Sparrow SMS is here to help you this summer in your SMS Marketing Campaign. We have prepared the list of powerful phrases to give you a helping hand that is guaranteed to get the right response. These phrases will help you use some creative, summer-themed language, no matter what your product or service is. Let’s explore them: 1. Sizzling We’ve used it already on our title so let’s start with this one. It’s the simple yet redolent phrase that can be used with for any business. For restaurants and bar, it instantly makes you think of heat, flames, and barbeques. This word combined with food immediately makes your mouth water and while you use this with the word ‘offer’ or ‘deal’, it instantly builds excitement. 2. Hot As a marketer, we all are familiar with the word ‘Hot’. It defines something trendy like hot topics. This summer you can talk about your latest offers available to your customers. Send them Bulk SMS suggesting them to check out your hot new range of products adding these words as; ‘Hot deals’ or ‘Hot new offers’. 3. Chill This popular five letter word ‘Chill’ immediately makes us think about the icy lemonade or something that’s cool. Chill literally refers to cooling off from the summer heat or the more meaning to relax. You might use this word to invite tourists to ‘come and chill’ in your lounge bar or to enjoy the ‘chill’ of an ice cold beer as they watch the football World Cup. 4. Summer Sun Summer Sun is another versatile phrase that can be applied to many different kinds of offers and promotions. This phase always gets a positive reaction. It works wonder if you own a clothing closet. You might try a message such as “Enjoy the summer sun in style with our all-new beach range”, while a riverside beach might run something such as “Make the most of the summer sun with 3 nights for just Rs.999” 5. Splash out This phrase calls a water-based wordplay that can be great for river beaches or waterpark like Kathmandu fun valley. These parks might open with a phrase as “Splash out this summer…” This is perfect to promote holiday parks, riverside beaches and other attractions that offer exactly this. 6. Hit the waves Another phrase that conjures up all the right images of water waves. This is a great one for rafting and kayaking as Nepal is popular for these adventures. Travel agencies and riverside hotel resorts can use this phrase as “This summer hit the waves at just 999” 7. Blazing The next sun-fuelled summer word that just is best for promoting offers with any new deals. For example, It can be used as “Check out our blazing hot summer deals…” All the above words and phrases work wonders if it’s played carefully and cleverly. Choose the most appropriate for your brands and your audience and then decide to use it in the best way possible. Ready to run your summer SMS campaign? Call the team at Sparrow SMS today on 9802005008/7 or Try our free demo.
How useful can be Bulk SMS for Manpower Agencies in Nepal? Candidates are always looking around for better jobs in abroad countries with better payment and facilities whereas, manpower agencies have a hard time to communicate with candidates in a faster and cost-effective way. Bulk SMS has been proven to become the fastest way to reach your target audience. This simple yet very effective marketing strategy can do beyond imagination for manpower agencies. With Sparrow SMS, you can enjoy a lot of Bulk SMS marketing benefits to fill vacancies at a greater pace. Sparrow SMS can allow you to rapidly communicate new opportunities to your candidate database. Manpower agencies can bring improvement to their job interviews attendance rates with text message reminders, and placed candidates can be reminded of recurring tasks by making use of recurring text messages. In light of this, Here are 7 benefits of Bulk SMS to amplify the business of Manpower Agencies and ensure that you’re utilizing business SMS to its full potential. 1. Fill Job Vacancies Quicker Manpower agencies may have numerous job vacancies that require the qualified candidate to fill them rightly. SMS text messaging send alert to potential candidates for a new job that aids to fill the job openings in high speed. As soon as you notify a job opening, you can easily send a message to your job seekers list making it easy for recruiters to fill vacancies quickly. This will provide the candidates with all of the information they need to know. 2. Inform Job Seekers of New Openings With Bulk SMS service, you can notify applicants for new job openings within minutes. SMS marketing not only increases the speed at which you can contact candidates, but also the way you can segment your alerts. With the Sparrow SMS, you create a different group that enables you to create a separate group of job seeker as per their qualification, interest, and skills. So, you can send the SMS to different groups depending on their qualification and skill in respect to the requirements of vacancies. This will also help the job seeker to engage in new openings as they receive SMS of his interest and concern. 3. Send Reminder for Schedule Interviews Finalizing the possible candidates is not just enough. You have to make sure that all of them are successfully present on the interview date. A simple automated SMS reminding them about the date and time of their interview will uphold the presence of all candidates. It could even reduce the likelihood of a candidate getting lost by including a map to the business and give them instant interview tips. 4. Foster Better Relationship with Candidate and Staff The mutual relationship between the candidate and staff are required to match each other’s requirements. Improving the experience for a candidate can lead to ongoing relationships and future contracts with businesses. Rather than sending an ineffective email or making an intrusive and ill-timed phone call, you can send the candidate job application updates via text message. This will reduce the number of inbound phone calls and enable employees to focus on other areas of the business. Relevant job updates and information helps to improve applicant and client relationships. 5. SMS is cost-effective and Improve Productivity Texting the relevant vacancies to the job seekers will allow your manpower agency to significantly reduce the number of unwanted outbound and inbound calls while lessening the over-dependence on other marketing channels. This will save your money as you can get the desired result texting a bulk message instantly at the same time. 6. Inform Job Seeker of an Application Status Bulk SMS service helps to get information about the application status of candidates instantly. You can insert links to drive your candidates to acquire extra information about companies or employment status, in text messages. This will make the candidates secure as they can check whether they are recruited or not. 7. Attract Talent Customized messages can be sent to the candidates that peak an individual’s curiosity. This will generate interest in the vacancy and attract qualified job seekers. Once you obtain a response, you are free to send updates or schedule interviews. Now, you are aware of the benefits of Bulk SMS for your business. If you are getting the problem to initiate the Bulk SMS service for your manpower agency. Check the best Bulk Service in Nepal at Sparrow SMS or contact us directly at 9802005007.