Have you ever wondered what is the four or six-digit codes that pop on your mobile screen when you use online banking? What is OTP-based log-in? Let’s Begin, What is OTP- Based Login used by Financial Institutions? What is the OTP authentication service people are talking about? OTP (One Time Password) is unsystematically generated and sent to your registered mobile number to validate the specific transaction. It adds an additional layer of security for Bank cards and online transactions. You might have noticed that when you are involved in online transactions or log in to an online banking platform, once you input the details of your transaction, you receive four or six-digit codes depending on banks within a couple of seconds. If you were wondering what is the use of the OTP number, this is where it comes into action, those digits that you receive, OTP passcodes, work as a second authentication factor. This system of a one-time password generator is integrated by banks to make secure online banking. Why is a one-time password (OTP) safe? OTP is a private token that should never be shared. It is generated automatically and consists of a numeric or alphanumeric string of characters that authenticates the user for a single transaction performed during a login session. The alphanumeric code or digit code sent to you changes every minute depending upon the system adjusted by banks. OTP is used only once, unlike static passwords that expire after a month or so. Benefits of using SMS OTP Based Login Secured – OTP prevents attackers from reusing your code Whether you have a weak password or reusing the same password, Otp auto-generated algorithm makes all redundant. OTP is valid for a few minutes benefiting users from attackers breaching end-users digital identities. If you’re looking for SMS API in Nepal for your financial institutions but don’t know where to begin, give our business development team a call to learn more about our pricing options. Try our Sparrow demo account to see how Texting works in your specific market. For updates on Sparrow SMS, do follow us on our official Facebook Page, Instagram, and Linkedin. For more information, Contact number: 01-5522942 | 9802005007/08 Email: marketing@janakitech.com
SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers. Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand. Conversion Rates: There is an average of 45% conversion rate. How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers. Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are: Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels: Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs. SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message. Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing. SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging. Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in
SMS Marketing has been the most effective marketing tool in today’s business scenario. With the growing need for Bulk SMS services, Schools, colleges and other educational institutions are influenced by SMS Marketing in Nepal. Revolution in technology has affected the education sector as it has been constantly developing over the years. In the 21st century, schools and all other educational institutes all are adopting newer techniques for imparting education. Students are always updated with improved curriculum and with new technologies, preparing them for the world. Such changes require a reliable medium of communication to keep up with the pace. As the world is taken over by mobile technology, the education sector is not an exception. This sector has significantly relied upon SMS service for communication especially in Nepal because of its convenience and for the range it covers. SMS messaging service is considered as the cost-effective and fastest interactive mode of communication in the education industry. Never has it been more important to keep parents up to date quickly and efficiently, particularly if an issue needs to be communicated urgently. Using Bulk SMS for schools helps parents feel more involved and can help improve parent relations. Similarly, in today’s dynamic and fast-evolving world, it is important to be able to reach customers anywhere and at any given time. Thus, for giving notifications, flowing important information, updating the lesson plans, connecting with parents, for reminders and for operational and financial uses, SMS service has become one of the most reliable and easiest mediums of communication. Uncalled strikes come as problems to all schools and colleges to reach all their students in no time to convey their information. Hence, bulk SMS has proved to be the most useful tool at such a time period which allows an institution to reach all their students at a time, giving them clear written instructions. Also, making an emergency call could be a headache at times. However, our system solves this problem as it provides the system of contact manager which manages all contacts dividing them in a group as required. In addition to this, Sparrow SMS considers the fact that making phone calls to parents for fee reminders or for any other reminders can be a tedious job. Therefore, it came up with a scheduling feature that solves this problem without any hassle. Furthermore, the reliability of this service is assured by the delivery report that is provided by the system itself. The benefits of SMS make it a useful and essential tool to make the communication process more efficient. Also, read how you can use Bulk SMS Service for Education Sector.
Birthdays come once a year and some of you probably do not like to celebrate it but it always feels good when someone remembers your birthday and surprises you with an unexpected wish. In day to day businesses as well, customers feel happy when their birthdates are remembered. After all, the main motive of any business is to keep their customers happy, and that can be done by providing value to them by making them feel special. And of course, happy customers mean loyal customers. Sparrow SMS provides bulk SMS API Gateway that can help to maintain a good customer relationship by providing this amazing feature to schedule and automate the messages to send them on the intended dates. Along with the birth dates, one can also schedule other important dates like wedding anniversary, child’s birthday, annual subscription and so on. Having stated all these things, it is now evident that this cannot only be used for marketing purposes but also an operating purpose. For example, car dealers can schedule the date of vehicle servicing for their customers so that their customers do not miss the servicing date. This can help the car dealers to add value to their customers and show care for them. If you also want to make your customers feel cared for and add more value to your brand and product, start sending SMS to your customers. For details, you can call/WhatsApp at 9802005007/08 or email us at marketing@janakitech.com.