In today’s era, as SMS marketing is evolving rapidly day by day nowadays organizations uses bulk SMS service for marketing their business. Bulk SMS involves sending messages to a large group of audience one at a time. It is reliable, cost-effective and moreover easy to adapt for large as well as small organizations. Some tips on how to optimize your bulk SMS messages for higher conversion rates are: 1.Know your target audience For any business to do better in market, first they should know about their customers. You can base them according to their age, interests, previous engagement with brands. By doing this you can fully understand about your customers and the type of person you’re talking to in SMS. 2.Include Call-to action You can use call-to action in your SMS as it encourages customer to take immediate action while receiving a message. Some of the call-to action messages are ‘click here’, ‘learn more’, ’register now’. It helps the customer by making it easy and convenient. 3.Personalization in messages Use message with recipient’s first name or any personal information about them so that the message feel more personal, engaging and relevant. Through personalizing the messages, customer feels more valued and are likely to attend your event. 4.Be real on timing By this we mean, sending of SMS on relevant time of the day. You should avoid sending messages too early in the morning or late at night. Consider a reasonable hour when you know your recipient is likely to see and respond. You should also avoid sending message during weekend, holidays or non-working days so that they don’t feel bothered by your message. 5.Keep it simple and concise You should keep your messages short so that receiver don’t get bored by your message. Be straight to point, use simple languages, be polite to your customer, be clear about what you’re trying to tell your customers through your message. By following these tips and practices on bulk SMS you can promote your event and increase your engagement in marketing your business. If you are interested in bulk SMS, you can contact at 9802005007/10 or mail us your query at marketing@janakitech.com.
SMS API (SMS Application Programming Interface) is a way for companies to send and receive SMS messages through their own software and systems. Businesses using SMS APIs to automate communications with customers and leads help reach and track the potential more efficiently. System tracking and custom application reminders can reduce the communication gap between the customer and the business. The SMS API system has become a valuable tool for businesses looking to improve lead acquisition and sales efforts. It can also be used to track and measure the performance of lead generation and sales campaigns, allowing businesses to identify areas for improvement and optimize their marketing efforts over time In this blog, we’ll explore different ways to maximize the lead generation of these using the SMS system. Read Also: Bulk SMS campaigns : Things to know before starting your own campaign How can the SMS API help generate leads and maximize sales? Improved communication: SMS APIs allow businesses to communicate with prospects and customers quickly and conveniently. This increases engagement and keeps prospects interested in your business. Most customers require sudden communication and replies from the business. This communication helps to improve the customer relationship and helps to increase returning buyers. Personalization: SMS APIs allow businesses to personalize their communications, making them more likely to convert to sales. Most of the raw leads can be converted into marketing qualified leads with personalized messages. The customer’s trust can be gained with the right marketing strategies. Automation: SMS APIs can automate messages and campaigns to the targeted audiences with promotional offers. Sending the right message at the right time is one of the essential efforts for marketing. Automation messages can make it easier for businesses to track and close deals. A/B testing: APIs can be used to conduct A/B testing to determine the right messaging strategies for generating leads. This can help to optimize your messaging and improve the performance of your sale or marketing campaigns. The A/B testing can be done for different audiences and demographics. Mobile-first approach: With the increasing usage of mobile devices, it is important to consider a mobile-first approach to marketing. Reaching potential leads on their mobile devices and engaging them with your brand is one of the effective ways to sales generation. Conclusion A surprising amount of businesses are still unaware of what SMS has to offer, especially when this technology is so readily available. In order to make the most of SMS through your business, you need to know what makes the most sense for your business and the customers you want to reach. This way, you can build a plan that guides how you will use the new technology in your business. For SMS API integration, please contact us at 9802005007/11 or email us at marketing@janakitech.com.