bulk sms campaign

SMS is a simple way to send messages to your customers. It’s easy, it’s free and most importantly it can be used to target specific groups of people.

In the world of social media, SMS is by far one of the most popular channels. You see it everywhere! Being able to reach a large group of people with the same message helped to accelerate the growth of SMS marketing. 

As we all know, mobile phones are a vital part of daily life for most people. This means that businesses have an opportunity to reach their audience — even those who are busy with their day-to-day activities.

Let’s dive into Bulk SMS marketing and see how you can apply Short Message Service to your business strategy campaigns.

What is a Bulk SMS campaign?

Bulk SMS campaigns are short messages sent to mobile phones. They can be used for marketing, customer service, and other purposes.

SMS campaigns are cost-effective because they reach a large audience at low costs.

Bulk SMS campaigns can be automated like emails. You can schedule the SMS to the recipients or targeted audience group with specific campaigns or texts. 

How to do a Bulk SMS campaign?

A bulk SMS campaign is a great way to communicate with your customers or employees. You can use it for marketing, customer engagement, and even for sending out notifications and reminders.

For example:

  • Send out coupons or discounts via bulk SMS messages — The best way to do this is by integrating the coupon code into your app’s user interface i.e. Sparrow SMS Dashboard.

    You’ll need to create an event in the app that triggers when someone downloads it; then you can send them a link or QR code containing their coupon code once they’ve downloaded it. This way, people who see their friends using your app will also get access to these deals!
  • Communicate with customers about upcoming events — If there’s anything specific about an event coming up at work/home/school that needs addressing before time runs out on Friday afternoon then having an automated system in place would be ideal because not everyone has access possible during normal working hours so having something like this ready beforehand would save everyone some headaches down the line

How to track Bulk SMS campaigns?

You can track Bulk SMS campaign performance using tools such as Google Analytics. These will give you insight into the performance of your message and allow you to see if it reached the intended audience. 

For more information: Read Here https://blog.sparrowsms.com/sms-marketing/track-sms-campaigns-in-google-analytics/

Learn about the benefits of using Bulk SMS messages for marketing.

SMS messages are one of the most cost-effective ways to reach your customers. They’re also easy to send, and you can send an unlimited number of messages from anywhere in the world at any time.

If you’re not already using SMS messaging for marketing purposes, it’s worth considering as a way to grow your business—especially if you’re targeting a younger demographic (ages 18-24).


We hope this article has helped you to understand what SMS marketing is and how it can be used. If you are looking for a way to get started with Bulk SMS campaigns, we would love to help! Feel free to reach out by contacting us at 9802005007/08 or emailing us at marketing@janakitech.com


About Author

Manoj Tamang is a digital marketing expert with a passion for leveraging technology to drive impactful results. With a wealth of experience in the dynamic realm of digital marketing, he currently serves as the driving force behind the digital strategies at Sparrow SMS.

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