Viber messaging is one of the best marketing channels because it’s effective to spread your brand’s message. You can send text, photo, and video messages to hundreds or even thousands of people at a time in bulk. There are also numerous opportunities for businesses to build their brand using Viber as well.
Marketing through text messages is an effective form of communication. Your messages have a shorter shelf life, so don’t be afraid to use a lot of them. You can also use click-to-call or click-to-text services that help you reach those who’ve declined your initial contact attempt.
Here are some tips for an Effective Viber Messaging Campaign
Plan your campaign in advance
Planning ahead before running a campaign is one of the crucial steps. It is better to define the target audience and segregate them according to the objective. The messages can be sent accordingly with customization. The process is time efficient and cost-effective as well with a higher return on investment. The messages need to be planned on different levels: – Individual level: which defines your target audience.
This will help you decide what they like and how you can reach them. It also helps in defining their social media preferences. You also need to define their interests and needs for getting them involved in your campaign. If you do not know about your customers, it is difficult for you to be able to develop successful campaigns.
Keep your messages short
Customers are more likely to read a shorter message than a longer one. That’s why you need to create attention-grabbing marketing content. It’s also why you need to get rid of any potential distractions, so people can focus on your main points.
So how do you do this? Here are some tips:
- Keep it short and sweet: keep your messages short and sweet, so they can be easily digested in small chunks.
- Be personal: make the reader feel like they know you and care about them personally by using words like “you,” “your,” “us,” etc., instead of just “you.”
- Make it relatable: use examples from your own life or experiences, or anecdotes from other people who have gone through similar situations as yours (or maybe even similar problems).
Use emojis and gifs
Be bold and creative, while writing your campaigns. You should use interactive gifs or even emojis to make the text more appealing. This will help your campaign to stand out and you can communicate with your audience in a more engaging way.
The content will be fun and original which makes your brand build a relationship with your audience. Clients will appreciate your effort and appreciate it in the competitive corporate world.
Use Viber’s Multiple Features
Viber has over 1 billion downloads on android and the app is getting more popular every day. It’s a super fun and interactive messaging platform and has lots of effective tools. These features could be useful for making the messaging marketing campaign more effective. Some of the features are as follows:
- Send bulk messages to mutual users at once through a verified business account
- Schedule the content prior before running the campaign
- Visual images or video can be added while sending the marketing message
- Chatbots can be used for automated responses to messages
Timing is Everything
Regardless of your industry or business category, running the campaign at right time is the key to running a successful campaign. You should consider any festival or event that is the best right fit for your campaign.
Likewise, it’s important for brands to send messages at the right time for the engagements. For that, it is important to define and set your target audience. You should consider the client’s location, demographics, and interests. It is best to realize that a single campaign would work for all the target groups. So, you should test different campaigns to see the engagement ratio.
Why sparrow SMS for Viber?
We hope this article has given you a better understanding of the tips for an Effective Viber Messaging Campaign and how it can help your organization prosper.
Sparrow SMS is the leading VAS service provider in Nepal. With 12 years of experience, we are able to provide efficient Bulk Viber Messaging Services to our clients.
For Viber Business Messaging, Bulk SMS, SMS API, and other SMS marketing services, Contact the Sparrow SMS team via firstname.lastname@example.org or reach out to us at 9802005007/8.