Another year done and dusted! Looking back at 2075: it was a huge and amazing year here at Sparrow SMS. We upsurge our fantastic team to provide more value to our customers. We were purchased by the Bangladesh Ride Sharing partner, Pathao, Department of Transportation Management (DoTM) and many BFI’s and Government agencies. 2076 looks to be even bigger, better and more exciting! We are planning for loads of new and thrilling projects in the pipeline for the year. We are eager to upgrade our tools, features, and services all to improve business communication experience. With the continuous growth in mobile penetration rate in Nepal, industry experts are saying that ‘This is the year of Mobile’. Businesses are investing more capital in mobile marketing to reach more customers and enhance the user’s experience. Many businesses and leaders are also talking around customer experience and the ways to improve them, which seems to be the hot topic of 2076. Integrating SMS service with client servicing can help in support handling, delivery updates, appointment, reminders and other communications. This will not only improve the value of support but boost amazing customer experience. Bulk SMS service in Nepal is getting a huge upgrade and step forward in its capabilities with amazing open and response rates. So, this year is set to be another amazing and exciting year for SMS marketing and Sparrow SMS. We have the perfect team and support to help us build, develop and improve Sparrow SMS. Thank you for your custom in 2075 and we are all looking forward to working with you in 2076.
With the rapid increase in smartphone penetration in the country crossing 50 percent mark, mobile marketing is being the new trend for any small and big businesses. Great Right! Knowing this fact you would like to use SMS marketing to grow your business but you must make sure that your customers don’t feel annoyed. Bulk SMS marketing can be great when used correctly as it’s obvious that your customers will roll their eyes and turn the phone over to view the notification. Read here to learn how to use bulk SMS marketing without bothering your customers. Get customer permission Customer’s phone number is delicate information. You have to ask your customers to use their contact number for any business purpose. If you don’t get expressed consent from your customers, you’ll be facing some horrible legal issues. Mobile Marketing Association makes sure that customers’ rights aren’t infringed on by mobile marketers. This also comprises selling off their phone numbers to other marketing companies. So, it’s great to ask permission and prevent potential legal trouble. Be sure to add customers to a permission list, like what you may have for your email marketing. Keep your messages brief Customers will already be distrustful when they receive a message from an unregistered number. Be sure that you’re not adding fuel to the fire by with long and confusing message. It’s needy to keep your message short. As time is a valuable thing, bulk SMS marketing messages need to be kept to only what’s necessary. You should make your message more personalized and not more than two sentences, explaining why you’re texting or what you’re offering. You can get more tips to BULK SMS MARKETING here. Timing is everything When you message your customers is far more important than what you message them. A good rule of thumb is to keep your texting to business hours. It is found that customers aren’t likely to respond during the morning, as they’re commuting to work. Nor are they likely to respond in the evening, as they’re already burnt out from a hard day of work. In order to avoid annoying your customers, try and keep your messages to the early or midafternoon. Think about when you’re most accessible to marketing and consider how you can implement that into your bulk SMS marketing schedule. Have a reason for contacting customers On average, text messages are opened within 3 minutes of reception. That means that you’ve really got to capture your audience. With this high response rate of 98%, you can get their attention quickly. So, make sure you’re texting them to offer something or something that value them. It’s important that your bulk SMS marketing should always offer the customer something. Give customers the option to opt out If you just aren’t driving your customers with your SMS marketing, you might be missing something very important. You should give your customers the option to opt out of your bulk SMS marketing. Letting your customer choose to opt out shows that you respect their time and privacy. By letting your customers opt out, you’re just creating room for your next customers! At the End, Now that you clear about how to use SMS marketing without disturbing your customers, it’s time to get texting! Our experts know the ins-and-outs of bulk SMS marketing. Sign up today for 10 free messages to see for yourself!
Want to know the benefits of Bulk SMS Marketing for E-commerce sites to grow their businesses? Let’s get started: Nowadays, every individual is busy with their own work. People don’t want to visit shops after shop as they can get a variety of options online sitting at their desk. Every shopper is switching their purchasing behavior to online shop because of its convenience and time-saving benefit. Likewise, Mobile marketing is evolving with time. The smartphone market is thriving with 810 million users. According to the survey, an average person opens his phone more than 150 times a day. This is the best time to enter into mobile marketing catching the trend of online shopping. Let’s see how SMS can help E-commerce Sites to increase sales volume: Send Reminders: The remainder is the best way to engage with the customers, it helps to get customer attention. You can send payment or delivery reminders. Send New Offers: With high open rates of 95%, SMS is proven to be an ideal way to promote your business. You can send your offers, new deals and coupons directly to the customer’s mobile. Notify Customer: The customer might want to buy something that isn’t available in stock at that time. You can notify those customers by sending a simple follow up SMS when those items are back in stock. Follow-up: A survey held by Shopify revealed that 60% of customer leave sites after adding items in the cart. You can send them to follow up SMS to remind them to complete the buying process. This will help to convert those people into sales. How SMS marketing benefits E-commerce business Create a database: SMS marketing strategies make it easy to capture and engage new customers. By using a simple opt-in SMS campaign you can generate more new leads and customer. Instant updates: Waiting for a delivery to come can be very exciting. As a marketer, you can heighten this experience by sending text alerts with delivery information – customers will appreciate it. Increase online sales: The final goal of sending transactional and promotional messages to the customers is to increase more sales with good customer retention. If you are making a perfect move with SMS marketing, your sales graph will obviously go upwards. Feedback: Feedbacks from unhappy customers can be the best source of learning. You can simply SMS your old or present customers asking for the feedback. This will help to improve your weakness and run a successful business. Increase in Brand value: With simple SMS to your client, you can build and grow your brand. SMS campaign can help your customer to know your brand closely making sure that next time your customers will never ignore you when they see something about your product. SMS templates for E-commerce Order Confirmation: “Dear *customer name*, your item blue demine order is confirmed will be delivered by Thursday 7th, 2018. – *company name*” Product Delivery: “Dear *client*, your package no. XXXXX will be delivered today, *date*, between 08:00 AM and 05:00 PM. – *company name*” Account Activation: Hello *customer name* Thank you for choosing us. We are happy to serve you. Please click this link to activate your account and get 30% off on your first order. Payment Confirmation: Dear *customer name* you order with ID 12313 has been successfully placed and payment is accepted. Your order will deliver to you by 3rd September 2018. Seasonal Discount: “winter is coming! Grab your pair of UGGs at a discounted price. Text “WINTER” to 988233 and get a 10% off your next order. – *company name*” New Items in Stock: “Hello *client*! We are pleased to inform that one of your favorite items is in stock again. Check it out here: bit.ly/new-product & be the first to order. *Company name*” Try It for Free Are you ready to kick-start your e-commerce SMS marketing campaign? We offer a free demo account for businesses to experience our services in real time. Why not give it a shot? To find out more about using SMS services, contact us today for more information and advice.
The main purpose of Bulk SMS Marketing is to help your businesses to market your products and nurture customer relationships with the people who love your brand. The next ruling factor is that SMS messaging is fast and secure with a higher open rate of 90%. You can know the benefits of Bulk SMS Marketing here. Now that you know why bulk SMS is the important marketing tactics for high conversion and sales volume, you can follow some key rules to get the most effective return for you and your customers. Sending SMS incorrectly can harm your business! That’s why today, we’re detailing the do’s and don’ts of effective Bulk SMS Marketing. Do’s 1. Include a Call-to-action SMS messages are short with just 160 characters long that cause marketers to place less emphasis on the call to action. This is a big mistake. The marketer can take the benefit of a high open rate of SMS with a clear and concise call to action. You’re actually telling customers what to do after they read your SMS marketing message. Additionally, it is beneficial to include a text call to action on your other marketing channels to boost their efficacy, as well as increase your mobile subscribers. 2. Timing is important SMS is very personal. It lands directly into customer’s hand so you must take care of the times of day when it is appropriate to send your marketing messages. When sending SMS messages to your customers or potential clients, schedule your SMS messages to be sent at appropriate times during the day. We recommend sending between 11 a.m. and 2:30 p.m. to get maximum attention from your customers. 3. Relevancy The irrelevant text messages are only the waste of time and money. If it can’t deliver relevant offers and add value to your customers, it doesn’t worth it. You should know about your customers and what it is they really want from your brand. For example, you can send discount offers to your customers before Dashain as they are willing to buy new clothes and accessories. 4. Identify your brand in the message Sender Id is the brand that let your customers know whom they are receiving a text message from. So it’s an opportunity for you to showcase your brand to your customers. This will not only help in showcasing your business but deduct the chance of ignorance of getting a message from unrecognized short code numbers. Don’ts 1. Don’t just try to sell – ALWAYS It’s obvious that you want to sell more products and services to your customers but you must have some boundaries. The consumer market is over-saturated with marketing messages. You should keep this in mind when planning your SMS marketing campaign. Remember to take a more personal and human approach when communicating with your audience to retain a healthy and long-term relationship. 2. Don’t bombard your customers Timing is key, but the frequency is also equally important. Sending messages just to say you’re sending something doesn’t create any value here. If you don’t have anything useful to say or offer, simply stay silent. Your customers must get value and a real-time benefit from your SMS marketing messaging. Otherwise, you’ll just annoy people and eventually start losing subscribers. Remember, less is more. 3. Avoid text slang and abbreviations Although it’s just 160 character message, it’s not a good idea to use abbreviations to provide lots of information at the same time. It is risky as everyone won’t understand texting abbreviations and slang. You might confuse your customers while thinking about taking advantage of limited space in a more rational way. Furthermore, unprofessional language can harm the perception of your brand. Communicate clearly with your target audience in all messages. We hope the above do’s and don’ts are helpful. They are common sense approaches to using a powerful marketing technique which is used by millions of businesses worldwide as part of their marketing mix. And in our opinion the best part.