Everyone is saying that Bulk SMS Marketing is amazing and has helped them increase their business tremendously. They tell you about its advantages, how easy it is to create campaigns and how much more profit you can earn by sending out personalized messages to your customers. But now you are filled with disappointment because you tried but failed. You’re thinking why it worked for everyone else but not for you? Perhaps the approach you’re using is not correct. Like other marketing tools, SMS Marketing also has some basic rules, which will negatively impact your business if not followed. It’s time for you to evaluate strategy then keep on trying the same thing. Here are the reasons why your Bulk SMS marketing campaign failed which could be easily avoided: Your Business is Different: Every business is different. Every business has different customers and different needs. The Bulk SMS Service approach for one company may not work for another. You will need to understand your business, customers and market. Understanding your business and customer is very important for designing the perfect Bulk SMS marketing strategy for your business. Creative SMS Marketing Content: Your content for Bulk SMS should be creative and you should be able to think like the audience you will be serving, instead of thinking like a business. Ask yourself what would you like to read as a subscriber, before starting content. You will need to create captivating headlines with brief and to the point content. Call-to-Action: With creative content, your Bulk SMS will also require the inclusion of a call-to-action link or button. The button should be for coupon redemption, customer support, refer a friend, and much more suitable for your business and Bulk SMS marketing strategy. Missing this may lead to failed marketing. Strategies of Bulk SMS Marketing Campaigns: Developing a perfect and specific strategy for each product and service of your business is very important to receive a good conversion from Bulk SMS marketing. Try using personalized SMS for an individual product and different customer groups to update them about new products, service, offers, etc. instead of using generic messages for all products. Avoid Spamming: This is a very essential aspect under Bulk SMS, spamming is bad and customers can easily be irritated. Following a proper timetable like once a week or 2-3 times a month, is more than sufficient. You should also not send the same SMS content repeatedly and stick to the plan you have made. In Nepal, Sparrow SMS is the best Bulk SMS service provider. They have been in business for 11 years and have understood these rules very well. Being the best Bulk SMS service provider, they help design concrete SMS with a unique and dynamic approach. Wanna know why to use Bulk SMS service for a marketing campaign? Read: 10 reasons to use Bulk SMS services for your marketing campaign For details, you can call/WhatsApp at 9802005007/08 or email us at marketing.sparrowsms@gmail.com For more updates and offers on Bulk SMS services in Nepal, follow us on Facebook, Twitter & Instagram.
It’s great that you are doing SMS Marketing for your business. That will definitely reach to mass customers in few seconds but are you sure they actually react to your message? Can you assure that your CTA button is clicked? Here’s the best tip that will surely help you track your SMS Campaign. Yes, you can track your customer interaction with your SMS marketing campaigns. This will help businesses to track their performance and insights and measure how many views are converted into clicks and conversions. Let’s see how you can your SMS marketing analytics using Google Analytics. Tracking click-throughs on your SMS Marketing campaigns Before doing it, first, you should make sure your web or mobile site has Google Analytics code installed successfully. Google’s handy URL Builder tool is free and convenient that will allow you to build a custom URL easily for any of your Bulk SMS marketing campaigns. You can save the specific details for each campaign you set so you can easily track and analyze the responses in Google analytics. This can help you make the decision depending on the effectiveness of your SMS campaigns. FIRST STEP- At first, you should create a custom URL using the Google campaign URL builder tool and you’ll be able to build your campaign URL in just a couple of steps, adding your website, campaign name, and source. You’ll create your own campaign link with a combination of information like this: www.example.com/utm_source=SMS&utm_medium=Coupon&utm_content=20off&utm_campaign=TEXTtoWIN Which tells Google Analytics that your visitor has come on to your website via the medium of ‘COUPON’ and a campaign named ‘TEXTtoWIN’ SECOND STEP –URL from the building tool is too long for SMS. You can now shorten it down for SMS. Long URL in your marketing SMS does not meet SMART goals. So it’s better you make it short and precise. When you type your text in your Message Box account simply shorten your URL using different online URL shorter tools. That’s it! Now, now you will be able to calculate the exact ROI from your next SMS marketing campaign. We hope this article helped you learn how to track customer engagement with your SMS marketing campaigns.
In the past few decades, we can see the dramatic changes in how the retail game is played. As retail business always comes down to the customer experience, it requires unique marketing efforts and excellent customer service. Yes, the retail business solely depends on what the customer might look but where they are or when they are looking has become one of retail’s biggest challenges. Likewise, with the toughest competition, there still remains a battle for customers’ loyalty. So, its urgency to turn the threat posed by new channels and technology into an opportunity to improve customer loyalty and satisfaction. The solution is SMS!! Yes, SMS, Reason why? Text SMS allows for personalized and direct engagement with interested customers directly to their mobile phone. As retail business is not just about the goods and services you offer but the better experience for your retail success. Let’s have a look at the top four ways to use automated SMS for retail marketing and sales: Confirmation of an order What happens once you place an order is as important as making the sale in the first place. Integrating SMS service with your order handling system, you can keep your customers in the loop regarding the delivery time and other details. A thank you and confirmation of their order puts the customers’ mind at ease immediately and also starts off the customer relationship on the right foot. Delivery notifications Your customers are desperately waiting for the delivery of their ordered product. So, keeping your customers updated with when they can expect their delivery or even notify the late deliveries via SMS can help them to maintain their patience peacefully. Stock updates Unavailability of the stock is annoying for both customers and business. With SMS, the retail store can send automated SMS to its customers when it is in stock. The best way is to send text SMS with a link so they can purchase it quickly and easily. Renewals or reminders Some retail businesses might have weekly, monthly or yearly subscription models into their business. Such businesses require automated SMS reminders to communicate info about their account. There are many ways that SMS can help retailers and their business, if you want to talk through how texting would work for your business, or even see a demo of how Text Request works, just checkout our Demo page. If you have any other questions, you can always contact us at 9802005007/08.
SMS is ruling over all the top marketing tools nowadays. All because of its instant, simple and actionable. It’s effective for a business not only because people receive them in their personal device but they actually read them straight away. Setting SMS reminder for your clients helps them grab the discount, events or services that you want to offer. It fits for all sort of businesses like a retail store, medical institutes, hotels, restaurants and so on. SMS reminder has proven to be a fantastic way to remind customers for appointments or upcoming events and offers. This directly helps to convert more business and thus higher returns. Let’s figure out some bizarre tips to boost the power of your SMS reminders: Send it 24-48 hours in advance SMS is instant and people also read it as soon as they get it and act on it immediately. If you send SMS reminder before a week, your customer will have one single week to forget it. So, it’s best to send 1 or 2 days prior to the appointment or event. Sending SMS reminders just before the date will give you and your customer’s time to act upon it. Write straight to the point People get confused if you include misleading information in SMS reminders. SMS reminds should be simple and to the point. Including no more than DATE, TIME and LOCATION (Link to Google map) is necessary. Make sure you don’t go over 3 SMS to remind your customers. Brief but personal As mentioned in the previous point, SMS should be brief and short. You should create content without going overboard with the number of characters. The personal touch in SMS further helps your customer to engage with you and hence retains your customer. For example, Hi Manisha, Just a reminder your next appointment with Dr.Santosh Niraula, 5 Nov, at 3pm.For details call us on 9802005007. Call to Action Every time you should tell your customer to get back to you with a final answer either they want to join your event or not. This will raise the attendance rate dramatically. Including CTA in SMS like “confirm by clicking this link” or “to confirm call XXXX XXXX” work wonders. Sparrow SMS is providing Bulk SMS and SMS Gateway API services for more than a thousand clients yearly. You can send SMS reminder using bulk SMS or integrating automated SMS gateway to your booking application. If you are also thinking of such services, feel free to contact us at 9802005007/08.