Have you ever needed to send Viber Message broadcasts in bulk? Here’s some excellent news for you! You can customize your broadcasts and send them to anyone you want, which may include your clients or customers. So, let’s dig a little deeper into the bulk Viber messaging. But first of all, you should know about the Viber broadcast. Viber broadcast is the feature of the platform to send bulk messages instantly. Businesses and corporations can send messages through the Viber app or the Viber Business Message account. Viber Broadcast with Viber APP With the Viber app, you can directly broadcast your messages or content directly from the app itself. The contents such as text, images, videos, call-to-action buttons, and much more can be easily sent through the app. However, to send such messages the account must have the recipient’s numbers saved on the device. Also, the account does not contain management tools such as tracking and reporting. Other features such as setting audience, and scheduling broadcasts won’t be accessible in the app. The free feature can be able to send only to 50 contacts. So, it won’t be feasible to use it to send to huge contact lists. For that, the Viber Business Message account is a better choice for companies. Viber Broadcast with Viber Business Message Account Viber Business Message accounts can be used for business purposes. Viber users need to subscribe to the Viber Business Message account for conversational messages. With Sparrow SMS, you can get integration with your own Viber Business Message, from which broadcasts, bulk promotion, and other management tools can be easily accessed. Features of Viber Business Message of Sparrow SMS With a Sparrow Viber account, you will be able to access the following services: Viber Compose On the dashboard, you can send transactional messages as well as promotional messages. Under the Transactional section, message content can be sent up to 1000 characters including the emojis to the recipients. You can either include the receivers’ number or create a contact group as well. Whereas, with the promotional messaging section, message content, images with URLs, and buttons can be included. These can be sent to an unlimited number of recipients and contact groups. Business Message these messages can be scheduled or sent immediately after creating the campaigns. Credits Consumption Another feature is the credit consumption report. With this, you can enable the start date and end date and acquire credit consumption. You can get information on your available credits and credits used while creating different campaigns. Campaigns Report Under this section, you can access the report of your campaigns. You can filter your messaging type i.e. transactional and promotional messages. Also, you can filter according to the status of your campaigns, pending, predispatch, dispatched, and queued. Moreover, exporting option is also available with the campaign reporting tab. Token Management We provide Viber API to integrate your apps and website. You can generate tokens with token management and also create different tokens for different users. You need to specify a name, and description and assign it to users accordingly. Contact Groups With this section, you can easily segregate your audience list by providing different group names. You can upload phone numbers in excel format, saving you time. You can also manually assign different sender Ids to different contact groups. Benefits of Viber Broadcasting with Viber Business Message The first advantage of sending Bulk Messages with a Viber Business Message account is that you will be able to broadcast to an unlimited amount of users. With the Sparrow SMS dashboard, users can get receive promotional or transactional notifications from the brand. Management tools such as broadcasting, audience segmentation, and targeting can be accessed with the integration of the System. In terms of content messages, Viber mass messaging can have images, links to websites, and messages. The broadcast can also be scheduled for a future time and date. The feature can greatly enhance the user experience for informing their clients or customers about upcoming events or programs. With Viber Business Message, brands can easily create and manage their Business Message account, design interactive menus, and implement features such as data collection through contact groups. Viber Business Message also provides businesses with access to analytical data, which can be used to improve the customer experience. Comparison: Using an App or Viber Business Message Account for Broadcasting For a more precise understanding, we have narrowed down the difference between an app and Business Message accounts through the following table. Viber APP Viber Business Message account (Sparrow SMS) Limit up to (50 contacts) Unlimited number of recipients Basic features Advance Features No management Tools Management tools such as contacts, audience segmentation, token management No tracking Campaign Reporting and tracking Useful for small businesses Appropriate for medium to large-scale businesses. Viber Broadcasting is a great way to stay connected with clients and promote products and services. In comparison, Viber Business Message is a better value addition to any business messaging marketing. With more advanced features and tools Businesses will be able to fully automate their communication and marketing strategies. If your business needs a Viber Business Message account and integration, Give us a call at 9802005007 or request a quote by clicking here.
Viber messaging is one of the best marketing channels because it’s effective to spread your brand’s message. You can send text, photo, and video messages to hundreds or even thousands of people at a time in bulk. There are also numerous opportunities for businesses to build their brand using Viber as well. Marketing through text messages is an effective form of communication. Your messages have a shorter shelf life, so don’t be afraid to use a lot of them. You can also use click-to-call or click-to-text services that help you reach those who’ve declined your initial contact attempt. Here are some tips for an Effective Viber Messaging Campaign Plan your campaign in advance Planning ahead before running a campaign is one of the crucial steps. It is better to define the target audience and segregate them according to the objective. The messages can be sent accordingly with customization. The process is time efficient and cost-effective as well with a higher return on investment. The messages need to be planned on different levels: – Individual level: which defines your target audience. This will help you decide what they like and how you can reach them. It also helps in defining their social media preferences. You also need to define their interests and needs for getting them involved in your campaign. If you do not know about your customers, it is difficult for you to be able to develop successful campaigns. Keep your messages short Customers are more likely to read a shorter message than a longer one. That’s why you need to create attention-grabbing marketing content. It’s also why you need to get rid of any potential distractions, so people can focus on your main points. So how do you do this? Here are some tips: Use emojis and gifs Be bold and creative, while writing your campaigns. You should use interactive gifs or even emojis to make the text more appealing. This will help your campaign to stand out and you can communicate with your audience in a more engaging way. The content will be fun and original which makes your brand build a relationship with your audience. Clients will appreciate your effort and appreciate it in the competitive corporate world. Use Viber’s Multiple Features Viber has over 1 billion downloads on android and the app is getting more popular every day. It’s a super fun and interactive messaging platform and has lots of effective tools. These features could be useful for making the messaging marketing campaign more effective. Some of the features are as follows: Timing is Everything Regardless of your industry or business category, running the campaign at right time is the key to running a successful campaign. You should consider any festival or event that is the best right fit for your campaign. Likewise, it’s important for brands to send messages at the right time for the engagements. For that, it is important to define and set your target audience. You should consider the client’s location, demographics, and interests. It is best to realize that a single campaign would work for all the target groups. So, you should test different campaigns to see the engagement ratio. Why sparrow SMS for Viber? We hope this article has given you a better understanding of the tips for an Effective Viber Messaging Campaign and how it can help your organization prosper. Sparrow SMS is the leading VAS service provider in Nepal. With 12 years of experience, we are able to provide efficient Bulk Viber Messaging Services to our clients. For Viber Business Messaging, Bulk SMS, SMS API, and other SMS marketing services, Contact the Sparrow SMS team via marketing@janakitech.com or reach out to us at 9802005007/8.