SMS is a simple way to send messages to your customers. It’s easy, it’s free and most importantly it can be used to target specific groups of people. In the world of social media, SMS is by far one of the most popular channels. You see it everywhere! Being able to reach a large group of people with the same message helped to accelerate the growth of SMS marketing. As we all know, mobile phones are a vital part of daily life for most people. This means that businesses have an opportunity to reach their audience — even those who are busy with their day-to-day activities. Let’s dive into Bulk SMS marketing and see how you can apply Short Message Service to your business strategy campaigns. What is a Bulk SMS campaign? Bulk SMS campaigns are short messages sent to mobile phones. They can be used for marketing, customer service, and other purposes. SMS campaigns are cost-effective because they reach a large audience at low costs. Bulk SMS campaigns can be automated like emails. You can schedule the SMS to the recipients or targeted audience group with specific campaigns or texts. How to do a Bulk SMS campaign? A bulk SMS campaign is a great way to communicate with your customers or employees. You can use it for marketing, customer engagement, and even for sending out notifications and reminders. For example: Send out coupons or discounts via bulk SMS messages — The best way to do this is by integrating the coupon code into your app’s user interface i.e. Sparrow SMS Dashboard. You’ll need to create an event in the app that triggers when someone downloads it; then you can send them a link or QR code containing their coupon code once they’ve downloaded it. This way, people who see their friends using your app will also get access to these deals! Communicate with customers about upcoming events — If there’s anything specific about an event coming up at work/home/school that needs addressing before time runs out on Friday afternoon then having an automated system in place would be ideal because not everyone has access possible during normal working hours so having something like this ready beforehand would save everyone some headaches down the line How to track Bulk SMS campaigns? You can track Bulk SMS campaign performance using tools such as Google Analytics. These will give you insight into the performance of your message and allow you to see if it reached the intended audience. For more information: Read Here https://blog.sparrowsms.com/sms-marketing/track-sms-campaigns-in-google-analytics/ Learn about the benefits of using Bulk SMS messages for marketing. SMS messages are one of the most cost-effective ways to reach your customers. They’re also easy to send, and you can send an unlimited number of messages from anywhere in the world at any time. If you’re not already using SMS messaging for marketing purposes, it’s worth considering as a way to grow your business—especially if you’re targeting a younger demographic (ages 18-24). Conclusion We hope this article has helped you to understand what SMS marketing is and how it can be used. If you are looking for a way to get started with Bulk SMS campaigns, we would love to help! Feel free to reach out by contacting us at 9802005007/08 or emailing us at marketing@janakitech.com
“How much will it cost?”- The question every business owners and marketers ask each SMS provider company. Cost is the main determining factor that directly affects the purchase of any products or services. In the presence of all giant free instant messenger platforms such as WhatsApp, Skype, Facebook Messenger, Snap chat and so on, one will wonder why you should pay for an instant messaging tool like SMS. Let’s make clearer why you should pay for SMS, rather than using a free instant messenger: Not everyone has an instant messenger app: You will first make sure your receiver has an instant messenger app installed in their cell phone handset. But there is no assurance that all the recipients that you send your message have the application installed. This results in an unknown delivery rate. You can’t be sure who received your text message and who didn’t. Everyone can receive SMS: SMS is a simple, easy and instant way to communicate your message. Sending text bulk SMS to your customers don’t require to install any sort of application. As the message box is primarily integrated in any kind of cellphone, every cellphone is capable of receiving a text message. Through Bulk SMS, you can instantly send a text message to your customers in seconds. It does not require any installation or authorization from customers end. Greater Reach: You can be assured that every single valid mobile number on your contact list will be able to receive your message with 98% of response rate. So, you can create great content and leave the rest to your SMS. The best part is even the recipients that do not have the latest cellphone handset will successfully receive your message. Investing a few amounts for a message is worth it. If you also want to increase your ROI, click HERE and experience the power of bulk SMS!
Finding the right candidate is not an easy task for a company. It requires lots of processes, time, and resources along with effective communication. That’s where business SMS comes in. SMS Messaging can be one of the most reliable and efficient ways for recruitment agencies to attract top talent. Communicating via SMS has been the effective tool as all people are very familiar with texting and it has made easy to reach out the candidates instantly and directly. HR need to find various ways to communicate the applicants disturbing their working schedules. So, SMS can be the best channel to get in touch with the applicants at any point in time. In light of this, we have come up with 6 reasons to give you a clear idea of how business SMS can be a perfect tool to make your recruitment process more effective: Fill vacancies quicker According to researchers, the open rate of email marketing is at around 22% whereas SMS marketing is 90% with a response rate of 32% in 3 minutes of delivery. Looking at this stat, if you are alerting potential candidates for a new job, SMS communication will result much better than an email. As soon as you are notified for a job opening, you can simply send Bulk SMS to your “job seekers” list with a CTA button diverting it to the job description link. This will provide the candidates with all of the information they need to know. Inform jobseekers of new openings Integrating SMS to your website or application, you can notify your applicants of new job openings within minutes. Not only that, with the contact manager feature in our bulk SMS panel, you can segment different groups on the basis of their interest, skills, and profession. This also makes it easier for you to send out customized texts. Send appointment reminders Once you’ve found your candidates, you have to make sure that they are on time for their interviews. A simple automated SMS reminding them about the date and time of their interview will help minimize interviews no-shows and saves your time and energy. You could even reduce the probability of a candidate getting lost by including a link to a business location map and give them instant interview tips. Inform Job-Seekers of an Application Status Candidates appreciate being regularly updated about the status of their application. With Bulk SMS, you can instantly inform your candidates of their application status. You can too add links to the company website or employment status report. This will keep every applicant apprised and engaging. Streamline recruitment process Texting a candidate will allow your recruitment agency to reduce unwanted outbound and inbound calls significantly. You can set- up automated text message for standard job application questions. It makes you easy to filter out unqualified applicants. So, you can use the extra time in other resources and fill positions faster. Being a recruiter, if you have overlooked SMS for your hiring process, then you are wasting your valuable time and resources. SMS for recruitment is a powerful tool for promotion and acquire the right talents for the desired position. To speed up your recruitment process, reach us at 9802005007/08.
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