When you have marketing campaigns in mind, what do you think would be the right way to go? Whether you are a small enterprise with constrained resources or a big company with the tight marketing budget, try using bulk SMS to catapult your brand into the market with efficacy. Bulk messaging offers you clear-cut benefits to your marketing efforts so that you can get tangible returns on investment. Here are some of the top features of Bulk SMS messaging you will love to know about: 1. Contact Manager You may have millions of contact numbers. All of them may belong to each group such as students of class 11 or students of bachelors. Now, sending the different message to each group has made easy with the contact manager. It allows you to upload all your contact under various groups as per your requirements. You can add, edit, delete as well as export your contacts. This helps you to systemize and manage all your contacts and send them notification just by a single click. 2. Campaign Manager It is the most interactive feature of Sparrow SMS. It allows you to create any type of campaign for your client and launch it in real time in just 2 minutes. You can add choices, keywords, and sub-keywords within minutes and set customized reply messages and timed responses. It gives you maximum flexibility to make a variety of campaigns and launch them. 3. Robust API As the API is REST based, which can be implemented from any programming language. It also supports both GET/POST HTTP requests in our API. Our Robust & Powerful SMS API enables you to deploy messaging platform into your existing infrastructure or any 3rd party Software or Applications. It is compatible with all Software Platforms (PHP, ASP, .NET, JAVA, C, C++, and VB). Apart from API Connectivity, we can also Provide SMPP Connectivity, FTP Upload, Database Drop or any Custom Made Connectivity Type to meet your requirements. 4. Unicode SMS Receiving a message in the local language can be much effective than in standard language. Unicode option helps to send SMS in your Local Languages. So you can easily send your message in your local language with the help of Unicode converter tool and attain the personal touch with your customers. The cons of this feature are that the SMS length is only 70 character where standard SMS is 160. 5. Sender ID Sender ID means the unique identity that client can request as per his business name or nickname that would appear instead of a shortcode. In Nepal, Sender ID is only issued by Ncell, Smart Cell besides NTC. But there is the condition to apply for sender id in NTC. This is: it needs to be the larger organization with large revenue and operation. Send SMS with your own Sender ID. Brand SMS with your own Sender ID. 6. Delivery Reports With the feature of a delivery report, you can get 100% transparent and genuine reports as to how we are getting from our corresponding Telecom Operators. It remarks as your message was failed, queued, dispatch delivered or accepted. Sparrow SMS refund the amount of credit for queued and dispatch. So you can ensure that your message status with live delivery reports of your SMS campaigns. There’s nothing to hide. 7. Reseller Option Start your own Bulk SMS Messaging business. Become our Reseller. You can get reseller API or reseller bulk. But the reseller client should make 10 clients per year and 25000 per purchase. We make sure to disclose the information with the proper agreement on prices, procedures, and confidentiality. 8. Message Schedule The scheduling feature allows you to schedule messages to any date and Time. You can set a timed message for individuals or a selected group of people. If you do not want to send your SMS immediately you can schedule SMS for future delivery. This module comes with a bulk SMS module. 9. Free Demo Account You can try our service for free! Yes, that’s true! No hidden fees, no charges, no commitments. Just a complimentary trial so you can see how good our service is first hand. You can try our demo account for FREE! Sign up now and get 10 message credits free. 10. Multi-User Account With our multi-user feature, you can let your coworkers or employees use your credits to send messages giving them the authority of owner, admin or staff. This is done by making them a sub-user of your account. To make someone a sub-user simply ask them to join our service and give you the username that they selected when they signed up. Each user has their own role and credibility. All users are not allowed to use the overall features. The owner can choose the option to whom he wants to give authority. 11. Remove Duplicate Numbers While you make the list of your SMS subscribers, there is the high chance you enter the contact number twice or even many times. Our bulk SMS messaging service allows you the option to remove the duplicate numbers from your campaign so that you won’t send the message twice to the same contact number. 12. SMS Templates Now, there’s no need to type the same SMS message over and over again. If you regularly send the same SMS message you can use our template feature. Set up an unlimited number of SMS templates and you are ready to go! 13. Connection with Network Operators Our SMS gateway offers you wider coverage than any other SMS provider delivering messages to all the 5 network operators i.e. Nepal Telecom (NTC), Ncell, Smart Cell, UTL, and CDMA. 14. Customized Module and Features Sparrow SMS provides an option for additional modules and features on request. It can be integrated with your existing business system to meet your requirements. When you hire Sparrow SMS, one of the best bulk SMS messaging service
The main purpose of Bulk SMS Marketing is to help your businesses to market your products and nurture customer relationships with the people who love your brand. The next ruling factor is that SMS messaging is fast and secure with a higher open rate of 90%. You can know the benefits of Bulk SMS Marketing here. Now that you know why bulk SMS is the important marketing tactics for high conversion and sales volume, you can follow some key rules to get the most effective return for you and your customers. Sending SMS incorrectly can harm your business! That’s why today, we’re detailing the do’s and don’ts of effective Bulk SMS Marketing. Do’s 1. Include a Call-to-action SMS messages are short with just 160 characters long that cause marketers to place less emphasis on the call to action. This is a big mistake. The marketer can take the benefit of a high open rate of SMS with a clear and concise call to action. You’re actually telling customers what to do after they read your SMS marketing message. Additionally, it is beneficial to include a text call to action on your other marketing channels to boost their efficacy, as well as increase your mobile subscribers. 2. Timing is important SMS is very personal. It lands directly into customer’s hand so you must take care of the times of day when it is appropriate to send your marketing messages. When sending SMS messages to your customers or potential clients, schedule your SMS messages to be sent at appropriate times during the day. We recommend sending between 11 a.m. and 2:30 p.m. to get maximum attention from your customers. 3. Relevancy The irrelevant text messages are only the waste of time and money. If it can’t deliver relevant offers and add value to your customers, it doesn’t worth it. You should know about your customers and what it is they really want from your brand. For example, you can send discount offers to your customers before Dashain as they are willing to buy new clothes and accessories. 4. Identify your brand in the message Sender Id is the brand that let your customers know whom they are receiving a text message from. So it’s an opportunity for you to showcase your brand to your customers. This will not only help in showcasing your business but deduct the chance of ignorance of getting a message from unrecognized short code numbers. Don’ts 1. Don’t just try to sell – ALWAYS It’s obvious that you want to sell more products and services to your customers but you must have some boundaries. The consumer market is over-saturated with marketing messages. You should keep this in mind when planning your SMS marketing campaign. Remember to take a more personal and human approach when communicating with your audience to retain a healthy and long-term relationship. 2. Don’t bombard your customers Timing is key, but the frequency is also equally important. Sending messages just to say you’re sending something doesn’t create any value here. If you don’t have anything useful to say or offer, simply stay silent. Your customers must get value and a real-time benefit from your SMS marketing messaging. Otherwise, you’ll just annoy people and eventually start losing subscribers. Remember, less is more. 3. Avoid text slang and abbreviations Although it’s just 160 character message, it’s not a good idea to use abbreviations to provide lots of information at the same time. It is risky as everyone won’t understand texting abbreviations and slang. You might confuse your customers while thinking about taking advantage of limited space in a more rational way. Furthermore, unprofessional language can harm the perception of your brand. Communicate clearly with your target audience in all messages. We hope the above do’s and don’ts are helpful. They are common sense approaches to using a powerful marketing technique which is used by millions of businesses worldwide as part of their marketing mix. And in our opinion the best part.
Everyone business owner is busy with managing their investments and operation of own business world. All these time-poor business owners like you are frustrated with the tough and hectic tasks in the business: Marketing. Relax! We have the simplest solution just for you. Sparrow SMS provide the best bulk SMS marketing services in Nepal that can help your marketing scale in minutes per week. How can you do this? The first thing you will need is an opt-in database building strategy. This will help you build a list of customers who opt-in to receive periodic bulk SMS marketing messages from your company. You can create your database asking your customers at your point of sale asking them to sign up from your website. The more customers you get on your opt-in database, the more powerful and successful your bulk SMS marketing campaigns will be. As your list builds, you can begin to send out offers to your customers. It only takes a minute to create and deliver your marketing campaign to your customers. The messages hit the mobiles of your customers in seconds. But make sure the offers are relevant and provide value. Also, you will note the success of your first campaigns and there is a temptation to increase the frequency of your bulk SMS campaigns. Resist this temptation as customers will begin to feel bombarded and may opt-out of receiving further communications from you. We recommend one good offer per month sent between 11:30 a.m. and 2 p.m. is optimal. We have loads of experience in building lists and will help with this. Totally free, all part of the service. Some statistics on bulk SMS Marketing Text messages are delivered in seconds Branded with your company name 98% are read Response rates far outstrip any other form of marketing About Sparrow SMS Sparrow SMS has been in the SMS marketing industry for almost 8 years and serves all the booming industries in Nepal. We can provide you the best bulk SMS marketing service to increase your sales lead and reach the maximum number of targeted customers. Our bulk SMS service will also help you retain the long-term relationship with your clients. Let’s explore the system! Get a free demo with 10 SMS credits. Thank you for your time, we hope you found this blog helpful. We are available at any time on email, phone or web chat if you wish to try using bulk SMS as part of your marketing mix.
We are really excited to announce that Sparrow SMS has completed amazing eight years of its journey today. We feel it was just yesterday when we introduced Sparrow SMS in the market. It was initiated by Janaki Technology in 2010, with the tagline ‘Power of Text’ with an aim to provide easy access to information to every individual of Nepal. When we started, we were quite skeptic if people would even use bulk SMS technology. Back then people did not have access to internet and information. But, mobile penetration did the magic, which turned our dream of providing important information via SMS into reality. Coming this far, Sparrow SMS has grown as the market leader in mobile messaging, and now powers mobile campaigns for some of the most well-known brands in Nepal. In 2014, Sparrow SMS was honored with mBillionth Award South Asia for the service, Labor Permit, that provided migrant workers in Nepal with information about their status of labor permit and actual details of processing cost, thus stopping brokers who used to give fake information on recruitment leading to trafficking. In the devastating earthquake of 2015, Sparrow SMS team came up with an online app portal through which people could offer and ask for help via SMS, which could be mapped in Google Map. With this mapped informations, volunteers could dispatch relief distribution programs accordingly. Elated by such amazing reception, Amit Agrawal, CEO of Sparrow SMS shared, “We wanted to bring easy access to information to everyone in Nepal, be it a remote mountain or a small village in Terai. What keeps us alive is stories from millions of users who use Sparrow SMS. This adds meaning to our everyday work and our purpose of making a difference and impacting lives of people in Nepal keeps us motivated to work even harder in days to come. Today as we celebrate our 8th Anniversary, we are obliged to all our users, friends & family, supporters and well-wishers and everyone who believed in us and have been by our side in our journey – without your involvement and support, we would not have reached where we are today.” Sparrow SMS provides daily crucial information and alerts to public via SMS in Nepal. Some of our crucial services are National Exam Results, Safe Migration Labor Permit Status, Election Updates, Human trafficking Vulnerability SMS reporting, SMS Based Disaster Response Management System, Blood donors search, SMS Based Livestock Management & Reporting System, Health Report, Agro-Market Info, etc. Sparrow SMS currently receives more than 20 million Inbound SMS per year. We are extremely overwhelmed by such an amazing support from users in both rural and urban areas. Coincidentally, March 20 is also World Sparrow Day, World Happiness Day and today we also officially celebrate the start of Spring, a season of new beginnings. We wish you all World Sparrow Day, World Happiness Day, and a happy and fun Spring! Expecting a similar type of love and support in the days to come!
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