Bulk SMS for recruitment agencies

5 Reasons why Business SMS is Perfect for Recruitment Agencies

Finding the right candidate is not an easy task for a company. It requires lots of processes, time, and resources along with effective communication. That’s where business SMS comes in.  SMS Messaging can be one of the most reliable and efficient ways for recruitment agencies to attract top talent. Communicating via SMS has been the effective tool as all people are very familiar with texting and it has made easy to reach out the candidates instantly and directly. HR need to find various ways to communicate the applicants disturbing their working schedules. So, SMS can be the best channel to get in touch with the applicants at any point in time. In light of this, we have come up with 6 reasons to give you a clear idea of how business SMS can be a perfect tool to make your recruitment process more effective: Fill vacancies quicker According to researchers, the open rate of email marketing is at around 22% whereas SMS marketing is 90% with a response rate of 32% in 3 minutes of delivery. Looking at this stat, if you are alerting potential candidates for a new job, SMS communication will result much better than an email. As soon as you are notified for a job opening, you can simply send Bulk SMS to your “job seekers” list with a CTA button diverting it to the job description link. This will provide the candidates with all of the information they need to know. Inform jobseekers of new openings Integrating SMS to your website or application, you can notify your applicants of new job openings within minutes. Not only that, with the contact manager feature in our bulk SMS panel, you can segment different groups on the basis of their interest, skills, and profession. This also makes it easier for you to send out customized texts. Send appointment reminders Once you’ve found your candidates, you have to make sure that they are on time for their interviews. A simple automated SMS reminding them about the date and time of their interview will help minimize interviews no-shows and saves your time and energy. You could even reduce the probability of a candidate getting lost by including a link to a business location map and give them instant interview tips. Inform Job-Seekers of an Application Status Candidates appreciate being regularly updated about the status of their application. With Bulk SMS, you can instantly inform your candidates of their application status. You can too add links to the company website or employment status report. This will keep every applicant apprised and engaging. Streamline recruitment process Texting a candidate will allow your recruitment agency to reduce unwanted outbound and inbound calls significantly. You can set- up automated text message for standard job application questions. It makes you easy to filter out unqualified applicants. So, you can use the extra time in other resources and fill positions faster. Being a recruiter, if you have overlooked SMS for your hiring process, then you are wasting your valuable time and resources. SMS for recruitment is a powerful tool for promotion and acquire the right talents for the desired position.  To speed up your recruitment process, reach us at 9802005007/08.

bulk sms for restaurant

How Restaurants can use Bulk SMS Marketing to enhance their Business?

Researchers find that more than 80% of people search for a restaurant on their smartphones. This creates an opportunity for restaurants to use Bulk SMS Marketing as customers use their smartphones to search and decide where to go and what to eat. Restaurants and hotels are a high competition sector. You should adopt a strong marketing strategy to reinforce your service, value, and promotions to make your customers know the food quality and deliciousness. This makes bulk SMS marketing a perfect channel to reach out customers easily in large masses without much cost. Here are the key points how a restaurant could acquire and communicate with customers via SMS platform: Increase Brand Awareness: The marketing strategy that you choose should promote your brand so that you could inline customers to your brand every time hassle freely. Bulk SMS can be the best channel to reinforce your brand as you can easily convey promotional message instantly and get customer visit your brand. Promote Offers: SMS marketing helps to attract new customers with offers, coupons and exclusive discount vouchers. This creates an opportunity to interact with customers in term of new launches, promotions, take feedbacks and convey updates. For example: “Hi Jeena, Get 50%off on your meal today.” Thank you message: Sending thank you message after a visitor online order to your customers helps to keep a personal touch with them.  This aim at generating returning customers. For e.g.: “Thank you for visiting us. Click on the link to rate us. ” Cost effective: SMS marketing is cheaper than printed ads, TV ads, social media ads, and flyers. Bulk SMS is the best way to reach your customers in the best possible way within your budget. Return visits: Your customers will continue your service if you can provide good value than your competitors. Bulk SMS can be used to create a separate contact group for your loyal customers and send a special offer, deals with them only. This will encourage them to become a regular customer. Scheduled SMS for booking reminders Sparrow SMS API Gateway service send automated SMS for booking reminders and alerts. So, you can send a quick reservation reminder message. This makes the customer feel special. For any restaurant business, it is most important to offer the best taste and quality of food to retain their customers but SMS Marketing campaign will help them make it a memorable experience. If you are from this industry, give SMS a Try. Call us now at 9802005007/08.

The Do’s and Don’ts of Effective Bulk SMS Marketing

The Do’s and Don’ts of Effective Bulk SMS Marketing

The main purpose of Bulk SMS Marketing is to help your businesses to market your products and nurture customer relationships with the people who love your brand. The next ruling factor is that SMS messaging is fast and secure with a higher open rate of 90%. You can know the benefits of Bulk SMS Marketing here. Now that you know why bulk SMS is the important marketing tactics for high conversion and sales volume, you can follow some key rules to get the most effective return for you and your customers. Sending SMS incorrectly can harm your business! That’s why today, we’re detailing the do’s and don’ts of effective Bulk SMS Marketing.   Do’s   1. Include a Call-to-action SMS messages are short with just 160 characters long that cause marketers to place less emphasis on the call to action. This is a big mistake. The marketer can take the benefit of a high open rate of SMS with a clear and concise call to action. You’re actually telling customers what to do after they read your SMS marketing message.  Additionally, it is beneficial to include a text call to action on your other marketing channels to boost their efficacy, as well as increase your mobile subscribers. 2. Timing is important SMS is very personal. It lands directly into customer’s hand so you must take care of the times of day when it is appropriate to send your marketing messages.  When sending SMS messages to your customers or potential clients, schedule your SMS messages to be sent at appropriate times during the day. We recommend sending between 11 a.m. and 2:30 p.m. to get maximum attention from your customers. 3. Relevancy The irrelevant text messages are only the waste of time and money. If it can’t deliver relevant offers and add value to your customers, it doesn’t worth it. You should know about your customers and what it is they really want from your brand. For example, you can send discount offers to your customers before Dashain as they are willing to buy new clothes and accessories. 4. Identify your brand in the message Sender Id is the brand that let your customers know whom they are receiving a text message from. So it’s an opportunity for you to showcase your brand to your customers. This will not only help in showcasing your business but deduct the chance of ignorance of getting a message from unrecognized short code numbers.   Don’ts   1. Don’t just try to sell – ALWAYS It’s obvious that you want to sell more products and services to your customers but you must have some boundaries. The consumer market is over-saturated with marketing messages. You should keep this in mind when planning your SMS marketing campaign.  Remember to take a more personal and human approach when communicating with your audience to retain a healthy and long-term relationship. 2. Don’t bombard your customers Timing is key, but the frequency is also equally important. Sending messages just to say you’re sending something doesn’t create any value here. If you don’t have anything useful to say or offer, simply stay silent. Your customers must get value and a real-time benefit from your SMS marketing messaging. Otherwise, you’ll just annoy people and eventually start losing subscribers. Remember, less is more. 3. Avoid text slang and abbreviations Although it’s just 160 character message, it’s not a good idea to use abbreviations to provide lots of information at the same time. It is risky as everyone won’t understand texting abbreviations and slang. You might confuse your customers while thinking about taking advantage of limited space in a more rational way. Furthermore, unprofessional language can harm the perception of your brand. Communicate clearly with your target audience in all messages. We hope the above do’s and don’ts are helpful. They are common sense approaches to using a powerful marketing technique which is used by millions of businesses worldwide as part of their marketing mix. And in our opinion the best part.