Sparrow SMS has completed twelve years of a long progressive journey as Nepal’s largest SMS Service provider today on Mar 20, 2022. On this occasion, I’d like to share my gradual experience with Sparrow SMS. In my initial days, I used to work as an account associate in the leading Travel Agency where I used to perform financial and administrative tasks and maintained public relationships with people and clients. This was the beginning and I had a thought that I can do my best in the near future and one day I will be an asset for the employers where I work for. It was the start of my business career. Then I joined one of the multinational companies where I was the Lead Finance Department. Now I’m here in Sparrow SMS, one of the country’s largest Value-Added Service (VAS) providers. “The only way to do a job is to love what you do” quote from Steve Jobs inspires me very much. For I do not regard my work as merely a task. This is always the responsibility that has been delegated to me. When it comes to performance, I believe that time management is critical. All team members should work together to achieve a better outcome. Even if everyone performs well, situations can become critical at times. That is how you transform from an ordinary person to a creative person. And this overall process transforms a startup organization into a leading one. Throughout this journey, I have expanded my skillset and faced numerous challenges. Then I always try to find problems and find ways to overcome the organization’s potential future risks. I am a highly motivated individual who strives to achieve new and challenging goals. My previous challenges have greatly aided me in tackling each and every difficulty in an easy manner. With my previous experience, I am even able to manage my juniors. Now I am also prepared for my upcoming challenges. Linking with Sparrow SMS is the best decision for me because it allows me to connect with people who have different perspectives and interpretations. I’ve been able to develop various skills, both professionally and personally. We have an amazing circle of teammates and colleagues at Sparrow SMS who are hardworking and talented. Everyone is a source of inspiration to one another. I am thrilled to be a part of this forward-thinking organization that provides easy access to information in every corner of Nepal via SMS, Viber, and Voice Call. The main motto of Sparrow SMS is to set up a communication channel and business promotion. I’d like to wish SMS Sparrow a happy 12th birthday. I’d like to express my gratitude to all of our clients, partners, employees, shareholders, and supporters. Amrit Silwal – Senior officer – Account
The best moment of my professional career occurred when I received a phone call from Janaki Technology (Sparrow SMS) informing me that I had been selected as a Business Development Officer. Despite not having an IT background, I was very familiar with Sparrow SMS, thanks to SLC results. Sparrow SMS was the first VAS service provider to offer results via SMS. I was very interested in learning about all of the products and features offered by Sparrow SMS, as well as how they work. In October of 2019, I started working at Sparrow SMS as a Business development officer. The sector, as well as the environment, were both new to me. I was nervous as well, but the other employees quickly helped me adjust to the environment. Our entire team of 16 members was enthusiastic, entertaining, and most importantly, helpful in all aspects of work. They were also very encouraging, which aided in the development of my skills. We also participated in the GBG biz fest 2020, which was held at DAV school and promotes start-up businesses. It was a very exciting and fruitful event from both an individual and a business standpoint. Our team was always dedicated to ensuring that our clients got the most out of our services. We believe in the power of text and were dedicated to our slogan. We not only provide our services to clients, but we also assist them in their business promotion activities and provide them with ideas on how SMS service can be useful and beneficial to their business. Every day, I sharpened my personal skills. Another significant milestone occurred when we partnered with Nepal Traffic to provide service for E Chalan, which would benefit Nepalese citizens in general. We also provided services to various labs for Covid Reports and NGO/INGO for sending SMS in Nepal’s rural areas to raise awareness about Covid. I was promoted to senior business development officer gradually and steadily. For our 10th anniversary, we celebrated at Dasinkali Village Resort, and for our 11th anniversary, we went to Pataleban Resort. It was a great way to refresh the team and have fun with all of the team members. Aside from that, we attended a number of events. Today marks the 12th anniversary of our company. I am grateful and happy to be a part of our Janaki family for many more years to come, as well as to be a part of other milestones that we will achieve in the coming years. Janaki Technology (Sparrow SMS) wishes you a happy 12th anniversary. Aabash Nepal – Senior Business Development Officer
SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers. Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand. Conversion Rates: There is an average of 45% conversion rate. How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers. Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are: Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels: Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs. SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message. Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing. SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging. Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in
As the competition in the market is getting stronger day by day and as brands look for effective ways to reach their customers, SMS is becoming an increasingly essential part of effective multi-channel marketing. Organizations mistake mobile marketing believing that it requires heavy investment in apps and does not allow for personalized, targeted communications and lacks strong analysis to support Return on Investment. But the reality is that access to mobile communications is far easier than perceived. Gaining access to mobile consumers both smartphone and non- smartphone can be as simple as sending a personalized, targeted text message. Two-way SMS messaging is a great way to boost sales and enhance customer loyalty. Mobile messaging provides the most effective direct marketing channel; with a read rate of 90% within 3 minutes’ delivery. A significant 45% of SMS campaigns generate a successful ROI. The five-digit shortcodes can have used to simplify response and build the database. Adding a shortcode helps to make the customers become familiar with a brand’s code and keyword and therefore are more likely to interact and respond. SMS can also function to enhance and support other popular mediums along with consumers, such as social media and email. For example, SMS can be sent to remind the customers to check the email sent by the company. SMS allows to track meaningful ROI, identify customers engaging via text message and monitor delivery rate. By using these analytics, businesses can create further targeted campaigns and continually build a better understanding of their mobile database. Thus, it helps to minimize cost, improve ROI and also segment highly profitable customers.