SMS is and has always been a powerful communication tool and there is no second thought about it. It enables easy and cost-effective communication with customers, but its benefits are far beyond. All you need is a fundamental awareness of the power you can utilize across marketing, sales, and services to do better at this. Texting has become a very popular form of communication today. Therefore, it provides much important and much personal business communication. What the market studies have found about SMS communication? SMS marketing has become a very popular and dominant marketing tool for businesses to connect with their customers. It has also become a part of an effective digital marketing trend. It has become so popular because it has a wider range of reach than any other direct marketing channel. Even without the internet businesses can send message to their customers. Some of the interesting facts about SMS communication are: Open Rates: The open rates are surprisingly over 98%. As they are instantly delivered, they have been read most of the time. Biggest Markets: The market is increasing rapidly throughout the world. With the increase in the market number of mobile users is also increasing. Text messaging: 23 Billion SMS are sent every day worldwide. Response Rates: They has rather 23% higher response rates. It is said that the response rate of the text message is higher than PF E-mail. Users: 65% of the population of the world use mobile phones. The number is expected to increase more in the future. Requirement: Around 53% of the people say that a business using text marketing is a more reliable brand. Conversion Rates: There is an average of 45% conversion rate. How to leverage SMS marketing statistics? SMS is a proven way of generating conversions and increasing return on investment. Businesses and companies should look out for the increasing popularity of text marketing and its various applications. Seeing the increase in the number of mobile phone users it is expected that the conversions rate and return on investment will also increase. So, text marketing can be a great way to attract new customers. Businesses can add SMS channels to their marketing strategy to raise revenues and enhance their bottom line, whether they’re providing coupons, product offers, or new services. SMS marketing trends and predictions for various industries: In the Global Landscape, SMS is the fastest-growing business communication tool. It has been adopted by a new-generation startup to old-generation enterprises. The various trends in SMS Marketing are: Widespread Adoption of SMS: Due to the Global pandemic, there is an increase in the adoption of text marketing by businesses. Also, these businesses are saying that they will be using this even post-pandemic. Integrating SMS with other channels: Many companies have used it as a single direct marketing channel in the past. They normally gather phone numbers on their website and then send out one-time campaigns to these numbers. In 2021, the customer experience strategy will include an omnichannel approach. This broader tendency will also have an impact on text marketing methods. Businesses now integrate SMS into a variety of communication channels thanks to the readily available APIs. SMS as a customer service channel: Businesses use SMS as a customer service channel. It can send quick updates to customers. With this, they can also engage in 2-way conversation with the customers. Automated Text Messages: Brands have undoubtedly realized that they can apply their email marketing strategy to SMS. They may send abandoned cart reminders, last-minute offers, appointment confirmation, account renewals, and bank transaction notifications through text message. Using SMS for Customer Retention: There is a widespread belief that “retention is the new conversion in the market.” More business owners and marketers are emphasizing customer retention. That is why they intend to invest in loyalty and retention marketing. SMS as a powerful communication platform: Till now in this blog, we discussed why SMS marketing is effective than Email marketing. Let’s discuss what can an SMS platform can offer: Visibility and Tracking: The SMS platform helps in easy tracking of delivered and not delivered messages. The message tagging functionality helps you figure out which outbound message matches which response. This is critical for transactional messaging apps because it allows you to match messages to responses. Flexibility and better Integration: An API gives you direct access to the service’s components, allowing you to simply integrate the provider’s SMS gateway into your own systems. You can, for example, choose whether to send and receive bulk SMS to a specific group, through an application, or instantly. There are also plenty of other options as well. Your company can always obtain a competitive advantage over ever-improving technologies. You will also have complete control over your services and content. Its easy interface with CRM allows for efficient data management and operation flow. Automate the API for better Efficiency: SMS APIs allow you to automate the sending and receiving of messages from your customers. Using them can help to speed up and increase the efficiency of the process. It eliminates the need for manual management by the workforce. Using SMS APIs to automate processes guarantees that your communications are delivered on time. Fast and Reliable: Using the platform sending messages has become fast. You can send thousands of messages within a minute. It will also ease customers experience. Easy Reports and Results: The messages’ connected links aid in determining the source and making it data-centric. This will allow you to track traffic from various platforms that have been linked together. What is Sparrow SMS’s approach to be the best messaging platform? Sparrow SMS is Nepal’s 1st bulk SMS service provider. For the last 11 years, Sparrow SMS has been helping businesses grow their customer relationship by providing them with a proper communication channel through messaging. Developing a customer relationship is a hard job. Unless you don’t approach your customers they won’t come approaching you. Going door-to-door marketing about your products, services, offers and campaign sounds a little crazy in
Yes, we all know the benefits of Bulk SMS in Nepal and how it helps us to grow our business. But, growing customer’s opt-in list isn’t an easy task and you need a list of your customers and prospects to deliver your messages and offers. Some may think about purchasing unknown data and sending SMS to them. This method was popular previously but these days it’s really sick and a waste of money and time. If you want to make your Bulk SMS marketing campaign successful, you should make sure you have eager and valuable subscribers. Here are some of the tips to get them to opt-in to your marketing campaign: Make Your Message Valuable Your customers will only be ready to opt-in and signup to your SMS list if they find a good value. It can be offers, quality, and trust for purchasing your product. Then only, your subscribers are interested to purchase your product and more likely signup with you. For example, you can send Discount or Free Offer related message encouraging more opt-ins. Keep It Short No one is interested in reading long messages even though it carries vital information. So, it’s better to keep your message short with valid information. When you’re offering something of value, 160 characters of the text message is enough. But, make sure to make it clear and interesting that encourages your customers to Opt-in to your Bulk SMS Marketing campaign. Bonus Tip: You can add a CTA button to make your message more Straight Forward. Send SMS at the Right Time Timing is everything. Your customers might read SMS instantly but they won’t react to it during their work time and morning rush. You should be careful about the group you are targeting and connect them on their time frame. They should feel it as productive and informative when they receive your SMS. Also read: How to Build a Database for your Bulk SMS Marketing Campaign in Nepal Conclusion As soon as you are clear on your target market, think of all the possibilities to reach them. If you are convinced to start Bulk SMS Marketing Campaign, talk to our SMS experts now, 9802005007/08. Website: www.sparrowsms.com
Are you counting down the New Year? Your customers are too waiting for new deals and offer from you. So, it’s time to make everyone excited about your New Year WOW offers and promote it aggressively. Whether you have a flash sale in your products or you are organizing an event this New Year, you can use Bulk SMS to reach your target audience. Here are some promotional tips for this New Year, 1. Promote your offers on social media Social media is ruling half of the time in our daily lives. It has help people to acquire information regarding your new year offers and engage them. You can collect feedback on your photos, deals, and video easily. Use of different social media platforms like Twitter, Facebook, Instagram, Tumblr based on its usage can enhance your sales too. It’s a good idea to first understand how your audience uses social media and choose the best platform to acquire maximum benefit. 2. Increase your targeted audience list If you want to increase your audience, you should excite them with your upcoming event or offers. And the best way to reach your target audience is email/SMS. You can segment your audience on the basis of their taste and preferences. For examples, you can offer separate deals for women clothing and men clothing. This can help you reach broad audiences in the right targeted way. 3. Use Bulk SMS Marketing Mobiles are close to everyone. It’s everyone’s personal device they prefer to carry anywhere anytime. This has created an opportunity for business managers to set their marketing campaign in a personalized way. Sending SMS can be the best way to promote your New Year offers and reach the maximum audience. Likewise, the researchers have found that SMS is read within 3 minutes of delivery. You can use Bulk SMS Marketing to send: Coupons and discounts for this New Year event Special free gifts to your customers Reminding about your upcoming events or offers Contests with free gifts to winners via SMS At Sparrow SMS, we always tend to assist our customers to maximize their audience reach via Bulk SMS in Nepal. Talk to us about the possibilities of it. Sign up free trial today! Or visit our site: http://sparrowsms.com/. [/et_pb_text] [/et_pb_column] [/et_pb_row] [/et_pb_section]
Bulk SMS API helps to send single or high volume message like alerts, reminder, notifications, one-time password, and other transactional messages to the customers. You can simply integrate SMS API into the existing system or software to send automatic notifications for any business communication needs. In this digital market today, SMS is ruling every small and big business organizations. It has been proving its ability and convenience to boost your sales volume and retain customer relationship. Sparrow SMS provide robust, reliable and easy-to-use SMS API Gateway services trusted by many banks, IT companies, Logistics, Government agencies, Schools and Colleges, Travel agencies and so on. How to get free Bulk SMS API Choose the desired module as per your requirements and register an account with Sparrow SMS You will get an email with further formalities of the undertaking, Sender ID details. Now you shall receive login account details with free demo HTTP/HTTPS SMS API. This API you can integrate into your software, application or website and test our free demo account. Either you wanted to integrate on PHP, Java, Dotnet, WordPress or any other platform, our REST-based API supports to send SMS instantly. Get free demo account now – Free bulk SMS Sign up here.